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Walker, Casandra - Resume

Madison, WI, 53718
September 21, 2008

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It is my intention to find a lifelong career in the communications field where I can best

utilize my public relations and marketing skills in an enjoyable work environment.


2.2007 - Current Covance, Inc. Madison, WI

Marketing Associate

Assist marketing directors for the chemistry and clinical pharmacology business units

with tactical implementation of strategic plans. Duties include project management,

event coordination, copywriting and communication planning. Coordinate accurate and

successful marketing communications to a global sales and operations team.

5.2006 - 2.2007 CUNA Madison, WI

Marketing Communications Specialist

Implement deadline-driven marketing plans for live and online educational event

publicity coordinating the production of email, fax, brochure and website

design/content. Heavy project management, copy-editing and writing skills required.

7.2005 - 5.2006 Hospice of Northeastern Illinois Barrington, IL

Marketing & PR Specialist

Assist event coordinator with planning, publicity, logistics and execution of

fundraising events, including working with volunteer committees, securing

sponsorship and writing speeches. Write, submit and monitor press releases to

regional media outlets. Design, write and edit monthly internal newsletter (4 p./circ.

140) and quarterly external newsletter (6 p./circ. 11,000). Work with outsourced

companies to coordinate publicity materials. Assure all company materials comply

with graphic standards. Update web content regularly. Structure and coordinate

community relations and agency-wide events. Work in a fast-paced environment

while prioritizing several internal and external projects. Act in a leadership role.

2003 - 10.2006 Lasting Impression Hair Design, Ltd. Crystal Lake, IL

Marketing & Development Coordinator

Create in-store promotions, press releases, salon menu and direct/email guest

correspondence. Design, write and edit quarterly newsletters and advertisement

articles. Contribute to biweekly staff meetings to increase productivity and employee

morale. Successfully plan and execute special events, i.e. makeover contest and fashion

show. Maintain a Web presence and Web site at

(PT-FT since 1997)

9.2004 - 6.2005 LiveStyle ( Chicago, IL

Fashion Assistant

Assist professional consultant to produce live and pre-recorded fashion segments for

local ABC & CBS news stations, and local fashion shows. Coordinate hair and make up artists,

arrange fittings and manage backstage area. Organize schedules and time lines.


4.2007 – Current Sprecher East Neighborhood Association Madison, WI

Board Member/Newsletter Champion

Create quarterly newsletter and event flyers, assist with neighborhood events.

10.2006 – 9.2007 International Haircolor Exchange Memphis, TN

Consultant/Newsletter Editor

Edit quarterly newsletter for nationwide distribution to over 5,000 professionals.

Write industry-specific marketing advice articles and post-event public relations.

6.2006 – 8.2006 Hospice of Northeastern Illinois Barrington, IL

Special Events Volunteer

Assist with on-site needs at annual fundraising events.

6.2005 – 5.2006 EventScape, Inc. Barrington, IL

Special Events Assistant

Assist with pre-event and day-of activities for a golf outing and two fundraising galas.


2000 – 2004 University of Iowa Iowa City, IA

Bachelor of Arts in Journalism & Bachelor of Arts in Communication Studies.


September 2008, "Improving Personal Productivity" Covance, Madison, WI

April 2008, “Design Projects for Adobe Illustrator CS2” Education to Go,

January 2008, "Interaction Skills for Success" Covance, Madison, WI

December 2007, “Wow! What a Great Event!” Education to Go,

July 2007, “Six Sigma Team Member Training” Covance, Madison, WI

November 2006, “Design & Page Layout Skills” National Seminars Group, Madison, WI

October 2006, “How to Write Copy That Sells” Rockhurst College Web-Enhanced Audio Conference

August 2006, “Writing for the Web 2.0” Peer Group, UW E-Business Consortium, Madison, WI

June 2006, “Creative Marketing Conference” National Seminars Group, Madison, WI

January 2006, “Symposium 10” Various Business Speakers, The Salon Association, San Diego, CA

October 2005, “What’s News: Getting Media Attention” Metropolitan Chicago Healthcare Council, IL

April 2005, “10 Indispensable Rules of Selling” J. Maxwell, Chamber of Commerce, Crystal Lake, IL

Spring 2005, “Leaders in Action” Various Speakers, Chamber of Commerce, Crystal Lake, IL

January 2005, “Symposium 9” M. Gerber, G. Stampora, etc., The Salon Association, San Francisco, CA

October 2004, “Creating an Identity” JMS Consultations, Inc., Chamber of Commerce, Crystal Lake, IL

September 2004, “Interviewing & Hiring” Aerial Salon Showstopper, Milwaukee, WI

September 2004, “Be Nice (Or Else!)” Winn Claybaugh, Aerial Salon Showstopper, Milwaukee, WI

August 2004, “Goal Setting, Tracking & Achieving” Chamber of Commerce, Crystal Lake, IL

July 2004, “Advertising with Mail-Made Easy” J. Heisler, U.S. Postal Service, Carol Stream, IL

March 2004, “Marketing Madness” Larry Oskin, Salon Business Strategies, Centerbrook, CT

June 2003, “No Compromise Leadership” Neil Ducoff, Salon Business Strategies, Centerbrook, CT

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