Sales Marketing

JACK C. BEUTTELL

**** **** ***** ****: 817-***-****

SOUTHLAKE TX 76092 HOME: 817-***-****

**********@***.***

Innovative, results-driven marketing executive with P&L experience in consumer products, retail and general management, - U.S. and International. Includes start-ups, turnarounds, CPG product and brand development, franchising/licensing and strategic planning. Strong results in driving rapid growth, building brand share, opening new markets, and enhancing short- and long-term profits. Strong leader, skilled in negotiating agreements in the U.S. and abroad. Speak French

EXPERIENCE

BEUTTELL BUSINESS SOLUTIONS Southlake, TX – Consultancy

Principal - 2007 to Present

Assist small and medium clients in developing business growth plans, including strategy, new business development. Consulted with companies in the video game industry. Assessing various business acquisition opportunities. Licensed Realtor in Texas.

GAMESTOP, CORP Grapevine, TX - $8 billion video game specialty retailer – 5000 stores in US; 1400 International

Senior Vice President Marketing, 2005 to 2007

Chaired the Marketing Integration Committee for the acquisition and merger of EB Games by GameStop in 2005/6. The acquisition doubled GameStop’s business to $5 billion with 4700 stores making it the largest video game specialty retailer in the world. Developed plans for re-branding the entire chain. Developed best practices for co-op collection of $108 million. Responsible for Game Informer magazine, the world’s # 1 video game magazine with 2.6 million subscribers and E-commerce with over $80 million in sales.

• Leadership: Chaired the committee to integrate marketing plans, using best practices from both companies

• Cost Control: Saved more than $4,000,000 in combined advertising; reduced headcount $400,000

• New Promotion Programs: Developed new programs supporting the most important game titles and hardware systems, increasing reservations by 30% and generating over $100 million in additional revenue

• Negotiation: Worked with vendors on new initiatives, increasing our launch share of market to over 50%

• Marketing: Conducted research leading to the development of highly targeted new programs and established a platform for brand development for the entire chain.

• Organization: Restructured the department to better serve the new organization and saved over $5,000,000 by bringing Creative Services in house

• E-Commerce: Combined marketing activities for the dual Brand sites, achieving $80 million in combined sales

• Publishing: Spearheaded growth leading to 2.6 million subscribers, an increase of 200,000

THE BOMBAY COMPANY, INC., Fort Worth, TX - $550 million specialty home décor and accessories retailer

President, Bombay International, Inc and Vice President, International Strategies., 2000 - 2004

Developed and executed the start up of the company’s international efforts for this 450 store and $550 MM retailer of home decor and accessories. Wrote the plan to develop Licensing and Distribution Agreements (LDAs), selected the target markets, negotiated the agreements in ten countries and opened 14 retail stores in three years. Established a billing system, and coordinated the marketing efforts (catalogs) in the U.S. with international licensees. Built a strong management team and spearheaded a period of dramatic growth.

• International Business Development: Conceived and implemented the strategies to develop the international business.

• New Store Opening: Opened 14 licensed retail stores in ten countries generating over $10,000,000 in retail sales.

• Exceptional Profit Performance: Delivered first year break even and progressive operating profits in excess of $1,000,000.

• Foreign Licensing Negotiation: Personally negotiated ten Licensing and Development agreements in foreign markets.

• Operating Income Maximization: Consistently returned 18% to 20% operating income, the company’s highest.

• Store Standardization: Included Visual Merchandising as part of the training program to ensure all the stores around the world looked like Bombay stores.

• Internet-Based Order Entry: Developed an Internet-based order entry and processing system.

• Wholesale Systems: Developed internal systems and controls for a wholesale operation within a 450 store retail chain.

BEN & JERRY’S HOMEMADE, INC., Burlington, VT - $230 MM wholesaler/franchiser of super premium ice cream

Managing Director – Europe and Director International Marketing and Sales, 1997 - 2000

Turned around an under-performing international division of this well-known $250,000,000 manufacturer of super premium ice cream. Directly responsible for all marketing, sales, operations, and franchising activities outside the U.S. Spearheaded the complete marketing overhaul of the brand to make the products viable for international sale. Lived in France and Belgium for 16 months while leading the turnaround. Set strategic direction for future growth. Company sold to Unilever.

• Dramatic Sales Growth: Increased sales from $8,000,000 to over $25,000,000 in two years.

• Rapid Performance Turnaround: Generated a $4,000,000 profit improvement by reversing losses from $2,500,000 in 1997 to a profit of $1,500,000 in 2000.

• Dramatic Volume Increase: More than doubled the volume in the UK, Benelux, and France in 2000.

• Distribution Growth: Grew distribution by more than 60% in the principal markets.

• New International Franchise Development: Opened more than 60 company owned and franchised scooping locations in the UK, France, and Benelux.

• Market Share Enhancement: Increased market share by 100% in Europe by launching new products and new packaging and by directing more focused marketing, communications and promotional programs.

