Sales Manager

AMIRTHALINGAM SANKARAN

**, ******* ******, *** *****, Chennai 600 078

Mobile: 988-***-****, +91-44-247*****, E-mail: *************@*****.***

SALES & MARKETING PROFESSIONAL- CONSUMER DURABLES

Consistent performer with ability to contribute creative marketing inputs to explore and exploit business potential

PROFILE:

• Resolute and result focused business manager with progressive career span of over 19 years in driving sales & marketing initiatives predominantly in consumer durables.

• Demonstrated competencies in identifying potential markets and generating customized sales thrust to exploit available market potential.

• Displayed professional excellence in developing strong distribution network to ensure wider distribution and deeper market penetration.

• Creative strategist, having ability to integrate strategic and operational drivers to acquire and retain a respectable share in fiercely competitive business scenario.

• Deft in mapping marketing dynamics and realigning strategies to neutralize competition and stay firmly afloat.

• True team leader, trainer and motivator with ability to integrate team efforts to maximize team productivity. Superior verbal and written communication skills.

Key Strength Areas

Strategic Marketing Channel Development Institutional Sales

Credit Control Product Launch Market Intelligence Distribution Management

Client Relations Management Team Building Strong Interpersonal Skills

CHRONICLE OF PROFESSIONAL EXPERIENCE

Business Development Manager - Swasthi Auto Vends Private Limited Jan 2009 –Present

Marketing Manager- Emmvee Solar Systems Private Limited Jun 2007 –Dec 2008

Territory Sales Manager- Elbee Express Services LTD Jun 1998 – May 2007

Sr. Sales officer- Ion Exchange India LTD Jul 1994 - Apr 1998

Sales officer - Raj Pharma Jun 1991 - Jun 1994

Highlights of major responsibilities

Swasthi Auto Vends Private Limited

• Accountable for completing sales objectives and general quality of service.

• Perform sales and marketing calls to reserve meetings with prospective clients.

• Sent follow-up marketing materials and build follow-up calls/monthly until relationship is recognized.

• Call and face-to-face visit prospective, new and presented customers to assist new business.

• Carry out client presentations expressing the value plan of products, solutions, and service offering.

• Direct efforts to develop customer experience at the point of sales.

• Handle product sales increase, individual sales efficiency and account bases by assessments sales activity plan

Emmvee Solar Systems Private Limited

• Spearheaded entire marketing operations with final accountability for achievement of sales and profitability targets.

• Set up a strong network of channel partners to promote sale of SOLARIZER solar water heater.

• Captured a respectable market share in all potential market segments – Retail, institutional and Government segments. Maintained effective credit control and ensured timely collections.

• Built and retained a cohesive team of performers.

Elbee Express Services Ltd.

• Steered entire sales operations in the territory with final accountability for sales and collection targets. Provided leadership to a team of Sales officers, Major Accounts Managers, Credit Control Officers and Credit Control Executives.

• Implemented credit controls, concluded service Contracts with Customer and ensured observance to agreement terms.

• Provided sales and promotional support to Authorized Service Centers/Agents to ensure realization of business objectives. Stepped up collection activities to ensure on-time collections in the territories of Tamil Nadu and Pondicherry.

Ion Exchange India Ltd.

• Promoted sale of company’s products –water purifier range- in the state of Tamil Nadu. Set up wide and effective distribution network to provide adequate coverage of all potential segments –Retail, institutional etc. Effectively covered rural markets also which earlier did not figure in company’s penetrative strategies.

• Successfully launched new products - ZeroB Puritap, Zero B Puriline and Zero B Sureksha and generated overwhelming market response

• Achieved 50% business growth in 96-97(over the previous year) and contributed 60% to overall sales in the South zone.

• Recipient of the best overall best sales award.

• Bagged large recurring order of Zero B Puriline from the Integral Coach Factory and managed Installation thereof in all Express Coaches.

• Bagged bulk orders for CUNO water filters from prestigious clients like Lucas-TVS, CUMI, Thirumalai Ltd., Sterling Horticulture & Research Limited.

Raj Pharma

• Commenced career with the company and organized sale of medical preparation- Denischem IV fluids through medical outlets.

EDUCATION:

• M.A. (Business Economics), Chennai University -1991

• B.A. - 1989

Date of Birth: 10th Sept 1967

Gender: Male

Preferred Location: TAMIL NADU (Chennai)

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