Vice President
Resume:
PETER J. CAYAN
Sparta, NJ *7871
**********@*****.***
VICE PRESIDENT-SALES
Strategic & Tactical Growth
Planning
Consultative Sales
Continuous Process Improvements
New Market Development
Value Added Propositions
Training / M&A
Service Integration
As a senior executive with
extensive experience creating and
implementing numerous sales and
marketing programs and business
strategies designed to meet the
changing business landscape, I have
successfully improved operating
results, increased market share,
generated revenues and enhanced
shareholder value.
+Launching, expanding,
restructuring and turning around
national sales operations
+Growing companies organically and
through strategic acquisitions
+Creating and implementing
customized sales and marketing
plans that exceed PMIs
+Recruiting, mentoring and leading
high-performance, customer-focused
teams
+Analyzing, developing and
executing plans to expand market
share
With strong analytical talents
supported by superior relationship
building skills, I develop
solutions to challenges that
improve organizational
effectiveness illustrated by a
measurable outcome. Subscribing to
the highest ethical standards, I am
a versatile communicator, winning
confidence, cooperation and trust
at all levels.
I earned an MA in Food and Business
Administration from Framingham
State University and a BS in Food
and Nutrition from the State
University of New York. I am a
Distinguished Healthcare
Administrator (DHFSA) with the
American Hospital Association and a
Registered Dietitian (RD) of the
American Dietetic Association.
CAREER SUMMARY
Vice President Sales and Marketing,
Nexera, Inc., ($16M international
healthcare consulting firm), 2008
to 2009. Directed all sales and
marketing functions for business
subsidiary of the Greater New York
Hospital Association, parent
organization to 21 domestic
companies, focusing on supply-chain
and facility operations.
Corporate Vice President Sales, US
Foodservice, ($17B healthcare food
service distribution company), 2003
to 2008. Directed strategic
planning and implementation of
healthcare business plan. Managed
matrix organization of 61
distribution centers, 310 managers
and sales representatives, yielding
revenues of $3.1B/year, EBIT 3.5%.
Senior Director Healthcare Sales,
US Foodservice, 2000 to 2003.
Directed $111M in healthcare sales
for two distribution centers.
Supported corporate sales training
initiatives. Planned, executed
customer education symposiums for
all national group-purchasing
organizations. Managed sales
activities of 12 Account Managers.
Senior Cost Management Consultant,
US Foodservice, 1997 to 2000.
Managed all heath care cost
management (Synergy®) strategies
and consultative services.
Developed financial modeling tools,
assisting customers in cost
reduction strategies and
satisfaction improvements.
Leveraged value-added services for
a return on sales.
Earlier: Director Food and
Nutrition Services, University of
Rochester Medical Center. Director
Food and Nutrition Services,
Champlain Valley Medical Center.
Adjunct Instructor, Syracuse
University.
Leisure Activities: I have run in
various marathons and triathlons,
and enjoy skiing, surfing and
reading.
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