Marketing Management

Michael Skogmo

** ******** ****** **** *****, California 90803 847-***-**** **********@*****.***

Communications Professional

- Versatile and skilled writer with the ability to create content in varying styles and over a broad array of topics -

Public Relations • Marketing • Internal/External Communications • Business Development • Social Media Integration • Blog Maintenance • SEO • Operations • Copywriting • Online Content Creation • Creative Writing • Digital Media Management • Freelance Writing •

Education

Master of Arts in Sports Management

California State University, Long Beach – Long Beach, CA • February 2011

*Master’s thesis written on social media marketing for sports entities

Bachelor of General Studies in History

University of Kansas – Lawrence, KS • December 2008

*Business Administration Minor

Work Experience

ChiWay Entertainment, Los Angeles, CA • February 2010 – Present

Media entertainment company specializing in TV program development and digital media licensing

Communications & Marketing Coordinator

Handling all company communications including writing treatments, scripts, press releases, web copy, investor relations documents and official correspondences.

Achievements:

o Drafted original treatments for five television shows that have been optioned for syndicated network programming

o Created SEO content for new company website set to launch in the third quarter of 2011

o Managed social media efforts including Facebook, Twitter, YouTube, and external blogs

STAPLES Center & Nokia Theatre L.A. Live, Los Angeles, CA • 06/2010-12/2010

Award winning entertainment venues that play host to professional sports franchises, awards shows, world-class concerts, festivals, and family shows

Marketing and Public Relations Intern

Worked directly beneath the marketing and communications directors to contribute in all operations of the two departments.

Achievements:

o Managed the site’s social media efforts. Facebook fanship for STAPLES Center and Nokia Theatre L.A. Live increased by 24% and 35%, respectively

o Served as media contact at events; credentialed, escorted, and supervised media members including photographers, reporters, and camera crews

Long Beach State Athletics, Long Beach, CA • 08/2010-12/2010

Athletic department for the California State University, Long Beach 49er’s

Media Relations Intern

Assisted with all aspects of communications for Long Beach State Women’s Volleyball

o Wrote game recap stories for the athletic department’s website following every match; disseminated statistics; assisted media members

Special Olympics Southern California, Long Beach, CA • 01/2010-06/2010

The development body of the Southern California chapter of the world’s largest amateur sports organization

Public Relations Intern

Coordinated communications initiatives aimed at raising public awareness and fundraising for Special Olympics programs

o Wrote feature stories for website and e-newsletter; drafted press releases; wrote copy for marketing collateral; assembled press kits and executed media drops

o Wrote more than 50% of the copy for the organization’s largest publication, the Summer Games Program

Proficiencies and Certifications

o Freelance contributor to several websites and organizations

o Proficient in Microsoft Office Suite, WordPress

o Basic working knowledge of Adobe InDesign, Adobe After Effects, Final Cut Pro

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