Successful High-Tech B2B Marketer

CORE COMPETENCIES

Outstanding track record of achievement developing and executing marketing strategies for high-tech startups and small businesses, reflecting the versatility and dedication required to enhance global awareness of an organization, its products and services.

• Analyst and Media Relations

• Marketing Communications

• Field Marketing

• Partner and Channel Marketing

• Demand Generation

• Market and Competitive Research

• Customer Retention (CRM)

• Online and Print Advertising

• SEO, SEM, PPC

WORK HISTORY

Part-time Marketing Consultant/Freelance Writer, Undisclosed “Green” IT Solutions Startup (current)

Community Volunteer and Volunteer Organizer (current)

Credant Technologies, Inc., Dallas, TX

Director, Marketing (04/06 – 07/08)

Developed and delivered positioning, messaging and integrated marketing and demand generation plans for mobile data security software solution targeting mid-market and enterprise-level organizations, including manufacturing, healthcare, finance, and government verticals.

 Analyzed market and competitive environment across targeted segments to recommend product positioning and messaging.

 Created, executed and managed online lead-generation programs for global sales force, which resulted in 175% growth of qualified leads, 156% increase in pipeline additions, 200% increase in web site traffic.

 Managed corporate web site design and content development; wrote and designed web site content, sales collateral, banner ads, and emails; managed Google ad campaigns.

 Aligned product messaging to channel optimization efforts, supporting record quarterly sales revenues; interfaced with strategic partners (Intel, Cisco, Microsoft) to produce sales tools, PR and field events.

 Established events and webinar metrics; managed execution of event logistics and tracked ROI (Salesforce).

AK High-tech Marketing and Public Relations, Dallas, TX (Self-employed Consultant)

Marketing Communications Consultant for the following clients (01/03 – 04/06):

Cardo Systems, Inc., Pittsburgh, PA

Director of Marketing; Channel Marketing Manager

Determined and executed product marketing plans and go-to-market strategies for new Bluetooth consumer electronics products.

 Researched industry and technology forecasts to help define future business development and marketing communications strategies.

 Managed channel marketing initiatives, while tracking and analyzing performance.

 Developed marketing budget proposals in-line with overall business objectives.

 Oversaw branding, advertising, direct marketing and public relations activities, and created all sales collateral.

 Aligned PR and marketing processes and objectives with production, inventory and sales initiatives.

Good Technology, Inc., San Jose, CA (acquired by Motorola)

Product Marketing Manager

Defined go-to-market positioning strategies for Lotus Domino-based handheld messaging security product, while promoting key brand attributes of wireless security and messaging solutions acquired from JP Mobile, Inc. merger.

 Researched analyst reports and competitive marketing activities to define communications goals.

 Created lead generation tools in support of sales forecast and revenue goals.

JP Mobile, Inc., Dallas, TX (acquired by Good Technology)

Manager, Partner Marketing and Marketing Communications

Created and managed new business and technology partnerships for mobile data security software provider, including identifying opportunities with palmOne, palmSource, Symbian, Cingular Wireless, Verizon Wireless, and Novell.

 Conceived and implemented innovative approaches to improving revenue and market share.

 Developed new e-commerce initiatives (Handango, Palmgear, and Kagi).

 Researched analyst reports and other industry resources to create go-to-market strategies with messaging and product differentiation while promoting key brand attributes.

 Identified, monitored, and tracked financial impact and results of marketing programs.

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Energy Transfer Group Communications, Dallas, TX (closed; acquired by rural wireless service provider)

Director, Marketing and Public Relations (11/01-11/02)

Launched startup internet service targeting rural markets; grew subscriber base by targeted 10 percent of population areas until network was eventually sold to wireless service provider.

 Lead strategic and tactical marketing efforts to position new service offering, its company and partners.

 Developed sales forecasts and implemented annual product and project budgets.

 Provided leadership and direction for events, advertising, communications, research and public relations.

Broadband Gateways, Inc., Plano TX

Manager, Marketing Communications and Public Relations (05/00-07/01)

Successfully identified, planned and executed marketing and PR strategies for new wireless residential gateway product targeting CLECs and ILECs; efforts resulted in 64% increase in corporate/product media coverage over first 7 months and 100% recognition among targeted influencers.

 Created branding strategy; core messaging; logo development and trademark applications.

 Executed and managed design of product packaging for warehousing and shipping.

 Developed communications strategies and timelines against sales forecast and business objectives.

 Managed group of five as well as full-service creative and PR agencies to implement global print and online advertising, media and analyst, event, web site launch, and sales collateral initiatives.

 Designed and launched employee communications program.

Blue Wave Systems, Inc., Carrollton, TX (acquired by Motorola)

Public Relations Manager, Channel Partner Manager (04/99-05/00)

Managed North American media and investor relations for standard and ruggedized communications subsystems company targeting telecom, transportation and Federal defense industries; acted as U.S. liaison and press contact for key global strategic partners.

 Developed long-term relationships with trade editors; interfaced with engineering staff, worldwide managers and customers to schedule, write and distribute press releases and articles for business and trade publications.

 Acted as internal investor relations contact for financial analysts and shareholders.

 Executed various product and corporate communications projects, including sales collateral creation.

FAS Technologies, Dallas, TX

PR/Marketing Manager; Sales Account Coordinator (09/96-02/99)

Managed marketing and employee communications, including media relations for semiconductor and flat panel display capital equipment company.

 Supervised video production and video scripting; wrote news releases, specification sheets, employee and shareholder newsletters, sales and marketing policies and procedures

 Planned and produced corporate web site; developed and managed budget for all events.

 Managed customer orders from quotation through manufacturing and delivery; acted as liaison between sales, engineering, production, and accounting departments to ensure timely delivery and proper invoicing.

Electrospace and Raytheon E-Systems, Richardson, TX (Electrospace acquired by Raytheon)

Proposal Writer/Editor (10/94-09/96)

 Gathered source data from manufacturing and engineering departments to write proposals per SOW and Government specs; tracked and monitored illustration, word-processing, and printing efforts.

 Assisted with production of corporate newsletter: copyedited, supported layout, coordinating printing.

 Developed and conducted proposal writing training courses for staff.

 Developed internal training courses for writing and business communications.

EDUCATION

MPA, Public Administration

University of Texas at Dallas, Richardson, TX

BA, English, Technical Writing track

Oklahoma State University, Stillwater, OK

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