Sales Marketing

Dan Jacobsen

Metro Denver, CO ************@*****.*** 303-***-****

Sales Management

A highly qualified professional with over 15 years of experience in Sales Management, new business development and building high performing teams.

Skilled in; staff development, creating long term relationships with clients, staff, partners and management from initial contact through successful completion.

Develop brand awareness through various marketing techniques. A results-oriented collaborative leader with proven ability to manage multiple tasks, develop and maintain relationships and inspire teams to overachieve results. Management based on analysis, creation of action plans and initiatives and detailed follow through. Leadership by; inspiration, motivation and empowerment. A team leader who creates partnerships with both internal and external customers.

Key Proficiencies

• Prepare and monitor activities to meet sales performance goals for the Company

• Analyze individual sales performance by creating a solid set of metrics to track progress towards business goals

• Assist sales staff with sales negotiations with high-profile customer accounts

• Educate and train staff on enhanced sales and self-marketing techniques to increase lead generation, improve sales and market visibility

• Coach and mentor team into a cohesive group focused on business goals

• Support all in-field sales activities ensuring that product knowledge and processes are current

• Attend key industry functions to analyze competition and build relationships

• Prepare reports from the field regarding product performance, reliability and customer acceptance

• Analyze competition and market and provide directions to management of changing market needs

• Develop analysis and strategies for generating new business

• Provide marketing relevant directions to Management in the development of new products and applications

• Analyze market activity, develop strategies and position products to optimize sales

Professional Experience

Vice President of Sales and Marketing Standard Pacific Homes of Colorado 2006 - 2012

Manage the strategic business plan and P&L responsibilities for a $150M business unit. Develop sales budgets and oversee all sales and marketing functions. Additionally accountable in the areas of; land acquisition, product development, construction process and customer relations.

• Developed sales and marketing plans to increase margins resulting in 8% year over year margin improvement

Dan Jacobsen ************@*****.*** 303-***-****

• Increased customer satisfaction levels annually by 14% through designing programs and training staff on critical touch points to customers becoming the highest rated builder in customer satisfaction in the Denver metro area

• Created measurable goals, coached and mentored team to exceed goals in lead generation and development resulting in a 12% improvement in sales per agent

• Grew business by strategic planning for business growth in 1, 3 and 5 year business plans

• Created a team environment to achieve overall division business plans with a total staff reduction

• Reduced overall marketing expenses by 8% while increasing customer traffic by 5%

• Maintained business plan goals in sales and margins during a downturn in the market and preserved staff morale making work a fun place for all employees.

Vice President of Sales Richmond American Homes 2003 - 2006

Responsible for the sales and marketing for communities initially in Northern CO. Successfully merged three metro divisions into one business unit resulting in an overall reduction in SG & A of 30%.

• Mentored and trained General Sales Managers and up to 30 Sales Associates ensuring company goals were met

• Developed a comprehensive sales training program and manual that created a consistent increase in the production of new sales

• Met and exceeded sales projections by creating innovative marketing and sales programs

Divisional Sales Manager KB Home 2001 - 2003

• Created pricing strategies, assisted in product offerings and marketing programs to increase market share resulting in being the #1 selling builder for two years

• Recruited, trained, coached and monitored performance for up to 18 sales professionals

• Created training program for new hires to reduce training time.

Other Relevant Experience

Senior Vice President of Operations Benson Distribution, Inc

Directed all strategic sales and operational initiatives for a $63M wholesale distribution company with 17 distribution centers located throughout the United States.

President Deluxe Distributors Inc

Directed a startup business in the wholesale furniture industry. Doubled revenue and margins annually for 5 years.

Education

BS, Education – University of Nebraska at Omaha

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