VP Marketing

PROFILE

Successful Marketing Executive with in-depth experience of marketing strategy, planning and integrated program implementation across multiple customer segments and via direct and indirect sales channels. Demonstrated abilities in managing $multi-million budgets and direct marketing teams, as well as virtual teams in matrix environments for industry-leading brands, such as Hewlett Packard and Fujitsu. Strong track record in achieving target market share and revenue growth. Fluent in German. Expertise in all marketing functions, including:

 Market research and analysis

 Marketing strategy formulation

 Marketing planning and integrated campaign implementation

 Customer segmentation

 International product marketing

 Product positioning and launch

 Marketing communications, advertising and PR

 Direct marketing team management

 Matrix marketing and sales team management

 Channel management

 Direct sales to corporate customers

PROFESSIONAL EXPERIENCE

2in10 LIMITED, UK

Associate Director 2007 - present

Act as consultant to enable early-stage technology companies to apply best practice tools and processes from the world's leading technology companies, via coaching and knowledge transfer.

 Create product marketing and channel marketing and management programs to launch products to international markets.

SAGE SOFTWARE, USA

Senior Director of Strategic Marketing 2007 – 2008

Member of the Sage Strategic Leadership Team. Developed North American marketing strategy and plans for Customer Relationship Management (CRM) software solutions.

 Recruited, led and coached an 11-person marketing team engaged in strategic marketing, product marketing, product launch and positioning, business development, social networking, marketing communications and corporate events.

 Implemented balanced marketing plan, with focus on online community and online closed-loop marketing programs, to grow a $100 million business.

CONCEPT SYSTEMS LIMITED, UK

Sales and Marketing Director 2005 - 2006

Member of the Executive Team. Formulated global sales and marketing strategy and plans.

 Led product lifecycle management process, product marketing process, developed pricing strategy and support strategy for all software products and services.

 Recruited, managed and coached 6-person sales and marketing team, including product launch, marketing communications, opportunity management through the sales cycle, proposal and quotation process, pipeline management and sales reporting against targets.

FUJITSU SIEMENS COMPUTERS (FSC), GERMANY

SME Marketing Manager EMEA 2002 - 2005

Developed marketing strategy to target the small and medium enterprise (SME) segment across EMEA and communicate a consistent brand image throughout the region.

 Defined a framework for country marketing directors to drive the implementation of a consistent marketing strategy across the EMEA region, resulting in double-digit growth within 6 months.

 Led cross-functional team to select out-sourced partner to provide telemarketing and telesales services to FSC.

 Created the telesales and sales strategy to target the mid-market segment and managed country implementation plans of new 1.2 billion Euro sales operations.

HEWLETT-PACKARD, USA, UK, GERMANY

Corporate Account Manager, UK 1986 - 2002

Developed and executed account sales plans.

 Exceeded product line quota in Scotland’s top corporate accounts.

 Closed the largest ever European sale, with a value of $8 million, by developing a strong relationship with the customer, understanding the customer’s business environment and identifying a solution to meet their needs.

Regional Product Marketing Manager, USA

Led the current product marketing regional team in the global product manufacturing division for industry-leading HP LaserJet brand.

 Developed and executed regional product marketing plans in North America and EMEA, including product launch, product positioning, segmentation, life cycle management, pricing, forecasting, marketing communications, product availability, sales channel management for $2+ billion businesses.

European Product Marketing Manager, Germany

Led product marketing team in EMEA for industry-leading HP LaserJet brand.

 Developed and executed product marketing strategies and tactics, from product launch to obsolescence and managed $2+ billion business in the EMEA region.

EDUCATION & QUALIFICATIONS

 MBA, Henley Management College, Oxfordshire, UK (1993)

 Master of Arts (German and French), University of Glasgow, UK (1981)

 Diploma (DipM) Chartered Institute of Marketing (1993)

 Full member (MCIM) Chartered Institute of Marketing (1993)

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