Sales Marketing

Media Buying & Planning - Marketing - Digital – Promotions - Sponsorships – Business Development

• Marketing and media professional with 14 years in Brand Marketing Communications and 13 years providing leadership to internal and external partners. Passionate marketer with rare combination of agency and in-house experience across multiple industries within fashion, entertainment, consumer packaged goods and local small business. Innovative mindset, can-do attitude and ability to motivate others and initiate action.

• Strong creative vision, strategic planning, leadership, presentation and project management skills. Proven ability to effectively position brands and drive sales results by utilizing a blend of intuition and comprehensive market analysis.

• Possess positive business judgment to look across marketing policies, procedures and processes that will drive growth, improve efficiencies and reduce cost. Recognized as a leader and subject matter expert within the marketing organization.

EXPERTISE

• Customer acquisition, retention and growth

• Revenue & Profit Growth

• Online sales, user experience, web management

• Vendor and agency relationship management

• Online and Direct Media buying and planning

• Resourceful research & analysis

• Budget planning and project Management

• Publicity & Media Relations

• Concept and creative Development

• Market & Product Launches

• Database development and segmentation

• Sponsorship/Event Management

OBJECTIVE

To utilize my diverse background in fully integrated business solutions to a fast paced, successful organization and to bring my skills to a company with an entrepreneurial environment known for advancement opportunities.

EXPERIENCE

Contract and Freelance, Westchester, California August 2010 – Present

Clients: Dot Dot Couture, Verbal Ink, Precision Overhead Door and L&S Overhead Door

• Pitch and acquire clients building their online presence via website, eCRM and social circles

• Drive brand awareness, new product launches and increase sales via pitching relevant press and media outlets

• Drive new sales leads for business and consumer verticals utilizing search engine marketing (SEM), company website, social media, review sites and merchant directories. (Yelp, Google Places, etc …)

• Optimize website(s) for optimal ranking within natural search engine results (SEO)

• Sought partnerships for growth opportunities partnering with other businesses and media

• Manage day to day media advertising, website content, customer acquisition and retention and social mentions

FIJI Water, Los Angeles, California January 2008 – June 2010

Senior Business Manager

• Responsible for Direct to Consumer P&L contributing to 10% of the company’s gross revenue and 29% of EBITDA

• Increased direct-to-consumer sales by 26% in 2008 vs 2007, up 14% in 2009

• Manage Direct to Consumer Marketing team and Customer Service

• Customize and implement national partnerships to support business growth within various media outlets

• Oversee implementation of targeted/segmented one-on-one marketing strategy, creative, execution, discounts and promotion of over 500+ campaigns within direct mail, print, email and various online platforms such as search, shopping portals and affiliates

• Manage multiple Agencies supporting SEM/SEO campaigns (10:1 ROI), Media (interactive and traditional), Affiliate Management, Web Design, Social Media and Creative

• Responsible for social media strategy, implementation and daily commentary supporting various departments; Direct-to-Consumer, PR, Events, Retail Sales and National Promotions

• National recognition in SmartMoney.com, August 2008 "How Facebook, Twitter Can Save You Money" recognizing innovative ROI tactics within social media

• Oversee companies US and International websites, domains and database

• Collaborated with Sustainability Department and Agency to build sustainable website (fijigreen.com), winning the 2008 Web Marketing Association Web Award for Outstanding Achievement in website development

New and Improved Media, Los Angeles, California August 2004 – January 2008

Interactive Media Director

• Clients: Warner Brothers Syndication, FOX, Fox Syndication, Fox Reality, FuelTV, Sanyo, Cirque du Soleil PremierSingles.com and select independent films

• Increased online department billings by 434% in 3 years

• Actively wrote and mediated new business pitches, grew and maintained existing client relationships

• Proactively functioned as the senior-level, day-to-day contact point person providing guidance, creative thinking, POV and direction for the rest of the agency and interactive clients

• Drove and implemented agency procedures for interactive campaigns including media planning, reporting and accounting templates increasing efficiency

• Supervised and directed research, development, negotiation, implementation and creative trafficking of online media plans guaranteeing clients needs more than met expectations

• Supervised client budgets, spending, vendor reconciliations and client contracts for accuracy

• Pitched and implemented media strategies for interactive client account(s) helping to set overall objectives and metrics utilizing working knowledge of emerging trends in the on-line environment

• Managed team to perform in-depth research for client needs including market information, demographics and vendors

• Supervised and edited client presentations, campaign reporting and optimization insuring client goals and metrics

