CARL PARTRIDGE
**** ********** ****** • CORAL SPRINGS, FL 33076 • CELL: 954-***-**** • HOME: 954-***-**** • ************@*********.*** •
http://www.linkedin.com/pub/carl-partridge/b/45/b60
DIRECTOR OF SALES AND MARKETING
Expertise in Driving Aggressive Growth, Revenues, Competitive Position, Profitability & Value
EXECUTIVE SALES PROFILE
An enterprising, customer-focused sales leader with verifiable year-after-year success achieving revenue, profit and business growth objectives within the medical device sales channels. Ability for developing new business and forging loyalty with clients, vendors, and external business partners. Identifies and capitalizes on emerging business ventures to propel an organization to the top tier of its industry. Motivational management style with a proven history of building and guiding high-performance teams to develop and implement strategies for accelerated growth. Strives to optimize operations, reduce costs and improve service quality while strengthening the bottom line.
Strategic Planning & Growth
Budgeting & Expense Control
Sales Team Management
Medical Device Sales & Marketing
Team Leadership & Development
New Product Design & Development
Custom Solution Sales Management
Presentations & Training
Customer Relationship Management
Customer Acquisition & Retention
Digital Communication Network (DMX)
P & L Management
Recruitment & Staff Development
Manufacturers Territory Management
CAREER PROGRESSION
Radiant-Lite, Inc., West Palm Beach, FL 11/2010 – Present
Private Company manufacturing LED lighting products for interior and exterior applications. Company consists of 200 employees, including 18 direct reports, and generated over $20 million in revenues.
VICE PRESIDENT GLOBAL OPERATIONS & SALES
Brought on board by the owner and tasked with turning around an under-performing operation with a focus on sales revenue growth and generating a profit.
Key Sales Accomplishments:
Increased sales revenues from $8 million to over $20 million and returned the company to profitability.
Established a distribution facility in Trinidad to support growing sales in the Caribbean Islands.
Developed a line of interior and exterior LED lighting products for the commercial and residential building products market, working with contractors, builders and architects. Grew sales from $0 to $8.5 million in 16 months.
Lighting Components & Design, Inc., Coral Springs, FL 4/2010 – 11/2010
Private Equity Portfolio Company producing LED lighting solutions for the automotive, aerospace, industrial, manufacturing, commercial building products and cruise line industry, with 300 employees in 2 manufacturing plants, generating over $28 million in annual revenue.
VICE PRESIDENT SALES & BUSINESS DEVELOPMENT
Recruited by Investment Firm to formulate and drive strategic turnaround initiatives affecting profitability and revenue growth, chartered to direct improvements to new product launches, product quality, on time delivery, customer satisfaction and revenue growth. Manage sales, quality, customer service and new product development.
Key Sales Accomplishments:
Established relationship with Cook County Correctional Division, closed a $4.8 million 2 year contract to retrofit maximum security prison cells with vandal proof and tamper-resistant LED interior lighting.
Created a new sales presentation targeting the resort/spa, hotel and cruise industries generating over $3 million in sales in 4 months for a product with a history of less than $1 million in annual sales.
Increased sales and improved profitability to permit the investment company to sell the company within 8 months.
FLA Orthopedics, Miramar, FL 2005 – 2010
A consumer products medical device manufacturer, with 500 employees in 3 manufacturing plants, 2 Distribution Centers, generating over $90 in annual revenue, a subsidiary of $1.2 billion multinational conglomerate
VICE PRESIDENT / GENERAL MANAGER 2007 – 2010
VICE PRESIDENT of SALES & BUSINESS DEVELOPMENT 2005 – 2007
Key contributor to the rapid growth of this highly successful portfolio company through active role in strategic planning, product development and launches, expansion of sales channels, marketing and client relationship management.
Key Sales Accomplishments:
Achieved 16% sales growth, successfully launching 12 medical device product lines in 3 years into the European markets.
Managed a 14 person national sales organization and a 20 person customer service call center.
Restructured sales bonus plan to reward new account expansion, new product placement and year to year growth.
