Manager Assistant

William Scott “Bill” Bradley

Sacramento, CA / 916-***-****

**************@*****.***

www.linkedin.com/in/billbradleyaz

MANAGER OF NEWS AND COMMUNICATIONS

Award-winning director of communications focusing on writing, editing and social media.

• Specializing in sports, from in-depth event planning to breaking-news coverage.

• Worked for five of the largest news organizations in the country.

• Recognized for innovation and enthusiasm with leadership skills.

MAJOR ACCOMPLISHMENTS

Managing: Achieved multiple honors for quality of daily, Sunday and special sections.

Editing: Earned reputation for managing a staff that regularly broke national stories.

Writing: Praised by publishers and editors for execution of daily columns.

Recruiting: Twice honored for having the country’s “Most Diverse Sports Department” in country.

Innovating: Spearheaded advancements – including social media – on web for three newsrooms.

PROFESSIONAL EXPERIENCE

SACSTATESPORTS.COM Aug. 2011-present

Publisher/Editor: Manage monetized news website which provides coverage of Sacramento State University athletics.

• Key topics are school’s revenue-producing sports.

• Fills void left by university’s lack of coverage by major media outlets in Sacramento.

• Staff recruited through school’s journalism internship program.

• Utilizes variety of social networking streams to promote product.

27X7.COM Dec. 2010-present

Publisher/Editor: Manage monetized sports-opinion website focusing on Northern California sports, from story conception to publishing to promotion through social media marketing.

• Plans are to expand site to 26 other markets.

• Major pro / college team sports and top individual sports are key topics.

• Site can be followed on Facebook and Twitter.

• Ad support includes local and national accounts, paying on clicks and impressions.

SACRAMENTO BEE Feb. 2005-Oct. 2010

Sports Editor: Managed staff of writers, editors, copy editors and designers as large as 38 employees; was responsible for all aspects of Sports report and website; wrote daily front-page column from Aug. 2008-Oct. 2010.

• Increased high school sports web traffic by nearly 100 percent.

• Rolled out digital budgeting system for entire newsroom.

• Won The Bee’s Publisher’s Award for 2005 for remaking Sunday section.

• Regularly represented Bee at regional public-speaking engagements.

• Served as West Chairman and frequent convention moderator for APSE.

William Scott “Bill” Bradley 916-***-**** **************@*****.*** Page 2

PROFESSIONAL EXPERIENCE (continued)

TENNESSEAN Dec. 1999-Jan. 2005

Assistant Managing Editor/Sports: Managed staff of 25 writers, editors, copy editors and designers; responsible for all aspects of Sports section; member of online operating committee.

• Twice won APSE Top 10 award for daily section and Top 20 award for special sections.

• Named state’s best sports section by TSWA, TPA and Tennessee APME three times.

• Won 2nd place in Best of Gannett for Super Bowl coverage.

• Revamped evaluation process for all newsroom employees.

ARIZONA REPUBLIC Dec. 1994-Dec. 1999

Deputy Sports Editor: Coordinated team of 8 writers; responsible for Sunday sports and special sections; directed advance planning; managed many publisher-driven projects.

• Spearheaded the transition of the Sports Department to a 24/7 Web operation.

• Worked as Editor for 30-day run for experimental insert known as “Xerox Beach Edition.”

• Led monthly sports marketing committee involving all of company departments.

• Member of corporate planning/vision group that received national attention.

OTHER SIGNIFICANT EXPERIENCE

Deputy Sports Editor / Designer: Led coverage during run of nearly every major American sporting event taking place in Twin Cities during early 1990s for St. Paul Pioneer Press.

Designer: Worked as lead section designer on Hartford Courant sports copy desk.

Assistant Sports Editor: Managed sports copy desk for San Antonio Light.

Reporter: Covered NFL Oilers, USFL Gamblers and MLB Astros for Brazosport (Texas) Facts.

Columnist: Wrote three commentaries a week for the Lubbock (Texas) Avalanche-Journal’s evening edition while covering Texas Tech men’s and women’s basketball beats.

EDUCATION / PROFESSIONAL DEVELOPMENT

Bachelor of Journalism: Northern Arizona University, Flagstaff, Ariz.

Other coursework: Arizona State University, Tempe, Ariz.

Maynard Journalism Institute: Completed courses on Editing as a Team and Newsroom Finances.

National Association of Minority Media Editors: Completed month-long Leadership Development Institute training program at Freedom Forum.

PROFESSIONAL AFFILIATIONS

Associated Press Sports Editors: Member since 1999. Invited to apply for alumni membership.

National Association of Hispanic Journalists: Member from 1995-2010. Served as recruiter at five conventions.

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