Manager Marketing
Resume:
Katharine A. Barham
Suite 2418
Kelowna, British Columbia
*********************.******@*****.***
MARKETING MANAGEMENT PROFESSIONAL
Marketing professional with a proven ability to create strategies for internal and external programs. Self-motivated initiator with the analytical and creative ability to develop and drive strategies from conception to successful execution. Expertise in the following areas:
• strategic and tactical marketing
• direct marketing
• communications
• event management
• account management
PROFESSIONAL EXPERIENCE
General Motors of Canada
2010-present
District Manager, Customer Care and Aftersales and
District Fixed Operations Manager
Leading a territory of fixed operations professionals across the Western Canada. Continual assessment and coaching of dealerships’ fixed operations processes.
•Critiquing and coaching of dealerships fixed operations procedures and processes; recommending marketing and merchandising strategies to improve marketing initiatives. Achieved highest uptake of direct marketing activities in Western Canada
•Ensuring dealerships acknowledge trends and improve upon service retention issues; acquired one of the highest service retention viewing in Canada; 91.2%
•Resolving escalated parts complaints; sourcing resolutions across Canada and the US
•Driving awareness and implementation of national marketing campaigns; driving dealerships’ maximum purchasing. Encouraging dealerships to achieve higher level of discounts while simultaneously accelerating a higher level of corporate cash flow
The MEARIE Group
Marketing Consultant (contract)
2008-2009
Program Director of international energy conferences. Developed marketing campaigns for energy conferences and industry survey.
•Increased attendance by 10% over last year - while most conferences are shrinking; President declared conference the best ever in event’s 10 year history
•Over-delivered sponsorship revenue; increase of 60%+ over 2008. Redesigned sponsorship program as well creating an educational component of an international trade show
•Sourced senior executive speakers from across the US and Canada without incurring speaker fees
•Created copy for brochures, speeches, letters, and email campaigns
•Developed strategic and tactical marketing plans
Tarion Warranty Corporation
Marketing Communications Manager
2004-2007
Managed external seminar program in Toronto, London and Ottawa. Directed off site fulfillment requests and managed direct mail program to Ontario home builders. Managed ad agency relationship; developed corporate advertising and planned media spending.
•Directed all aspects of seminar program; contracted external speakers, developed budgets, created press releases and ensured media coverage as well as writing an extensive post event analysis. Success of this program led to a substantial increase in budget from Board of Directors
•Received annual employee award for launching seminar program
•Managed fulfillment agency ensuring all requests received three day fulfillment; hands-on management of large collateral inventory
•Managed annual golf tournament. Developed unique sponsorship campaign which raised the highest dollar amount in the company’s history
BMO InvestorLine
Marketing Manager 2003-2004
Developed and implemented direct mail and email programs. Managed ad agency relationship on creative and production schedules.
•Developed and managed direct mail campaign to increase contest awareness. Email campaign exceeded projected participation rates
•Launched direct email campaign; program received a higher ‘click through’ rate than industry standard
RBC Insurance, University of Toronto/OISE, EM Plastic & Electric Products Ltd.
Marketing Manager (contracts)
2001-2003
Led direct mail program for internal product lines and trade show promotions. Managed staff. Supported and coordinated non-profit business proposal. Directed trade show activity and direct mail initiatives. Managed website, including html programming.
•Created extensive post mortems after each product launch, including profit and loss statements and provided key learnings for future marketing potential of each product
•Produced and directed an in-house national trade show with 20+ international vendors to dramatically increase sales activity in Toronto and Livonia, Michigan areas
•Managed 3 million dollar business proposal for non-profit funding. Proposal was successful and grant was awarded
•Directed and coached marketing staff and produced performance evaluations; capitalized on direct reports strengths, provided opportunities which empowered staff to stretch and acquire new skills
EDUCATION
B. A. Political Science, University of Western Ontario
Marketing Management, Ryerson University
PROFESSIONAL DEVELOPMENT
Direct Marketing Certificate, Canadian Marketing Association, 2006
Principles and Procedures of Public Relations, Ryerson University, 1987- 1988
Computer Graphics Design and Layout Program, Seneca College Applied Arts and Technology, 2001
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