Sales Customer Service

Anjulie Latta

***. ***. **** • *******@********.**

**** – 1010 Richards Street, Vancouver, British Columbia V6B 1G2

Profile

Dynamic, versatile and personable with the vision and leadership skills required to take key organizational or individual goals and incorporate them into well-defined strategic directives. Contributes a strong entrepreneurial drive with a proven record of achievement in Business Development, Strategic Marketing, Consultative Sales, Promotions and Customer Relations. Combines an action-oriented nature with a talent for recognizing new business opportunities and the ability to establish the necessary contacts with decision-makers to achieve objectives. Highly effective in promoting and sustaining a positive organizational image.

Objective

To obtain a position in B2B sales in an organization where I can maximize my customer service experience in a challenging environment to build relationships and be responsible for meeting sales quotas, while efficiently and effectively managing a territory.

Education

Bachelor of Science Degree, Kinesiology Major, Simon Fraser University, Burnaby, BC, 1996-2001.

Graduated with Honours

Completed a Certificate in Health and Fitness Studies

Professional Experience

Sweat Co. Workout Studios, Vancouver, BC 2008-Present

Personal Trainer and Fitness Instructor. Moved client base to Sweat Co. to increase available services and expand business. Retained 90% of clientele; created and implemented new fitness classes in the schedule, increasing participant attendance by 100%.

• Maximized sales opportunities through relationship building and increased client base through referrals

• Experienced in leading the consultative sales process from initial prospecting, needs analysis and proposal generation through to negotiations, closing the sale and post-sale support

• Generates solution-oriented ideas to solve problems and overcome challenges in order to effectively meet customer expectations and maintain superior service

• Developed programs for strength, weight loss, sport conditioning and injury rehabilitation, tracking clients’ progress as well as teaching a variety of fitness classes

• Featured as a Health and Fitness Expert in April, 2009 “Chatelaine” magazine

FITology Fitness Services, Vancouver, BC 2004-Present

Personal Trainer and Fitness Instructor. Planned and developed a new business and created a strategic marketing plan to contact clients through referrals, focused networking, liaising with health care professionals

and through TV appearances. Increased exposure through donating services to charity auctions, for raffle prizes and serving on committees to advise on fitness matters.

• Brings in-depth experience in a multi-dimensional role involving establishing and developing a successful business; creating website content and marketing materials; promoting services through workshops and seminars for Sportmed BC, Pacific Road Runners, and various community centers

• Recognized as an accomplished public speaker with expertise in a wide range of topics including health and fitness, running, mental training, yoga and choreography

• Won BCRPA Fitness Instructor of the Year, 2005

Sportmed BC, Vancouver, BC 2002-2010

Area Coordinator (2007-2010). Oversaw 10 In Training clinics in the Vancouver area, managing 10 clinic coordinators and approximately 100 leaders. Provided progressive leadership in analyzing facts, synthesizing information and generating innovative strategies to facilitate effectiveness in training programs.

• Visited all clinics in the designated area and acted as an expert speaker on running related topics

• Liaised with management team to troubleshoot and solve problems and various issues

• Developed and presented information sessions to volunteer leaders

Clinic Coordinator (2003-2008). Initially started as a volunteer and was promoted to Clinic Coordinator the next year. Successfully managed one of the largest In Training clinics in the Vancouver area and maxed out participant registration for 6 consecutive years.

Additional Experience

Vitaminwater Spokesperson

• Was discovered by Vitaminwater via the article in Chatelaine, April 2009 and asked to sit on their Fitness Advisory Panel

• Wrote articles and conducted research for Vitaminwater’s advertising campaigns

• Participated in a series of radio interviews about hydration and activity for Vitaminwater’s summer 2010 campaign

TV Personality

• Featured on Global TV’s morning “Fit Tips” in April, May, June and July, 2009

• Created approximately 1 minute long segments about various fitness topics such as core stability, outdoor exercise, and rehabilitation

2011 Ascent for Alzheimer’s Team Member

• Part of a team of 9 people who climbed Mt Kilimanjaro in September 2011 with the BC Alzheimer’s Association

• Chosen to be the spokesperson for 100.5 The Peak radio sponsor and was featured in a series of interviews about the climb and preparation

• Required to fundraise a minimum of $10,000 in order to be able to go on the climb and planned several creative fundraising events such as a Halloween live art auction party, circuit style fitness class, a hike and a snowshoe trek, in addition to preparing corporate sponsorship proposals

Personal Interests and Activities

• Avid road and trail runner; completed 4 half marathons in the past 2 years, a 27 km trail race up Frosty Mountain in Manning Park in September 2010 and 2011, and a 30 km trail race around Cultus Lake in October 2010

• Recreational downhill skier and cross country mountain biker

• Travelled to Thailand in January 2007 to complete Yoga Instructor Certification, and in February 2010 to complete Thai Massage Level 1 training

• Scuba diver with Advanced level training and diving experience in Bermuda, Hawaii, Mexico, Thailand, Similan Islands and Bali

• Avid hiker with experience scrambling in the Rockies and rock climbing in Thailand and a goal of completing all hikes in the “103 Hikes in Southwestern BC” book

Professional Development

Spinning Instructor, Johnny G Spinning Program, 2009

Certified 200 Hour Yoga Instructor, Prana Yoga Teacher College, 2007

Memberships

Practicing Kinesiologist, BC Association of Kinesiologists

BCRPA Supervisor of Fitness Leaders, BC Recreation and Parks Association

Certified Fitness Consultant and Personal Trainer, CSEP Health and Fitness Program BC

References Available On Request

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