Manager Marketing

JASON WRIGHT

*** *. ******** **. | Los Angeles, CA 90012 | 510-***-**** | ******@*****.*** | www.linkedin.com/in/jamiwr

PROFESSIONAL PROFILE: Online Marketing and Business Intelligence

KEY COMPETENCIES

Business Skills: Business Requirement Documentation, Reporting, Tracking, Research, Analysis, Web Analytics, Presentation, Communication, Marketing Strategy, Valuation, Forecasting, Social Media, Social Programming Strategy, Online Gaming, Paid Traffic, SEO

Technical Skills: Advanced MS Office (Word, Excel, Access, PPT, Visio), Data Mapping, Lotus Notes, Cognos8, Hitbox, MicroStrategy, Business Objects, Omniture, Google Analytics, Scoutlabs, Radian 6, SM2, Esearch Vision, SalesForce, Eloqua, Constant Contact, Visible Technologies

PROFESSIONAL EXPERIENCE

Trident University, Sep. 2011 – Present www.Trident.edu

Sr. Online Marketing Manager (Sr. Online Marketing Manager for an Online For-Profit University)

Manage agencies, budgets, and teams to execute online marketing strategies. Specialize in data driven online integrated marketing campaigns to increase traffic, enrollment, and engagement. Lead organization in online marketing as the only online marketing manager for an online university.

• Researched, purchased through negotiation, and implemented Eloqua email CRM, Omniture Sitecatalyst and Adobe Social Monitoring tool for less than the cost of the terminated social monitoring tool and saved over $100k.

• Managed agencies tasked with SEO, Paid Search (over $5MM annually), and website hosting.

• Mentored, trained, created, and lead team on strategic branding, cross channel marketing, best practices for email, CTA’s, website structure, purchase funnels, social media strategies, etc.

• Responsible for all social media building engagement over 400% since start.

• Gathered fresh and relevant content for social media (FB, Twt, Lnkd, Digg, Tumblr, Techcrunch, etc) and “Featured” section of the site increasing engagement, traffic, virality, and brand awareness.

• Developed automated on-boarding marketing campaign increasing enrollment by 6%.

• Identified and built retention strategy to keep students engaged and consuming classes.

• Helped drive people to booth at trade shows through differentiation. Using lights, raffles, and SWAG to increase word of mouth and generate awareness.

Myspace, Jun. 2010 – Jun. 2011 www.Myspace.com

Online Marketing Manager (Online Marketing Manager for Social Media/Entertainment Site)

Identified, created, and implemented online CRM, social media strategies, paid, and SEO for the 2nd largest social media network in the world. Specialized in analytics, business intelligence, strategy, optimization, and A/B testing for Online Marketing team. Implement and manage large email marketing initiatives (recurring campaigns, retention campaigns, lapsed campaigns etc) to over 200MM users.

• Assisted in launching the “new” Myspace product around the world

• Lead team and train company resources on best practices, efficiency, and strategic methods.

• Created and presented decks to senior executives outlining valuations, business strategies, successes, and failures.

• Performed CRM analysis and execution of lifecycle marketing

• Developed and maintained internal and external relationships. Negotiated contract agreements for content, affiliate, revenue, and software deals.

• Managed large ($1MM) Paid traffic campaigns for brand, acquisition, and content search resulting in increased traffic and acquisition on average of 40%.

• Worked with engineers and programmers to execute SEO strategies.

Walt Disney Interactive Media Group, Apr. 2008 – Jun. 2010 www.WDIG.com

Business Intelligence Analyst (Business Intelligence for Premium Online Gaming)

Analyzed data, identified trends, and developed insights for premium online gaming assets. Created reports that helped drive key business initiatives. Provided data analysis, insight and graphical presentation of various marketing and CRM data (e.g. online marketing, subscription marketing, database marketing, performance analysis, and lifetime value.)

• Accurately manipulated and moved data to and from a variety of sources across multiple platforms; Query, sort, merge, combine, and summarized data.

• Analyzed marketing campaign results against objectives and provided insight analysis on restructuring methods for greater success.

• Support executives, directors, and senior managers with market analysis and financial modeling on planning, strategy development and acquisition projects.

• Work with teams for implementation of analytical tools such as Omniture to provide quality assurance and training on new resources.

• Re-engineered and designed reports to provide metrics that are used for making business decisions such as creating funnels for web traffic to identify points of fall out which immediately needed to be improved.

IndyMac Bank, Jan. 2007 – Mar. 2008 (Contract) www.IMB.com

Business Analyst (Home Equity Division)

Gathered, analyzed and implemented standards and incentives program for collections department increasing productivity and recoveries. Created standard reporting methods and analysis for the organization providing highlighted areas in which the company changed the products specifications to increase profit and decrease risk. Developed reporting methods and norms for the $4.2 billion servicing portfolio for the organizations executives and upper level managers.

• Generate weekly, monthly, quarterly, and annual ad hoc reports and presentations for top level executives

• Create trend analysis through use of linear, non-linear, budget, and management science forecasting methods

• Performed make or buy analysis for determining third party vendors decreasing costs up to 33%

• Provided financial and strategy recommendations to senior management and executives

• Manage and train offshore resources saving $20,000 annually

EDUCATION

Masters of Business and Administration (MBA) in Business Management and Finance, Dec 2007

Woodbury University, Burbank, CA

Bachelor of Science in Marketing Management, Sept 2003

Cal State University East Bay, Hayward, CA

MILITARY SERVICE

U.S. Army, Team Leader, 82nd Airborne 1/325 A.I.R.

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