Marketing Management

Divya Mahbubani

** **** *****, *******, ** ***** • 201-***-**** • **************@*****.***

EDUCATION

Rutgers University Business School, Newark, NJ

Bachelor of Science in Marketing & Management Information Systems, 2012

GPA: 3.8/4.0

TECHNICAL SKILLS

MS Office, iWork, Adobe Suite, Photo Shop, Javascript, HTML, SPSS, Sequel

EXPERIENCE

The Nielsen Company, New York, NY

MSci Intern, 01/2012-Present

• Manage all NPower and SAS reports on intervals, viewing sources and dayparts basis

• Deliver key actionable insights on a TV, Internet, and Magazine segments through cross media analysis across thousands of households

• Analyze the distinction between of Native Diary TouchPoints and Fused report data by examining both TV and online variables within the Clear Decisions crosstab database

• Present visual displays of set top box live and playback data using Excel Pivot Tables within a specified interval period

Kantar Retail (formally known as Cannondale), Wilton, CT

Asst. Project Analyst Intern, Shopper Insights, 06/2011-08/ 2011

• Developed trends of shoppers' buying behavior using Structured Query Language to organize raw data in the Oracle Environment

• Collaborated with the Shopper Insights Team to convert fact based data into actionable recommendation for key customers

• Evaluated effectiveness of a coupon redemption program that was targeted toward Hispanic shoppers

CRM Metrix, Secaucus, NJ

Performance Research Intern, 05/2010-08/2010

• Organized surveys to be posted on the client’s website to gather consumer feedback

• Provided insights and recommendations to address the clients’ business needs

• Partnered with the client to implement strategies to increase consumer satisfaction

Slendertone Distribution, Hoboken, NJ

Marketing Intern, 02/2010 - 05/2010

• Designed and implemented marketing advertisements and product displays resulting in strong consumer awareness

• Researched and identified competitor products and insights for body toning equipment

ACTIVITIES

Marketing Management Society, (Secretary), Rutgers University, 09/2010 - Present

• Hosted guest speakers and fundraiser events to provide students with the opportunity to adapt from textbooks to real world experiences

Monster Diversity Leadership Program (DLP), Held at St. Johns University, 8/2010

• Obtain the skills needed to transition from college to an entry-level career

• Given the opportunity to build life and career skills and network with industry-leading employers

HONORS AND AWARDS

• Inductee, Golden Key International Honour Society-Top 15% of University Class (Fall 2010)

• Dean’s List, Rutgers University, Five semesters (Spring 2010-4.0 GPA)

• Dean’s List, Drexel University, Two semesters

• Recipient, “Creating Excellent Leaders” Personal Leadership Certificate (06/2009)

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