Marketing Manager

NITIN SINGLA, MBA

** ******* ********, **** ** ~ White Plains, New York 10603

646-***-**** ***********@*****.***

QUALIFICATIONS

Strategic-minded Marketing Professional with unique expertise and strong background leading sales, market research, negotiations, and global team collaboration. Proven ability to leverage industry relationships to identify best-fit vendor to meet client’s merchandising needs. Complementary experience in international marketing, project management, and brand awareness. Offer outstanding interpersonal, critical thinking, and organizational skills. Proficient in Microsoft -Word, Excel, PowerPoint; Knowledge of Access, Stat Tool, Stat Pro, and ACT. Willing to travel.

Additional capabilities include:

• Client Management • Purchasing & Buying • Production Execution

• Competitive Trend Analysis • Business Development • Creative Brainstorming

• Product Volume/Quantity • Vendor & Supplier Relations • Promotions & Sales

PROFESSIONAL EXPERIENCE

REDCATS USA/PPR GROUP, New York, New York 11/2006- 12/2007

Marketing Manager

• Lead strategic marketing for the Home and Kitchen Lifestyles Division and company credit card for the company owned by the world’s leading luxury and home shopping company, PPR Group.

• Helped develop short- and long-term company objectives, approve expenditures, manage budget for third-party activities, and negotiate pricing and contract terms with vendors.

• Prepared and analyzed effectiveness of marketing promotions for home and kitchen products that will generate the most revenue; identify and target best customer prospects.

• Presented promotional ideas and revenue estimates to management team for approval.

• Partnered with creative to design covers and layouts for promotions.

• Reviewed Coop proposals and select list or model best suited for product segment.

• Researched and sourced free gifts from global vendors as an incentive to increase customer interest.

• Collaborated with publications, broadcast stations, and magazines to develop advertisements for Brylane Home and Kitchen.

JONES APPAREL GROUP, White Plains, New York 03/2005- 10/2006

CRM Marketing Manager

• Managed customer segmentation and response analysis for a portfolio of 25 leading brands, including Barney’s, Nine West, Easy Spirit, Jones New York, Kasper, Anne Klein, etc.

• Maintained customer database with in-depth information on customers’ purchasing history, personal attributes, online/store buying patterns, and behaviors.

• Prepared market segment profitability and buyer/best prospects profiles using statistical analysis.

• Provided critical data and recommendations to brand managers, creative teams, and vendors in order to drive brand marketing and promotional campaign strategies.

• Developed and executed all direct marketing campaigns; worked with key vendors.

• Established process to provide detailed return-on-investment (ROI) analysis for each campaign.

• Improved customer targeting, ROI measurement, and internal reporting by unifying all customer databases in one platform and streamlining communications processes.

NITIN SINGLA Page Two

PROFESSIONAL EXPERIENCE

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PACE UNIVERSITY, LUBIN SCHOOL OF BUSINESS, New York, New York 2003-2005

Market Research Assistant

• Worked with renowned marketing professor, Dr. Warren Keegan, to teach students and conduct primary and secondary research into market and product viability across different industries.

• Researched and published reports on branding, strategic marketing, and global business development.

• Provided information on Fortune 500 company case studies for professor’s book.

• Collected data from 160 countries on 70 projections for global income and population index; updated annual report from 2003-2005.

WALGREENS INC, PEPSICO INTERNATIONAL, ATLAS INFORMATION GROUP 2002-2004

Summer Intern

EDUCATION

PACE UNIVERSITY, LUBIN SCHOOL OF BUSINESS, New York, New York

Master of Business Administration (MBA) in International Business and Marketing, 2005

~ Major GPA: 3.7/4.0; Overall GPA: 3.65/4.0

~ Research: “Triple Bottom Line and Sustainable Development: Study of European Perspective” – traveled to Scandinavia and Western Europe to prepare reports on European corporations

KURUKSHETRA UNIVERSITY, India

Postgraduate Diploma in Export Management, 2001

~ Research: “Carpets: Strategies & Revival” – prepared research on problems facing carpet industry in Panipat, India during 2000 economic downturn

PUNJAB UNIVERSITY, India

Bachelor of Commerce Degree, 2000

~ Major: Business Management

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