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Marketing Professional

Location:
Hollywood, FL, 33019
Salary:
$50,000+
Posted:
September 09, 2008

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Resume:

ANITA W. LAWSON

**** *********** ***

Hollywood FL 33019

302-***-**** (cell)

Summary A seasoned professional with more than twenty years’ experience in sales, marketing, management, writing, editing and publications production

Career Experience

2007- 2008 Leukemia and Lymphoma Society Hollywood, FL

Campaign Manager, Team in Training

• Recruited volunteers for world’s largest

endurance training/fundraising program through group presentations and lead follow-up

• Planned grassroots marketing campaign resulting in highest overall Disney Marathon recruitment/fundraising to date

• Implemented new mentor training program

• Secured major charity partner for premier seasonal event

• Managed groups of volunteers by assisting and monitoring

fundraising

• Coordinated group travel arrangements and managed team at endurance events

2004-2006 Papastavros’ Associates Medical Imaging Lewes, DE

Physician Liaison

• Marketed all modalities of a full-service radiology practice to referring physicians and staff through office visits and luncheons

• Increased referrals by 13% over previous year in a highly competitive marketplace

• Assisted in the development of marketing materials and a Power Point presentation

• Organized a highly successful dinner meeting for nearly 50 physicians to promote and explain the practice’s newest modality

2003-2004 Resort Broadcasting, Inc. Rehoboth Beach, DE

and Sales Representative-WGMD-FM

1997-2001

• Sold more than $1 million in radio advertising to local businesses

• Achieved “Salesperson of the Month” honors for 20 months,

including a record 7 consecutive months

• Wrote advertising copy and developed promotional ideas for advertising campaigns to help increase client sales and revenue.

2002-2003 Care Plus Injury Rehabilitation Miami, FL

Marketing Representative

• Marketed physical therapy services to referring physicians

through office visits and marketing materials

• Increased physician referrals from 2-3 per month to 18 per month

• Created new marketing brochure and ancillary materials

• Developed database to track physician contact information and

follow-up data

1996- 1997 Aspen Systems Corporation Rockville, MD

Product Line Manager/Publications Coordinator

• Managed production and quality assurance for publications developed under a $20 million HUD contract

• Directed editors and graphic artists to create brochures and other publications

• Served as lead editor on key documents

• Monitored schedules and budgets

1993-1995 Footwear Industries of America Washington, DC

Manager, Publications Sales

• Planned, organized, produced and sold new 400-page industry directory that won 5 national awards its first year of publication

• Developed new design and marketing strategies for existing publications, increasing publications revenue by 15%

• Produced promotional materials for association programs

• Edited monthly newsletter and other association documents

1990-1992 Manpower Temporary Services Washington, DC

Branch Manager

• Generated new business through targeted marketing activities, cold calls, and proposals

• Managed financial and service operations in downtown profit center with $4 million in annual sales

• Developed a special orientation video and brochure

• Managed temporary employee base of 500

• Supervised recruitment, interviewing, and word processing testing and training

1983-1990 MacVicar Design and Communications Arlington, VA

Account Executive/Corporate Director

• Developed graphic design and marketing clients through cold calls, marketing activities, and portfolio presentations

• Managed design projects for account base of corporate, association and government clients

• Provided consultation in design, marketing planning, print buying, and media buying

Education BA, English, George Washington University, 1977

Courses/Seminars Effective Marketing of Your Radiology Practice, 2004

J.R. Williams Radio Advertising Sales Course, 1998-2001, 2003

National Directory Publishing Association seminars, 1993-95

Manpower Professional Services Seminar for Managers, 1991

Honors graduate of Client Development Institute 12-week sales course, 1985

Technical Skills Windows XP, MS Word, MS Excel, MS Publisher



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