Experienced Sales Executive
Resume:
Edward Wainwright
Lauderhill, FL 33319
***********@*******.***
OBJECTIVE
Seeking a challenging position utilizing proven leadership, business development, and managerial skills; highly developed interpersonal communication and negotiation skills which contributes to organizational growth.
PROFILE
Results oriented with significant experience in the areas of sales, marketing and operations. Track record of meeting rigorous scheduling and budget objectives and exceeding sales targets
PROFESSIONAL EXPERIENCE
AAA Auto Club South
Fort Lauderdale, FL, March 2006 to Present Sales Manager
• Responsible for Broward County market
• Developed and implemented business plan with effective marketing strategies for the American Automobile Association that currently serves over 250,000 members in Broward County
• Supervise branding, consumer marketing and strategic planning and initiatives through advertising campaigns
• Develop multiple sites with responsibilities that include profit and loss accountability.
• Analyze and identify targeted marketing opportunities.
• Establish sales staff for Broward County, including individual and group sales marketing
• Hire, train and develop sales and operations staff
• Increased market share by 12%
Heat Group
Miami, FL, September 2005 to March 2006 Executive Sales Manager
• Managed inside and outside sales teams for the Miami Heat within their NBA contract in the American Airlines Arena
• Responsible for developing the overall strategic plan for the onsite sales department.
• Established innovative sales system that increased productivity by 32% after creating and implementing market study results
• Tracked attendance results based on information from Ticket Master, reservations and box office
• Increased sales by 35% in the first three months
• Season contract
Seisint
Boca Raton, FL, May 2002 to September 2005 Marketing Manager
• Evaluated the marketplace and developed a business plan with effective marketing strategies for an Internet firm that provides background information on individuals
• Directed ninety sales representative and customer service personnel
• Created and implemented of training manuals and procedures for both employees and customers
• Member of pioneering management team that raised market share from 0% to 15% in six months
• Lead programming team in designing, testing and implementing programs that increased productivity by 25%
HIP Health Plan of South Florida
Hollywood, FL, August 1998 to May 2002 Marketing Manager
• Established overall sales, marketing goals and objectives for medical insurance provider
• Assigned territories, set monthly and annual sales targets for seventy-five telesales representatives
• Provided ongoing training in sales and customer service
• Canvassed prospective and current members, cultivated relationships with customer base and uncovered new customer needs
• Developed TQM procedures
AT&T
Fort Lauderdale, FL, May 1994 to August 1998 Project Manager
• Responsible for directing operations of a global call center, managing supervisory and representative staff to achieve production objectives and goals. Accountability for financial results, budget preparation and analysis
• Established staffing levels, handled program estimating, billing, scheduling, developing and issuing reports illustrating project’s activity and changes in the project that affected center operations. Monitoring, analyzing and reporting program progress to clients
• Hired, trained and developed and directed client services staff of 250 individuals
• Set staff levels, program estimates, billing, and scheduling for call center and support staff
• Led sales staff to consistently generate the highest sales increases on a monthly and year to year basis
Education
• Master of Business Administration, Lynn University, FL (June 2002)
• Bachelor of Arts, Harvard University, MA (June 1988)
• Skilled in Microsoft Office and Windows environment
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