Print/Online Ad Operations/Project Manager

Jay Kaplan

**** ***** ****** ***.: 917-***-****

Bronx, NY 10469 E-mail: ********@*****.***

Experience

October 2009 -

December 2010

Online Advertising Operations Manager

Nielsen Business Media (formerly VNU, Inc.) - New York, New York

• Troubleshooting issues regarding campaigns run within Nielsen’s websites and newsletters,

including conferences with sales representatives, advertising agencies and clients

• Manage and allocate work assignments for traffic department team and address interdepartmental

communication and department practices

• Receive and review incoming Insertion Orders from all groups, including extensive

communication with sales representatives and brand managers to maintain quality control

• Approve and assist traffic department operators in processing of adcreative/IO’s and all makegood

campaign

• Facilitate meetings with sales staff and production team to develop the technical, functional and

design scope of multiple projects for various publication brands, National Jeweler and Photo

District News; extensive internet research and analysis of online media industry standards and

trends

• Establish and maintain project timeline and manage various development milestones to assure

delivery of various components from individual resources to execute full scope

of project

• Work as liaison for members of the various sales, production teams and clients to resolve both

internal and external conflicts

February 2005 -

October 2009

Pre-press/Technology Operations Manager

VNU, Inc. (formerly Bill Communications) - New York, New York

• Supervised preproduction process in Graphics Department including strategy meetings with

production staff to ensure consistent and efficient workflow

• Built and implemented workflow system using Enfocus PowerSwitch designed to automate

majority of print production tasks and improve efficiency of delivery, retrieval and QC checking

of digitally supplied advertising materials

• As member of Production Department PDF Workflow Steering Committee, collaborated

extensively in drafting of PDF Workflow Manual; responsible for installation and maintenance of

PDF producing software; and provided training to Art, Edit and Production staff in new PDF

Workflow system

• 2006 VNU “President’s Award” nominee for the execution of the PDF Workflow

March 1999 -

October 2009

Publication Production Manager

Bill Communications - New York, New York

• Responsible for production of multiple monthly and weekly tabloid and standard size

trade publications

• Managed all ad trafficking implementations

• Extensive review of various publications’ budgets and billing of individual issues

• Worked as liaison for publishers and members of the sales, editorial and art departments and their

affiliated advertising agencies, prepress and print vendors

• 2005 VNU “President’s Award” runner-up for work handling multiple responsibilities within

the department

Jay Kaplan Page 2

January 1997 -

March 1999

Production Manager/IT Systems Management

Strategic Business Communications/Beverage World

Publications Group - New York, New York

• Coordinated production of two domestic and one international monthly trade publications

• Extensive review of various publications’ budgets and billing of individual issues

• Worked as liaison for publishers and members of the sales, editorial and art departments

and their affiliated advertising agencies, prepress and print vendors

Education

St. John’s University - Jamaica, NY

Bachelor of Science, Communications – 1992

Connecticut School of Broadcasting – Hasbrouck Heights, NJ

Certification, Radio/TV broadcasting, editing, producing and operations - 1993

Skills

• Extensive knowledge of MAC and PC systems

• Proficient in Quark, Photoshop, Illustrator, InDesign, Acrobat; Microsoft Word, Excel,

Access; Synapse Prepare, Enfocus PowerSwitch and PitStop Professional

• Proficient in Final Cut Pro video editing software

• Proficient in both CheckM8 and Dart For Publisher online ad systems

• Working knowledge of Adobe Flash and Adobe Fireworks

References Available Upon Request

Contact this candidate