Sales Account Executive
Resume:
Marcus Guest
Jersey City, NJ ****2
Mobile 201-***-****
*********@*****.***
SUMMARY:
Sales/Consultant professional with proven, diversified and successful sales background; Strong ability at building one’s Book of Business through aggressive prospecting, research and follow through. An aggressive sales approach with a soft touch and leaving no stone unturned. I maintain a strong work ethic, which seems to be a rare occurrence in today’s workplace.
EXPERIENCE:
Present: Noise 784
Outside Sponsorship Sales Consultant for their Event Lounges held during the Mercedes Benz Fashion Weeks for February 2011, September 2011 and February 2012.
Secured Brand Sponsorships for product display in the Event Lounge and Gift Bags.
June 2010- May 2011 Ink Global New York, NY
Senior Account Executive Advertising sales and Sponsorships sales for HEMISPHERES, the official magazine/website of United and Continental airlines and placement in their members only airport clubs.
Prospect and built my own Book of Business selling ad packages and Sponsorship packages to Blue Chip clients in the following categories:
Business & Consumer Electronics & Technology, Automotive Art/Wine/Watch Auction
Houses, Spirits, Home Furnishings, Fashion, Travel/Resorts/Hotels, CPG, Financial &
Insurance services, Luxury Brands, Sporting Goods and Web based businesses.
NYC based company executive communicating to Agency Media Buyers how the new Editorial content, up-dated print quality, the airlines merger and specialized Ad packages would provide a dramatic increase in reach and exposure for their clients.
Developed the company Blueprint for the inclusion of the company’s international network of titles in all advertising proposals submitted to U.S. agencies. This increased ad billings 25%.
2009-2010 Niche Media New York, NY
Senior Account Manager- Ad Sales for their National Network of Luxury titles and events.
Prospected and built my own Book of Business within Local, Regional & National categories of:
Fashion Retail, Consumer Technology, Spirits, Home Furnishings, Art & Wine Auction
Houses, Art Galleries, Resorts/Hotels, Financial/Insurance services, Sporting Goods
and Luxury related services.
Secured Sponsorship packages for Live Events.
Marcus Guest (Page 2)
*********@*****.*** 201-***-**** (mobile)
2006-2009 North Jersey Media Group West Patterson, NJ
Senior Account Executive for Advertising & Sponsorship sales for Retail, Luxury, Financial, Professional services and B2B for their Forty-Four Newspapers, (201) Best of Bergen monthly magazine, the Semi-Annual (201) Home & Bride issues and monthly B2B Newsletters.
Initiated the selling of Sponsorships for the feature sections in all (201) titles, monthly B2B Newsletters and the front pages of all Forty-Four Community newspapers.
Account Executive- Automotive Ad Sales to first time Auto Dealerships based in Bergen County, NJ, NYC and Rockland/Westchester, NY.
Developed the concept of securing Automotive advertising, at higher ad rates, for placement in all other newspaper sections outside the Classifieds.
This increased ad billings and placement between 20% - 25%+ for both newspaper groups.
2000-2006 Variety and Tradeshow Week (Reed Business) New York, NY
Account Executive, Ad Sales and Marketing for Daily Variety NYC & LA editions and
Weekly Variety throughout the east coast markets.
Account Executive Sales & Collections for the Tradeshow Week Industry Data Directory.
1994-2000 The Hollywood Reporter (THR) New York, NY & Los Angeles, CA
Account Executive, Sales and Marketing for the Hollywood Reporter Daily edition and the Hollywood Reporter International edition.
Supervised all Trade Shows attended for the purpose of marketing the multiple ad platforms which led to annual billing increases for the paper’s Special sections and Reports.
Awarded the 1996 “President’s Award” for Sales/Marketing Achievements.
Secured Sponsorships for the three annual THR NYC Film Finance, Film Production and Film Marketing Seminars.
1990-1994 Abrams-Rubaloff & Lawrence Los Angeles, CA
Co-Director of the On-Camera Talent department for the representation of Actors and Actresses for National, Regional & Local Television commercials and Corporate Industrial Films.
Handled the re-instate expired commercials, which contributed an increased revenue stream to the company’s bottom line.
Handled the internal operations and promoted the agency by pursuing celebrity endorsements.
1984-1989 Talent Group Inc. Los Angeles, CA
Agency President and Co-Founder for the representation of Actors & Actresses in Television
Commercials, Radio and Corporate Industrial Films.
Oversaw the company’s policies and operational plans.
Developed and maintained the business relationships with top New York Talent agencies for the
bi-coastal representation of shared talent.
1974-1982 Commercial Talent Agency Los Angeles, CA
Talent Agent of Actors and Actresses in National, Regional and Local Television Commercials and Independent Films.
EDUCATION:
California State University at Northridge (B.S.: Business Management/Marketing)
Beverly Hills High School (Graduate)
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