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Sales Manager

Rancho Viejo, TX, 78575
August 08, 2012

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I would like to take this opportunity to express my interest in any Business Manger for Latina America position .With the expansive growth of the industry and the creation of high-powered sales teams it is a dynamic way of increasing sales volume and profitability in which I would like to be a part of.

I have a vast amount of experience in the Sales profession with a concentration in the medical equipment industry specializing in the Latin American and Caribbean arenas. I have demonstrated success in selling complex products and services directly to the end consumer and through distributor sales channels.

My current location in South of Texas has direct access to non-stop one hour flights going to Mexico City.That enables me to continue my journey to the countries in Central and South America where my sales expertise is needed most.

I look forward to meeting with you to discuss in more detail how my background and qualifications can benefit to Uptake Medical . Your consideration as a potential candidate for the position is appreciated.As a proven Business Manager for Latin America area you won’t be disappointed.

David Santamaria

405 Escandon Avenue - Rancho Viejo, TX 78575


956-***-**** Home Office 956-***-**** Cell


Senior Bilingual Sales Management professional with strong background in global marketing, management and technical support of equipment, capital products, medical devices, headwalls and medical gas products. Significant experience and primary strength in Latin American and Caribbean markets.

Expertise in sales and project management with P&L responsibility, through direct and distributor operations. History of consistently exceeding goals achieving win-win outcomes and increasing market share through the analysis of customer needs and identification of creative, cost-effective solutions.


Independent Business Consultant

Steo-Medical, Tampa, FL 2012- Present

Assisted with the elaboration of the strategic and business plan for CAMLS (Center for Advanced Medical Learning and Simulation) and their expansion into Latin America

Baumer S.A., Sao Paolo, Brazil 2012- Present

Conducted marketing research in order to analyze the viability of commercialization of Brazilian manufactured sterilization equipment in Mexico.

Hill-Rom Company, Inc. 1999 – 2011

Southern Cone Latin America Area Manager – International Division 2006 - 2011

Managed distribution network throughout the Southern Cone of Latin America.

Grew sales revenue for 6 years in a row from $ 750 K to $ 4.3 M, exceeding the goals in 2007 and 2011.

Drove distributor management network growth from 40% to 100%, opening new markets, developing a Business Plan for a period of 6 years, tracking the monthly forecasting, training the distributors locally and implementing technical and clinical support.

Served as Interim Country Manager for Brazil from August to December of 2007, while maintaining sales level revenue and assisting with the transition of the new country manager.

Architectural Product Manager Latin America – International Division 1999 – 2011

Direct support of all Latin American sales managers and distributors.

Grew sales revenue in over $600 K throughout a period of 6 years.

Trained and certified by Liko to design projects and support the installation of overhead lifting devices.

Trained and certified by MedSystems to design and sell headwalls as an alternative solution for emerging markets in Latin America.

Trained in Med Gas Systems, sizing, calculation, estimation and project management.

Assisted in securing all information needed to process Architectural Products orders as drawings were approved.

Vast knowledge in architectural, mechanical and electrical solutions.

Managed a budget.

FINESA/INFRA – Mexico City, Mexico 1997 – 1999

Hill-Rom Distributor in Mexico

Acted as sales manager for Hill-Rom products in Mexico, provided sales strategy support for all the branches in Mexico. Recipient of Hill-Rom’s “Specialist of the Year” award for exceeding over 150% the sales goal 1998.

Hill-Rom Latin America, Tampa, FL 1996 – 1997

Country Manger for Mexico

Selected candidates for new distribution channel in Mexico, maintaining the sales revenue during the transition period from Rochester Mexico to FINESA/INFRA.

ROCHESTER MEXICO– Mexico City, Mexico 1991 – 1996

Hill-Rom Distributor in Mexico City

Acted as sales manager of Hill-Rom products in all territory of Mexico.

Recipient of Hill-Rom “Vendedor Del Año” award for exceeding sales goal by more than 250%.

BIOSENAL – Mexico City, Mexico 1987 – 1991

Hewlett Packard, Welch Allyn, Tyco

Distributor in Mexico City

Provided sales and technical service.

INFOTEC– Mexico City, Mexico 1985 – 1987

Cambridge Medline Abstracts in CD-Rom Distributor in Mexico City

Sold data base in CD-Rom.


Bachelor of Biomedical Engineering with Expertise in Electronic Medical Instrumentation.

Universidad Autónoma Metropolitana – Iztapalapa, México city. Graduated Sep. 1991

Professional Affiliations and Development:

Design and Installation certificate by Liko Lulea, Sweden June 2010

Sales Training certificate by Medsistem Istanbul, Turkey August 2009

Mobilization of patients “Bronze Certificate” by Liko Lulea, Sweden April 2009

Capital and Architectural sales training in Hill-Rom, Batesville, USA August 2005

Certificate by NFPA 99 member in Norcross, GA

International Architectural Sales Training Hill-Rom Company, Inc. - Batesville, IN July 1999

Management to Get Success in Medium and Small Businesses

Universidad la Salle - Mexico City, Mexico August 1995

Operation, Application and Maintenance of Patient Room Equipment April 1991

Hill-Rom Company, Inc. – Batesville, IN

Strategy in Sales course by Hewlett Packard Medical Division November 1990

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