Director of Sales and Marketing

TODD AVENARIUS

**** ½ Pacific Avenue

Marina Del Rey, CA 90292

310-***-****- home / 310-***-****- cell

**********@*****.***

Sales/Marketing Executive with 15+ years career track known for growing and sustaining revenue and profit gains in highly competitive markets. Outstanding communicator with a consultative sales style, strong negotiation skills, exceptional problem solving abilities, and a keen business acumen for assessing a client’s needs. Aggressively identify opportunities, develop focus, and provide tactical business solutions.

• Strategic and Tactical Planning

• Account Development/Acquisition

• Target Marketing and Penetration

• Broker/Vendor Relations

• Sales Team Development/Supervision

• Budget Management

• Contract Negotiations

• Sales Presentation/Closing

PROFESSIONAL EXPERIENCE

ADDISON KLEIN GROUP, INC May 2009 – November 2009

Los Angeles, California

Vice President, US Sales

Managed the U.S. launch of this Swiss based internet marketing company. Company provides website optimization and prospect development solutions to small and medium businesses throughout the United States and Europe.

• Hired, trained and established a national sales force consisting of 6 Regional Sales Managers and 120 Sales Consultants.

• Developed incentive and performance based compensation plans for both the management and field consultant sales roles.

• Established geographical territories and relevant quotas.

• In conjunction with President of Operations, in charge of sales and back office training, goal setting, incentive programs, and product promotion.

SCHEDUALL, INC January 2008 – February 2009

Los Angeles, California

West Coast Regional Manager

Manage the West Coast territory for this Enterprise Resource Management software solution dedicated to the broadcast, production and studio facilities in the entertainment industry.

• Opened and established west coast office resulting in new and renewal business, strategizing a cross-collaborative sales approach.

• Account and sales management for all existing clients in territory that covers the entire Western United States for the major movie studios, production and post production houses, small and large broadcasters, and satellite providers. Clients include: Warner Bros., Sony Pictures, NBC/Universal, and Technicolor

• Plan and implement territory specific marketing and public relations.

• Penetrated a highly competitive and lucrative market thru diligent sales techniques and top of the line customer care.

• Respond to RFPs, RFIs, and RFQs for entire western region.

• Integral in companies overall 40% growth 2008 vs. 2007. Deals closed range from $50K - $200K

• Manage a staff of Sales Engineers and Implementation Managers for our Professional Services Group

• Define and drive pipeline to ensure opportunities are moving throughout the funnel with a focus on sales strategy, improved prospecting methods, client interaction, and new business development.

• Successfully hunted/landed media accounts in LA market by representing better ROI, functionality and stability.

• #1 Domestic Salesperson year ending 2008 (presidents award)

EPROSPECTING January 2007 – January 2008

(a division of Dominion Enterprises)

Los Angeles, California

Director of Sales and Marketing

Oversee a staff of sales consultants and one Marketing Manager for an internet/email marketing services company targeting the real estate and mortgage industries.

• Re-branded all marketing materials for outbound email marketing and sales tactics representing a 100% increase in units sold Q2, 2007 vs. Q2, 2006.

• Administer all sales data and information for reporting to parent organization.

• Implemented improved policies, procedures and best practices for increased efficiency in all areas of the sales and marketing department; training, reporting, tracking and technique.

• Manage a national sales team responsible for large client base and sales growth cycles.

• Define and drive pipeline reviews to ensure opportunities are moving throughout the funnel with a focus on sales strategy, improved prospecting methods, client interaction, and new business development. Represented a 72% increase in sales revenue over previous year.

• Spearheaded business development partnerships with other divisions for cross-selling opportunities and vertical integration.

SALES AND MARKETING CONSULTANT December 2005 – December 2006

Marina del Rey, California

• Worked with large corporate and celebrity event planning company in the areas of client development and event management. Responsible for client retention and client management; overseeing events of all scope and size, as well as staffing, marketing and onsite management. Events range from product and service promotions like the Sony/Best Buy launch of P3, to movie premieres and auto debuts.

• Consultant for an advertising, design and marketing firm in the capacity of Vice President/Business Development where I worked to increase revenue from existing accounts and obtain new clients, expanding the company’s portfolio to be more diverse and creative. My efforts resulted in a 42% increase in revenue for 2006 vs. 2005. This firm is a full service shop offering marketing and e-commerce services, branding, design, tradeshow design and advertising to the service and consumer products industries.

EAGLEPOINT, INC April 2003 – December 2005

Los Angeles, California

West Coast Account Manager/Client Relations

Eagle Point is the leader in land development business solutions with over twenty years history in the industry. Working with Land Development firms; including Professional Engineering and Consulting organizations, in both the private and public sector, Eagle Point provides expertise in both software and hardware technology and business solutions to over 40,000 users in North America.

• Primary contact for top tier clients to consult on business and workflow strategies as it pertains to organizational structure, culture, and processes. Conducted investigations and assessments to uncover opportunities, present analysis and scope of projects, and manage deployment of results oriented initiatives.

• Coordinated, managed and lead teams consisting of Business Consultants, Engineering Consultants and Solutions Analysts and manage all projects through the relationship cycle.

• Client contact ranged from city and state officials, corporate executives and firm partners to the end users.

• Promoted and developed awareness of revolutionary business solutions to the market base as team leader, while located in the western region.

• Responsible for gaining market share with new product offerings of innovative technological and business solutions.

• Maintained, strengthened and expanded relationships with existing clientele in 9 western states on the mainland, Alaska, Hawaii, and all of western Canada through extensive travel and on-site visits.

• Integral in the western region reaching monthly, quarterly, and yearly gross profit goals for the first time in 5 years. Goals achieved by securing unprecedented, multi-year deal with Alaska DOT, increasing renewal subscriptions by 27% year-to- date, as well as implementing citywide GPS/GIS solutions in two newly incorporated cities in Arizona.

• Member of the corporate marketing committee as subject matter expert: assisted in the companies direct marketing campaigns, as well as its branding strategies pertaining to corporate identity, trade shows, industry trades, and print collateral.

EDUCATION: BA – GENERAL STUDIES – IOWA STATE UNIVERSITY 1986

Emphasis in Business and Marketing

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