Sales Representative Manager

RALUCA SERGHE

*** ******** ***., ***. ***, Hackensack, NJ, 07601

Phone: 201-***-****

Email: ******.******@*****.***

Brand Manager with 10 years progressive sales and marketing experience with strong brand vision development, launch/ re-launch of products. Inventive and resourceful, with strong marketing skills and good technical background with regard to previous and current trends. Target-oriented, team player, schematic, enthusiastic, and ambitious; a good problem-solver; an effective communicator; well organized and capable of drawing relevant insights to meet the client’s expectations. Strong PC skills, excellent multi-tasking and organizational aptitudes.

EMPLOYMENT

BAYER HEALTHCARE PHARMACEUTICALS, Bucharest, Romania (2007-2012)

Brand Manager (Jan 11 – Apr 12)

• Re-launch of Xarelto (rivaroxaban) product in Romanian Pharma market.

• Manage marketing strategies, budget (500.000 Euro), volume forecasts and monitor key performance indicators.

• Develop, establish and maintain consistent corporate image through sales materials, digital medium and marketing events.

• Perform competitive analysis regarding positioning, pricing and technologies (pharmacokinetics).

• Track and analyze results of marketing activities, making adjustments as necessary to maximize ROI and manage cost.

• Manage market presence, looking for new opportunities to expand and improve.

• Effectively apply and improve marketing strategies.

• Perform analysis to identify opportunities and threats.

• Manage the execution of promotional activities including print, electronic media, marketing events.

• Build, manage and grow business relationships with the Key Accounts segment to reveal new opportunities of treatment that are safe and efficient for patients.

• Develop, implement and manage processes and procedures that support customer needs and produce a profitable and value added return for the company and the customer.

• Establish and maintain strong business relationships with KOL.

• Increase awareness of the Private Client brand.

• Coordinate and manage necessary resources to drive the sales process forward in achieving revenue and business goals and objectives.

• Submit short and long-range sales plans and prepares sales strategies utilizing available marketing programs to reach nominated targets.

• Train 8 field people (Xarelto product).

Key Account Manager (Jan 2010 – Jan 2011)

• Develop and maintain business relationships with customers and provide them with information about company products (cardiology, endocrinology, orthopedic, general medicine, diabetes).

• Responsible for promotion of company products and management of assigned territory in order to achieve budget and targets.

• Develop and maintain territory coverage, using journey plans to assure maximum coverage of territory.

• Provide relevant data about market place and competition. Efficiently negotiation of contracts for Bayer .

• Establish and maintain strong business relationships with existing and prospective customers by actively engaging in activities including, but not limited to, business networking events and meetings.

• Organize local seminars and symposium, round tables and group meeting (presenting therapy trends of treatment, products).

Medical Representative (Oct 2007 – Dec 2009)

• Introduce new molecules in the pharmaceutical market.

• Promote the products in 2 districts (respiratory, dermatology, general medicine, ENT, cardiology, pediatrics).

• Maintain relationships with clients.

YELLOW PAGES, Bucharest, Romania (2002 - 2007)

Key Account Executive (Jun 2006 – Sept 2007)

Senior Sales Representative (Oct 2004 – May 2006)

Sales Representative (Oct 2003 – Sept 2004)

TRANSART, Bucharest, Romania

Sales Representative (Oct 2002– Sept 2003)

EDUCATION

ACADEMY OF ECONOMICS, Bucharest, Romania (Ranked # 1 in Romania) (2007– 2009)

Master Degree - Marketing and Business Communication

ACADEMY OF ECONOMICS, Bucharest, Romania (Ranked # 1 in Romania) (2001– 2005)

BS - Agrifood and Environment Economics

COURSES & CERTIFICATES

Medical Call Toolkit - ExpandHealt Pharmexx GmbH (Germany)

The 60year-old Pharmexx GmbH is a leading international outsourcing partner for the sale and marketing of products from the sectors of pharma, biotech, medical technology and functional foods, present in over 22 countries.

COMPUTER SKILLS

Microsoft Office Suite: Word, Excel, Access, PowerPoint– Excellent

Operating Systems: Windows

SalesVision

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