• Multimode Negotiation: Negotiated manufacturing, licensing, franchising and distributor agreements in principal markets.

GALOOB TOYS, INC., South San Francisco, CA - $300 MM toy company

Senior Vice President, Marketing, 1996 - 1997

Led the development of U.S. product lines and the initiation and implementation of marketing plans for the male action category of this $300,000,000 toy company. Introduced and successfully marketed a series of new products with multiple synergistic tie-ins to movies, videos and cartoons. Company was sold to Hasbro Toy Company, Inc.

• Rapid Sales Growth: Achieved nearly $80,000,000 in first year sales and $15,000,000 in profits.

• New Product Development: Led the successful product development of major entertainment-based toy products such as Star Wars Action Fleet, Jonny Quest, Dragon Flyz , Men in Black and Starship Troopers.

• Website Content Development: Designed the male action category page for the Galoob Website.

• Synergistic Promotions: Implemented tie-in promotions with other licensees such as Pillsbury, General Mills, Pizza Hut, Virgin Interactive Media and Columbia Tri-Star Pictures.

• TV Commercial Oversight: Developed a dozen new TV commercials, within the multimillion dollar budget.

• Successful Company Sale: Company eventually sold to Hasbro, Inc.

YES! ENTERTAINMENT CORPORATION, Pleasanton, CA - $50 MM start-up electronic toy company

Executive Vice President, International, 1993 - 1996

Developed international product introductions, and distribution for this start-up electronic toy company. Re-engineered the product to achieve compatibility with International TV standards and pursued and acquired local market approval for the wireless toys. Led translation and re-creation of all the accompanying product videos, including the new voice and music tracks. Worked with the local international distributors on creating the marketing campaigns, including the ad campaigns, launch plans, and PR campaigns.

• Rapid Volume Growth: Built volume to $15,000,000 in three years with $2,500,000 in operating income.

• International Product Adaptations: Directed product adaptations in five languages and three TV systems, PAL, NTSC and SECAM.

• International Distribution Negotiation: Negotiated distribution agreements in more than a dozen countries, in Europe, Far East and Latin America.

ADDITIONAL EXPERIENCE

JB MARKETING CONSULTANTS, Lake Bluff, IL, Principal, Held responsibility for all functions of a consulting practice with clients in the toy industry. Acted as President and Chief Operating Officer for Paliofito America, an emerging toy company, best known for the successful $15,000,000 U.S. launch of Grip Ball. Rebuilt international distribution for Worlds of Wonder, a $300,000,000 toy company during Chapter 11. The newly structured company was successfully sold to an investment group.

TSR, INC., Lake Geneva, WI, Vice President Marketing and Sales, Directed all marketing and sales plans for Dungeons and Dragons games, books and magazines. Increased sales more than 15% yearly to $25,000,000 and increased market share to 60%. Grew direct marketing and club memberships by more than 28% per year, adding $1,000,000 in operating income. Developed profitable mail order business delivering $5,000,000 in sales. Company subsequently sold to a larger game company, Wizards of the Coast.

MATCHBOX TOYS (USA), Moonachie, NJ President, Delivered $80,000,000 in sales and $3,000,000 in profit. Restructured organization, reducing break even by $10,000,000. Extended the core die-cast car line increasing market share to over 30% for the first time. Negotiated and launched licensed products adding over $35,000,000 in first year of sales. Company eventually sold to Tyco Toys, Inc.

ATARI, INC., Sunnyvale, California, Vice President, International, 1981 - 1984. Set up and managed marketing and sales organizations which grew sales from $56,000,000 to $200,000,000. Delivered over $100,000,000 in distributor sales, $10,000,000 in profit and expanded distribution to 50 markets. Set up subsidiaries in Europe and Puerto Rico, generating $50,000,000 in sales. Planned and implemented a joint venture in Brazil, delivering $3,000,000 in the first year.

MATTEL, INC., El Segundo, California, Director of International Marketing and Sales, Directed marketing and sales plans for the introduction of electronic games, including Intellivision and handheld games in Europe, achieving $50,000,000 in first year revenue. As Director of U.S. Marketing for Barbie dolls, increased sales from $60,000,000 to over $100,000,000 within three years and increased share of market to over 60%.

CHESEBROUGH-POND’S INTERNATIONAL, Marketing and Product Management, Early U.S. and international marketing experience while living in the U.S. and South Africa. Managed and directed the Vaseline Brand including Petroleum Jelly, Bath Oil, Lip Ice, Intensive Care Lotion and Hair Tonic.

EDUCATION

Babson College, Wellesley, MA

B.S.B.A., Marketing, Finance

PROFESSIONAL ASSOCIATIONS

Marketing Executive Networking Group

International Executives Resources Group

INTERNATIONAL

Lived in Switzerland, France, Belgium, South Africa. Fluent in French

Contact this candidate