Communications & Media Relations Professional

MICHAEL I. SWEARINGEN

***-* ****** *******

Dunwoody, GA 30338

Phone: 850-***-****

Email: *********@***.***

FIRSTLINE CREATIVE/FIRSTLINE MEDIA – Atlanta, GA (April 2008 – January 2009)

SENIOR PRODUCER/PROJECT MANAGER

Responsible for creative implementation and project management for Firstline Media and Firstline Creative, a 15 year old high profile marketing communications company. Broadcast PR, creative strategies, brand development and/or digital tactics have been developed for Alpharma Pharmaceuticals, Bard Medical Division, Best Buy, Bristol-Meyers Squib, Cadbury Schweppes, The Discovery Channel, Playtex, Dell Computers, Pottery Barn, Red Lobster, Olive Garden, Home Safety Council and Vets for Freedom

Performance Highlights

• Successfully managed and delivered an unprecedented 33 TV/Radio interviews for a remote Best Buy Satellite Media Tour (SMT). Coordinated difficult logistical obstacles at the Best Buy store near Central Park in New York City.

• Completed a Dell/Pottery Barn Teen SMT that yielded 30 TV/Radio interviews.

• Managed logistics and juggling of multiple key messages for Red Lobster/Food Network on Times Square. Completed 30 TV/Radio interviews for this project.

• Successfully completed the coordination and successful execution of a SMT/Dual Radio Media Tour (RMT) for Vets for Freedom. 31 TV, 48 radio, 2 in-person interviews and 7 self contained web streams were delivered in one day.

Client Relations

• Acted as seamless partner in conjunction with high profile PR firms and their clients.

• Provided timely booking and audience report updates for all broadcast PR projects.

• Coordinated remote location logistics as well as complex set design preferences for in-studio projects.

Materials Management

• Responsible for writing all materials the media receive.

• Insured all care package material deadlines are met and sent to TV/Radio stations one week prior to air date.

• Coordinated satellite uplink and logistics with outside vendors.

• Serve as final quality control manager for all assigned Firstline Media projects.

WBMA-TV – Birmingham, AL (December 2007 – March 2008)

PRODUCER

Producer for Good Morning Alabama, a 2 hour morning broadcast at ABC 3340. Gathered news and information via news wires, news feeds, telephone and interviews. Wrote news stories for broadcast under deadline. Line produced broadcasts, also filled in as producer/line producer on the station’s other broadcasts including breaking news and weather coverage.

KIMT-TV – Mason City, IA (October 2003 – November 2007)

EXECUTIVE PRODUCER/ANCHOR

Anchor/Executive Producer for DayBreak, MidDay & morning news cut-ins.

Responsible for booking guests & live interviews, writing updated/breaking news for station’s website. Special Project & Live Reporting along with providing written and recorded news updates for local radio stations.

Performance Highlights

• Awarded an Emmy in 2004 for best morning news

• Expanded show from 60 minute to 90 minute format

• Demonstrated continued success and growth in ratings

WVUA-TV – Tuscaloosa, AL (January 2001 – August 2003)

PRODUCER/REPORTER/ANCHOR

Anchor and producer of the Saturday & Sunday evening news. Worked as a general assignment reporter during the week and filled in as a sports photographer/reporter.

WMBB-TV – Panama City, FL (August 1998 – December 2000))

TECHNICAL DIRECTOR/ASSOCIATE PRODUCER

Supervised morning news production crew consisting of 7 employees. Worked as an off-camera reporter writing news stories for broadcast. Live truck operator and news/sports photographer.

Education

UNIVERSITY OF ALABAMA – Tuscaloosa, AL

BACHELOR OF ARTS, Communication & Information Sciences – 2003

Computer/Technical

• Proficient in MS Word, PowerPoint & Outlook

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