Sales Manager
Resume:
Ashlee Scarcella, CTIS
Saint Albans, WV 25177
***************@*****.***
Objective
To share and devote my tourism sales, branding and marketing expertise while contributing to the passion, loyalty and professionalism of a respected and growing destination.
Skills
Destination 3000
Housing 3000
Convention Sales for City Wide Conferences
Convention Services
Familiarization Tours
Marketing
Budget Management
Grant Support
Fundraising
Event Planning
Visitor Guide Design
Administrative Support
Time Management
Customer Service
Website Design
2010 Charleston CVB Website creation and completion
Proficient in Microsoft Office Applications (including Excel and Power Point)
Convention tradeshows listed below are tradeshows I have represented the City of Charleston and the Charleston Convention & Visitors Bureau:
• Travel Experiences- Providence, RI
• National Tour Association- Pittsburgh, PA
• National Tour Association- Reno, NV
• American Bus Association- Charlotte, NC
• African American Travel Conference- Milwaukee, WI
• Heartland Travel Showcase- Pittsburgh, PA
• Travel South Showcase- Kissimmee, FL
• Connect Marketplace- Las Vegas, NV
• HSMAI’s Affordable Meetings Nationals- Washington, DC
• HSMAI’s Affordable Meetings Nationals- Washington, DC
• ASAE-Springtime Expo- Washington, DC
Accreditations and Certifications:
Certified Travel Industry Specialist - CTIS Program through the American Bus Association
Completion Date-12/31/09
Destination Selling I & II-DMAI’s Destination Marketing Sales Academy
Certified Sales/Marketing/Branding
Completion Date-Nov 2008
Beginning PowerPoint-WV State University
Completion Date 10/14/08
Microsoft Excel Tips, Tricks, Techniques and Shortcuts
Completion Date 9/28/10
Certified Media Consultant through RAB
Completion Date 1/23/2012
Work History
Logistic Innovations
On-site Meeting Planner
12/2007-Present
Responsible for event planning and constructing meetings in the West Virginia area and surrounding states (including Ohio, Tennessee, Kentucky and Pennsylvania) based on a variety of clients in the medical and technological fields. To represent Logistic Innovations as an on-site meeting planner, set up audio and visual needs, follow meeting guidelines and responsible for any technical problems. Act as a liaison for the client based out of New York.
Charleston Convention and Visitors Bureau
Convention Sales Manager/Tourism Sales Manager
April 2004 – October 2010
As Tourism Sales Manager my responsibilities include, but are not limited to: Promoting Charleston, West Virginia as a convention, exhibition and group travel destination to state, regional, national and international markets. Responsible for identifying market opportunities and developing long/short term strategies with the objective of attracting group/tourism business. Conducting sales and site visits, blitzes and telemarketing to qualified clients. Attend Tourism Committee meetings, Hotelier Sales Meetings and City Wide Meetings. Served as a liaison for Charleston, WV in the group tour industry. Researched competitors/surrounding cities within a five hundred (500) mile radius, knowing what groups are visiting and how many times a year. Generating leads which were distributed to hoteliers, conducting bid presentations, maintaining awareness of competitors and surrounding cities; personally planned and hosted 40 Professional Tour Operators/Owners on one of Charleston’s most important FAM tours.
As a result of these efforts and contacts I have built relationships and maintained four (4) markets (Motorcoach, Pageant, Education & Medical) and achieving all sales goals within those markets have resulted in exceeding these expectations and goals of over 100% of my sales Prospects, Traces, Lead Room Nights and Booked Room Nights.
As of December 2009, booked over 200% room nights and revenue goals as established by the President/CEO for my annual goal. I was recognized as top sales person for the period of 2010.
Within five (5) years of employment, I have attended and completed over 100 educational seminars including; sales, marketing, technology, budget planning, grant writing, social networking, communication, PR, media and services.
Education
Indiana University-Purdue University Indianapolis
Certified Travel Industry Specialist
Graduation Date-December 31, 2009
Sales Academy
Certified Sales
2009
West Virginia State University
Business/Marketing Degree
2006-2011
RAB Media Consulting
Certified Media Consultant
January 2012
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