Sales Manager

Mark Patterson

*** ******* ****** ** *********: 403-***-****

Calgary, Alberta T3G 4C2 Cell Phone: 905-***-****

Email: mailto:*****************@*****.*** http://ca.linkedin.com/in/markwcpatterson

RELATED WORK EXPERIENCE

Maurice Sporting Goods October 2010 – January 2012

Position Title: National Account Coordinator

Responsibilities and Achievements:

• Worked directly with National Account team and National Buying teams.

• Managed a sales team of 30 Territory Managers across Canada that each covered an average of 40 stores.

• Represented over 50 Suppliers to make programs for 6 major categories within Wal-Mart Canada’s Sporting Goods Department.

• Sold to major National Retailers such as: Wal-Mart Canada, Costco, Northern Stores, Federated Co-op, Fields, Sears Canada and Giant Tiger.

• Designed and coordinated production of media in Ontario Out of Doors magazine as well as the Toronto Sun newspaper that hit over 300,000 homes.

• Created monthly selling material for Territory Managers, which saw an increase in the following categories (License 45%, Hunting Accessories 22%, Fishing 7%).

• Successfully managed an NHL program with Sears Canada and had 30 items in Sears Wish book which hit over 500,000 homes across Canada and is also advertised on their corporate website.

• Developed an interactive experience to help educate customers using QR codes and Social Media using Radian 6.

• Initiated the beginning phase of uploading 6000 items on Wal-Mart Canada’s non-transactional website, and 1000 items on the Wal-Mart Canada E-commerce website.

• Prepared and presented weekly, monthly and annual reports on time when required for National Account teams and National Buying teams.

• Wrote surveys for Territory Managers and analyzed data for over 1000 different retail stores across Canada.

• Analyzed store floor plans and planograms to create trait info for over 330 Wal-Mart Canada stores and had as much as 40 feet of product within 1 store.

• Designed, ordered and distributed fixtures to gain feature space in at-store level and created implemental sales above and beyond what was already on the forecast.

Raleigh Canada Limited September 2005 – October 2010

Position Title: National Sales & Marketing Coordinator

Responsibilities and Achievements:

• Worked directly with National Sales Manager and Vice-President of Sales and Marketing.

• Designed over 200 bicycles for the following brands: Raleigh, Diamondback, Nakamura, Supercycle, Triumph, Campus and Rialto.

• Increased the number of bicycle SKU’s from 150 to 200 in major Canadian Retailers that include: Wal-Mart, Canadian Tire, Sport Chek, Sport Mart, Sport Expert, Tru-Serv, Northern Stores, Costco and Independent Bike dealers.

• Initiated Raleigh’s bicycle accessory program and which increased from 0 items to 20.

• Scheduled freight for full truckloads and LTL’s carrying as much as 600 bicycles at a time.

• Created www.bikebuy.ca and now a consumer can have a bike sent to them anywhere in Canada.

• Ensured stock levels at store level maintained a 98% average.

• Created a Diamondback Bicycle Catalogue and Parts and Accessories Catalogue that was sent to over 500 bicycle dealers across Canada.

• Created brand awareness with Raleigh, Campus and Triumph with over 60 bicycles on www.walmart.ca

Molson Sports and Entertainment April 2004-August 2005

Position Title: Marketing Assistant

Responsibilities and Achievements:

• Ensured all 15 major sponsors were advertised properly according to their vendor agreement for Canada’s biggest annual event, The Toronto Molson Indy.

• Successfully reorganized new major sponsor opportunities such as Pro line.

• Ran successful promotions, increasing ticket sales by 7%.

• Molson’s biggest annual summer events in attendance consisted of: Toronto Molson Indy, Coors Light Trauma Tour and Wake Stock.

Molson National Merchandising April 2003 – August 2003

Position: Merchandising Coordinator (Co-op)

Responsibilities and Achievements:

• Multimillion-dollar portfolio consisted of: Molson Canadian, Molson Canadian Light, Corona, Molson Export and A Marca Bavaria.

• Successfully created over $3 Million in merchandise, which helped create brand awareness for 50 Sales Representatives, 300 Restaurants and annual Molson sponsored events.

• Developed merchandise for the launch of Molson’s newest brand A Marca Bavaria and increased market share within the Canadian beer market by 2%.

• Established new relationships with over 40 suppliers that all brands continue to use on a regular basis to have merchandise produced.

EDUCATION

Advanced Business Administration Marketing Diploma, Niagara College Canada - 2005

Master Certificate in Internet Marketing, University of San Francisco, California – 2011

INTEREST

I enjoy playing hockey and golf, being up to date with technology and online media as well as travelling while experiencing new cultures and trying new kinds of cuisine.

References Available Upon Request

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