• Maintain relationships with key media vendors for industry insight, newest information and timely interaction resolving issues

• Employed, motivated and trained team members including holding inner-office ‘Interactive Media 101 classes’

• Managed over 15+ simultaneous campaigns (CPC,CPM,CPA) including search, email and rich media display ads

SparkNetwork (JDate.com, PremiereSingles.com), Los Angeles, California January 2004 – August 2004

Interactive Marketing Manager

• Raised average membership on AmericanSingles.com from 1.2 months to 2.3 utilizing internal customer retention programs utilizing national partners such as Bally Total Fitness, AMC Movies, NBA Lakers and relationship therapist/physics

• Managed email list promotion schedules and wrote, edited and deployed promotions via proprietary email software for web properties AmericanSingles.com and JDate.com

• Conducted focus groups to initiate member programs to encourage member stickiness and revenue

• Developed and lead Creative and IT teams through multiple A/B tests weighting most responsive home pages, shop cart funnel and member communications for optimal user experience/navigation

• Worked seamlessly with media team duplicating most effective internal promotions for acquiring new members

• Supported media department introducing key partners further building affiliate programs, CPL platforms and Atlas 3rd party reporting implantation

Stanford International Holding Corporation, Los Angeles, California December 2000 – January 2004

Media Buyer/Planner

• Personally responsible for immediate ROI for over $4MM annual direct marketing budget

• Solely acquired quality leads via email and web based media (CPC, CPM, CPL and CPA) across 4 diverse demographic websites building a database from 0 to over 5 million members

• Conducted research and analysis of target within syndicated research; @plan, AdRelevance and comScore

• Ran analysis of P&L sales for 100 simultaneous promotions

• Produced and managed in-house remarketing email schedules working with merchandiser to insure inventory and specific product promotions

• Placed national editorial PR, online promotions and local events for customer acquisition/branding: Lucky Magazine, Daily Candy, Good Morning LA, American Red Cross and backstage celebrity gift baskets

• Responsible for 20% growth of business introducing co-brand advertising department and on site up-sale opportunities

• Utilized strong industry relations acquiring new product updates, trends and forecasts

• Built and maintained relationships with media vendors, publishers and key websites

Media Relations, Los Angeles, California May 2000 – August 2002

Owner, Public Relations/ Marketing Executive

Clients: Red Engine Jeans, Dreamgirl Lingerie, Grab Bag Handbags and BodyEQ.com

• Built marketing budget via direct response for clientele utilizing editorial and retail events incorporating contests and in-store Sales Executive incentives

• Increased customer acquisition for clientele via online promotions, celebrity endorsements, editorial and events with product sampling, interactive contests and co opportunities with industry leaders

• Produced and syndicated weekly collateral to top media outlets for editorial exposure

• Created media budget for event promotions and advertising – drove qualified sales traffic

Hype and Jonathan Martin, Los Angeles, California November 1999 – April 2000

Public Relations/Marketing Coordinator

• Composed celebrity endorsements for seasonal campaigns supporting advertising

• Originated bi-coastal events for seasonal campaigns coordinating marketing, sales, stylists, agents and fashion editors

• Promoted sales/awareness through monthly product placement in leading fashion magazines such as Vogue, W, InStyle, Glamour, Marie Claire and WWD

• Administered opportunities at events such as AMA;s, MTV Music Awards, Teen Choice Awards, Good Morning America and local in market venues

Bregman & Associates, Los Angeles, California April 1999 – November 1999

Fashion Market Analyst

• Forecasted and edited seasonal trend reports covering designs for nationwide retail stores

• Coordinated weekly photo shoots soliciting manufactures participation in retailer flipbook

• Promoted key manufactures, booking/reorder and trends directly for national clientele usage in decision making

• Exclusive Fashion and Accessories Buyer for two contemporary retail store accounts

Teen Magazine, Los Angeles January 1998 – March 1999

Assistant Fashion Editor

• Selected samples from designers/manufactures for editorial features and fashion spread photo shoots

• Sole stylist at product photo shoots and on-set co stylist for all other photo shoots including beauty and fashion

• Sole communicator for all written credits covering all fashion photos

Education

6/96-12/97

Fashion Institute of Design and Merchandising, Los Angeles, California

Associate of Arts Degree ~ Major: Visual Communications with emphasis in Merchandising Marketing

8/95-6/96

San Diego State University, San Diego, California

Major: Psychology; Minor: Art Communications

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