Design Manager

Johnny Sha // http://www.behance.net/johnnysha // 917-***-**** // *********@*****.***

WORK EXPERIENCE

Freelance // art director & graphic designer // New York, NY // 2003–present

// Mt Fuji: Japanese confectionary and ice cream manufacturer

• Providing strategy and design for naming, branding, and packaging of new product line of soy ice cream

• Design unified packaging system for different flavors of mochi ice cream

• Conceptual design on mini 3 pack daifuku packaging and point-of-purchase

// optionsforlife: green cleaning product manufacturer

• Updating and refining packaging and logo of optionsforlife’s 12 cleaning products in 4 different sizes

• Design co-branding packaging with leading eco-friendly specialty store

• Design icons for products’ function, sub brand logos, and point-of-purchase

// Clients: Americans for Oxford, College Board, Global Ad Strategies, Litho-Art, Micato Safaris, Mt Fuji, optionsforlife, Tzu Chi Foundation, and V-Sign Studio

Peppercom // art director & manager of graphic design // New York, NY // 2007–2010

// Build and develop design department of mid-size public relations firm

• Managing creative strategy, design, budget, vendor, and junior staff

• Service both in-house needs and clients’ projects

• Grow from single person to a team of creative director, junior designers, interns, and freelancers

// Projects include new business proposals, packaging, identity & branding, promotional campaigns, event materials, infographics, intranet, blogs, eblast, widgets, and websites

// Wilbur-Ellis: 90-year-old, $3 billion revenue, privately held agribusiness company

• Lead team on 6-month project worldwide rebranding of corporate and divisional identity system

• Design 170-page brand guideline, on-line graphic assets management, internal communication program (intranet, newsletter, hr, podcast), packaging, and signage

// Cengage Learning: leading academic and instructional publisher

• Providing strategic and creative direction for social media marketing program aimed at college students

• Design avatar for Millennial and Net Generation with programs including widget and Facebook components

// Clients: Brand2Squared, Cengage Learning, Food Network, HGTV, PMI (Project Management Institute), Teenage Mutant Ninja Turtles, Whirlpool, Wilbur-Ellis, and Yogi Berra

Grey Global Group: G2 Branding and Design // senior designer // New York, NY // 2003–2007

// Supervise teams of print, video, product, and interactive designers for Fortune 500 clients and new business pitches

// Projects include branding, identity & branding guidelines, packaging, product launches, internal communication, pop, event planning, microsites, and print advertisement

// John Player’s: one of Canada’s top-selling cigarette brand

• Launch new product category with comprehensive program that includes internal launch event, sale force promotional activity, and merchant promotional materials

• Design invite, giveaways, and website for documentary/reality show to promote Calgary’s bartenders

// Pizza Hut International

• Create brand guideline for foreign markets as fine dinning experience

• 3-part comprehensive guideline covering branding, restaurant interior graphics, and architectural/spatial planning

// Clients: Olive Oil From Spain, Pizza Hut International, Player’s, Topps, Trinity Wall Street, and SlimFast

City of Santa Ana // junior designer // Santa Ana, CA // 2000

// Service internal projects of different departments

Trevor Abramson Architects // model builder // Los Angeles, CA // 1996

// Create models of luxury residential buildings and restaurant interiors

EDUCATION

Art Center College of Design // Pasadena, CA // 2000–2002

Bachelor of fine arts in graphic design

State University of New York at Buffalo // Buffalo, NY // 1992–1996

Bachelor of professional studies in architecture

SKILLS

Mac and PC platforms, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, QuarkXpress, PowerPoint, Excel, Word, photo shoot

MEMBERSHIP

The Art Directors Club, AIGA, Art Center College of Design Alumni New York Chapter

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