DAVID G. DESHAW, LCAM, CHA, RRP
**** ******* ***** ****. **********, FL 34786 407-***-**** ***********@*******.***
EXECUTIVE LEADER
Accomplished, award-winning executive with 20+ years of proven management experience within the hospitality industry. Adept in leading operations at vacation ownership properties, hotels, and resorts, including Hilton, Sheraton, and Crowne Plaza sites oversaw initiatives of 7 different resorts, ranging from 200 to 600 rooms/units. Hold many notable credentials, including RRP (Registered Resort Professional) and CHA (Certified Hotel Administrator).
AREAS OF EXPERTISE
-Hotel Operations -Vacation Ownership Full Service Resorts -Loss Prevention
-Revenue Generation -Team Leadership & Development -Community Relations
-Quality Assurance -Capital Planning & Improvements -HOA Board Relations
-Caribbean Experience -Food & Beverage Turnarounds -Top Talent Recruiting/Hiring
-Strategic Planning -Expense Analysis & Reduction -RCI Gold Crown Resorts
SELECTED HIGHLIGHTS
• Managed $500M+ in assets and $100M+ in renovations.
• Oversaw 19 associations; multiple food and beverage outlets; golf courses; ski operations; and retail operations.
• Created and administered operating budgets of approximately ~$75M.
• Streamlined retail operations to increase revenue and decrease costs, resulting in substantial profitability.
• Achieved the highest combined QA scores as Regional Director at Bluegreen Corporation; attained above company average with Associate Satisfaction results.
• Implemented regional initiatives and measurements that reduced general liability, workman’s compensation claims, and associate turnover.
• Supported the region with the highest owner and guest satisfaction scores in the company.
CAREER TRACK
BLUEGREEN RESORTS
Regional Director 2000-2012
Facilitated business operations for a company that acquired, developed, and managed vacation resorts.
Liaison for Board of Director’s and General Manager’s with company resources such as; Human Resources, Accounting, Legal, IT, Loss Prevention and Creative Services/Brand Enforcement.
Developed plans to garner additional revenue and improve the overall bottom line, stabilizing annual maintenance fees year over year.
Headed strategic long-term capital improvement planning to maintain product quality and eliminate special assessments.
Implemented all company standard operating procedures and updated company metrics.
Initiated monthly P&L reviews and introduced strategies to reduce expenses and correct negative equity.
Implemented new company measurements; cost per occupied unit, and cost per available unit.
Recruited top talent such as General Managers and Executive committee members to execute company initiatives flawlessly and master areas relating to HR, IT, accounting, legal, and loss prevention.
Organized and conducted board meetings for 19 associations.
Championed region initiatives to increase owner, guest, and employee satisfaction.
DAVID G. DESHAW, LCAM, CHA, RRP
5245 Tildens Grove Blvd. Windermere, FL 34786 407-***-**** ***********@*******.***
DIVI CARINA BAY RESORT AND CASINO
General Manager (St. Croix, Virgin Islands) 2002 to 2004
Oversaw daily operations for an upscale, full-service mixed use hotel/vacation ownership casino resort.
Assumed forecasting and P&L responsibilities; pioneered strategies to improve year-end financial results.
Initiated conceptual changes in the restaurant in fine dining restaurant.
Supervised key aspects of various renovation and construction projects.
Implemented quality assurance initiatives to ensure outstanding customer service and quality.
Increased revenues 30% by reorganizing sales and catering staff and coordinating weekly revenue strategy meetings.
Worked with legal counsel to defend resort against Caribbean labor union certification.
Significantly reduced overall Food and Beverage costs (33% for food; 20% for beverages).
Additional titles: Regional General Manager at Bluegreen Resorts; General Manager at Crowne Plaza Macon (300-room hotel, 25,000sf. of convention space) and Sheraton Beltsville (237-room, full-service hotel); Assistant General Manager and Food & Beverage Director at Ocala Hilton (223-room, 4-diamond property)
EDUCATION
UNIVERSITY OF SOUTH CAROLINA
Business Administration
HORRY-GEORGETOWN TECHNICAL COLLEGE
Associate of Arts in Hotel and Restaurant Management
AWARDS
General Manager of the Year (Bluegreen Corporation)
“Best in Guest/Owner Service and Quality” (regionally) for 4 consecutive years.
Gung-HO "Unity" Award (voted by colleagues)
RCI Silver Award ( General Manager of the year )
CERTIFICATIONS
Register Resort Professional (RRP)
Licensed Community Association Manager (LCAM)
Certified Hotel Administrator (CHA)
Certified Manager of Community Associations (CMCA)
AFFILIATIONS
Macon Convention and Visitors Bureau Board of Directors
New Town Macon Board of Directors
Downtown Council, Macon, GA Board of Directors
American Hotel Lodging Association Certified Rooms Division Executive