Marketing Assistant/Administrative Assistant/ Receptionist
Resume:
Kristin M. Longo
Philadelphia, PA 19127
*******.*.*****@*****.***
Education
Arcadia University-Glenside, PA
Bachelor of Arts in Business Administration-December2009
Concentration in Marketing
Work Experience
Krieger Associates, Inc.-Paoli, PA
Junior Media Buyer
November 2011-Present
●Distribute highly effective DRTV campaigns for non-profit clients in North American media outlets, primarily within the
United States and Canada.
●Develop media strategies and recommendations to clients to optimize the effectiveness of each campaign.
●Supervise traffic of campaigns and report results daily, which enables clients to continually restructure their programming
schedules.
●Accountable for proper transmission of infomercials to various TV networks
●Responsible for processing orders for media buys.
●Preserve commercial databases for efficient processing of current media buys and cancellations.
Business Leadership Organized for Catholic Schools (BLOCS)-Radnor, PA
Marketing & Development Assistant
May 2010-October 2011
●Created marketing materials, supporting documents and presentations for the Executive Director and the Director of
Development.
●Planned and coordinated all major events, including the largest fundraiser, The Annual Scholarship Dinner (approximately
500 guests).
●Responsible for production of newsletter, including design and writing (proficient in Constant Contact Program).
●Coordinated all press and public relations activities with PR agency.
●Edited and maintained website.
●Assisted in fundraising efforts and solicitations for EITC (Educational Improvement Tax Credit Program).
●Coordinated scholarship program and informational programs with the Archdiocese of Philadelphia.
●Planned all board and committee meetings and prepare all supporting documents for meetings.
●Coordinated all administrative tasks for the Board of Directors and Executive Director.
●Maintained and update all legal documents of organization.
The National Kidney Foundation-Philadelphia, PA
Intern, Development & Public Relations
September 2009-December 2009
●Coordinated special fundraising events, managed donor database, researched potential donors, and drafted press releases
and letters.
●Assisted with the marketing, advertising, and planning efforts for the Foundation's major fundraising events, including the
Kidney Walk, Golf Classic, and the Annual Kidney Ball.
Good Samaritan Health System-Lebanon, PA
Intern, Human Resources, Marketing & Development
May2006-August 2006
January 2007-August 2008
●Collaborated in the planning and development of the major fundraising and community events including the Annual Golf
Outing, Founders’ Club Dinner, Employee Appreciation Day and open houses associated with new services and
programs.
●Drafted press releases and newsletters announcing community services provided by the health system and assisted in the
placement of advertisements with local media.
●Reorganized central files for all health system employees in order to achieve efficient file access and to maintain
compliance with health system accrediting organizations.
●Assisted in the re-design of the health system’s employee evaluation forms and system using Microsoft Excel &
Microsoft Word, and developed employee benefits guide and handbook.
Volunteer Experience
American Cancer Society (Relay for Life, Event Staff Volunteer). Hershey,PA
Professional Affiliations
Member of the Philadelphia Direct Marketing Association
Member of the Philly Ad Club
References (Available upon request.)
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