Senior Marketing and Sales Executive with extensive experience in building brands, driving revenue and profit growth for Fortune 100-500 companies nationally. Strong sales and marketing experience implementing growth strategies to leverage cross-selling opportunities. Expertise in the real estate, finance, telecom, sports and social media industries. Track record of increasing revenues and producing exceptional customer satisfaction.
PROFESSIONAL EXPERIENCE
YAHOO! INC., Boston, MA Feb. 2007-Feb. 2008
National Media Executive Display/Search Marketing
Display advertising and direct marketing consultant representing clients in a B2B and B2C consulting environment
•Created graphical ad campaigns that included guaranteed and remnant inventory sold on a CPM, CPC, CPL and CPA basis
•Managed clients with high-level interviewing, campaign management and renewal
•Cultivated relationships with agencies and direct marketing organizations
•Developed high-level relationships through prospecting and referrals
•Drove revenue growth with new and existing customers both local and national
•Achieved $1.8 million client and built book of business to $600k first year
REALTY TECH, Agoura Hills, California June 2006-Dec. 2006
Senior Account Executive
Online advertising expert providing market solutions for the real estate and mortgage industry
•Specialized in IDX, custom websites, email marketing, virtual tours, SEO and PPC solutions
•Exceeded daily, weekly and monthly quotas
•Presented both via the telephone and outside via presentations
•Responsible for top tier level real estate agents and broker offices
•Top sales executive for 3 months consecutively
HOMESTORE.COM/REALTOR.COM, Westlake, California Nov.2002-Dec.2006
Senior Account Executive
Online advertising solutions serving top producing real estate agents and brokers including listing promotional tools, self-marketing and company branding
•Prepared business proposals based on client’s individual needs
•Exceeded daily, weekly and monthly quotas
•Awarded #1 Top Producer Sales Executive within East Coast Region
•Built a book of business from $500,000 to $4,000,000 in 3 ½ years
•Consistently ranked in the top 1% in sales out of 150 sales executives
PACIFIC CENTREX SERVICES, North Hollywood, California April 2001- Nov. 2002
Telecommunications Manager
Reseller of telecom services including local/long distance and T-1 to consumers and small business
•Exceeded daily, weekly and monthly quotas
•Ranked top 2% in sales production consistently
•Exceeded customer growth over 195% to quota
•Developed and implemented new lead acquisition tactics
SINGLE SOURCE SOLUTIONS, Northridge, California Jan. 1999-April 2001
Senior Account Executive
Custom and template websites sold to small and mid-size companies
*Won rookie of the month for driving $20K in sales during first month of employment
•Generated sales offering web tools, products and web software
•Build customized template website design and account management
•Ranked in the top 10 of 50 sales executives in gross sales
•Built a book of business from 800 clients to 1700 in two years
•Awarded for exceeding daily, weekly, monthly, quarterly and yearly sales goals
•Trained and recruited sales force
NEW ENGLAND ADVERTISING & PUBLISHING CO., Topsfield, MA June 1996-Jan. 1999
Senior Account Executive
Specialty advertising presentations for promotional, motivational and gift programs to business and industry. B2B sales transaction ranging from small business to Fortune 500
•Awarded for excellence in sales training and exceeding all sales goals
•Achieved top producer status 2nd year with an increase of 120% to quota
•Headed company convention presentation
•Developed new creative specialty products
SKILLS
Word, Excel, PowerPoint, Joliet, Salesforce, Act
EDUCATION
Salem State College, Santa Barbara City College
Marketing/Communications
PROFESSIONAL DEVELOPMENT
Sales Performance Leadership Development Certificate