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Internet/eCommerce Marketing Manager Resume

Chicago, IL
October 15, 2008

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eCommerce Marketing Manager with proven successful record of consistently supporting and providing solutions for Hilton Family online marketing content. Prior experience includes Budget Analyst with five years hands-on experience in financial reporting.

Hilton Hotels Corporation, Dallas, TX

Manager – Training and Documentation, eDistribution Marketing (6/06 – Present)

Provide training support and documentation for applications and processes used to publish website content.

Responsibilities include:

• Developing and implementing business processes for new functionality releases for Hilton Family websites.

• Documenting new technology functional requirements and website launches, integrating with training and maintaining updates for operations management.

• Implemented various search engine strategies for hotel-specific digital content, resulting in higher organic search results.

• Implemented a training and certification program covering both new-hire and recurrent needs.

• Serving on various web projects with Website Product Development team for communication and training initiatives as relates to new functionality releases.

• Presenting to various internal groups on an ad hoc basis detailing the services and programs offered by eDistribution Marketing.

Hilton Hotels Corporation, Dallas, TX

Senior Analyst, eDistribution Marketing (5/03 – 6/06)

Provided support for on-line, hotel-level marketing initiatives.

Responsibilities included:

• Served as dedicated contact for Conrad, Embassy Suites and Waldorf=Astoria Collection brands.

• Responsible for adding digital media and textual content to individual hotels’ websites for Hilton’s Family of Brands.

• Provided regular analyses for hotels demonstrating how much content is on their website and how compliant they are with brand standards.

• Served as primary contact for eDistribution Marketing during Conrad Hotels website redesign project, ensuring goals and timelines were met or exceeded.

• Provided monthly e-newsletter for distribution by Customer Retention Management group.

• Presented to various internal groups detailing the services and programs that eDistribution/Hotel Content and Support offers.

Gulfstream Aerospace Corporation, Dallas, TX

Budget Cost Analyst, Completions Finance (7/02 – 4/03)

Provided accurate analysis for G-200 Aircraft Completions Program.

Responsibilities included:

• Analyzed and reported completions program production labor, including comparative analysis of budgets to actual results for 13 manufacturing shops and 24 aircraft.

• Implemented tracking mechanisms to provide support for program director with weekly and monthly labor budget preparation, thereby reducing costs on a regular basis.

• Prepared regular financial reports to support quarterly forecasts and annual budgets.

• Restructured and implemented an improved internal cost allocation system, resulting in reducing program costs while increasing efficiencies.

Gulfstream Aerospace Corporation, Dallas, TX

Senior Invoicing Administrator, Completions Finance (10/99 – 7/02)

Provided accurate invoicing for G-IV Aircraft Completions Program.

Responsibilities included:

• Routinely created and reported contract invoices for completions program.

• Mitigated and resolved negative financial impacts before becoming problematic for accounting and forecasting.

• Analyzed gross margins of jobs in process and developed ‘what-if’ scenarios based on different overhead rates.


• Interwoven TeamSite 5.5, 6.5

• Interwoven MediaBin 4.5.3

• HTML Coding

• Microsoft Office (Excel, Word, PowerPoint), Access


BA, English

Minor – Political Sciences

University of North Carolina at Charlotte

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