Improved sales by an 18% average per retail account by transforming company culture into a consumer driven one by focusing on the HME and DME sales channels, product education, new product launches and world-class customer service.
Generated $15 million+ in new product sales by initiating a plant-based “New Product Development Think Tank” that developed 100+ new medical products for global marketing review, successful launched 6 – 8 new products a year.
Pioneered the company’s formation of internet E-commerce based capabilities including website, e-merchandise sales, e-offers, e-tracking, e-ordering and e-resource center.
Managed the launch of 3 new medical device product lines, contributing over $8.0 million in sales in the first year. Developed new packaging, product improvements and product placement strategy.
Magnivision, Inc., Miramar, FL 1995 – 2005
A $130 million consumer products medical device (Class I & II) manufacturer and custom injection molding company employing 800 global employees in 4 manufacturing plants, 4 Distribution Centers, subsidiary of a $2.4 billion conglomerate.
VICE PRESIDENT / GENERAL MANAGER 2003 – 2005
VICE PRESIDENT of SALES & BUSINESS DEVELOPMENT 1995 – 2003
Hired to establish and lead a sales, marketing and product development team following the acquisition of this consumer medical device business. Challenge to initiate significant improvements to on-time order delivery, product quality, revenue growth, and customer service.
Key Accomplishments:
Collaborated with Wal-Mart sales and distribution teams to implement a direct-to-store drop ship and cross docking program for all Wal-Mart DC’s, led to gaining over $9.0 million in new Wal-Mart business.
Managed a sales organization of 6 account managers, a network of national sales reps, and a 24 person customer service call center and over 1,100 national part-time-merchandisers.
Established and managed highly profitable sales channels with leading food, drug and “Big Box” mass retail accounts in the US, Canada and Europe.
Reviewed and approved all dealer and retailer co-op advertising with an $11.0 million annual budget.
Increased annual sales revenue by 11% by developing a line of private labeled seasonal product offerings.
Launched and managed a new sales division from the ground floor up, utilizing a patented technology. Included establishing contacts with the industrial, manufacturing, DOD, aerospace and the automotive market.
Acquired $4 million government defense (DOD) contract to mold an optical lens for a weapons range finder.
Grew business from concept to $12.6 million in 3 years
Contracted with Motorola to produce pager and cell phone lenses for pre-production launch products.
Produced various lens and wire harness assemblies as a Tier 1 automotive industry supplier.
Florida Polymers, Inc., Lake Mary, FL 1990 –1995
Private Equity $60 million Portfolio Company manufacturing electronic assemblies and injection molded products for the automotive, consumer products, and defense/aerospace customers, employing 500 employees operating in 4 manufacturing plants, and 3 Distribution Centers.
CHIEF OPERATING OFFICER 1992 – 1995
VICE PRESIDENT of OPERATIONS & BUSINESS DEVELOPMENT 1990 – 1992
Recruited by the company’s outside accountancy firm and challenged to reverse 2 years of operating losses for this privately owned injection molding and electronic assembly and Distribution Company. Transform the company into a dynamic, highly successful, multi-site operation with sales and distribution in domestic and international markets.
Key Accomplishments:
Negotiated, transacted and procured a 5-year multimillion-dollar DOD contract by turning around strained relationship from past poor performance, worked to reverse negative issues and created a positive working relationship.
Developed and implemented business strategies that increased company awareness, market share and profitability
Grew revenues from $14.4 million to over $60 million in 5 years.
Reversed losses into profits, went from $1.1 million loss to $1.2 million profit in less than 24 months.
Negotiated a $10 million manufacturing and distribution agreement with Tupperware.
Planned and directed company booth for industry trade shows, attending 4 to 6 trade shows annually.
EDUCATION
Bachelor of Science, Engineering & Management, Clarkson University, Potsdam ,NY
The University of Virginia, Darden School of Business, The Executive Program, Charlottesville, VA.
Nova Southeastern University, Huizenga School of Business, Global Management Program, Fort Lauderdale, FL