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marketing advertising MBA

Location:
Indianapolis, IN
Posted:
September 03, 2008

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Resume:

Joby Semmler

*** ***** *****

Greenwood, IN ****3

Cell: 317-***-****

E-mail: ****.*******@*****.***

OBJECTIVE

Experienced professional seeking Central Indiana based marketing career opportunity with an industry leader.

EMPLOYMENT

Bensussen Deutsch & Associates – Indianapolis, Indiana

Neuroscience Account Manager. 2007 - Present

- Manage client projects and production team for creative healthcare agency

- Create, design and sell direct-to-physician deliverables to Eli Lilly brand teams (Zyprexa, Cialis, Symbyax, Strattera, Comfortis, Reconcile)

- Conduct qualitative research with primary care physicians to help recommend medical environmental detail strategy for brand teams

- Partner with focus experts to determine and understand needs for creating direct-to-patient wellness programs

- Source educational/medical merchandise and maximize agency revenue through domestic and import production of all client projects

- Partner with all Lilly agencies during client projects and deepen positive relationships with brand team preferred vendors

J. Walter Thompson - Indianapolis, Indiana

Group Account Director. 2005 – 2007

- Manage client services staff for largest advertising agency brand in America

- Partner with national accounts while working directly with client to develop innovative marketing/advertising programs and brand activation strategies

- Lead team/client brand planning, formulation of impression management principles and client brand standards

- Grow strong brand relationships and develop the agency as an indispensable partner to current and future clients

- Lead strategic qualitative research initiatives and projective exercises to provide branding direction to creative staff

- Deliver new business presentations to potential clients and lead account team review and strategy sessions of all new client initial projects

Sealy, Inc. - Indianapolis, Indiana

Key Account Manager. 2000 - 2005

- Manage local brand positioning to continuously build consumer partiality through advertising impressions of regional furniture retailers and wholesalers

- Cultivate product line establishment strategies for pre-launch new product

implementation through sku forecasts of specific retail price bands

- Profit & Loss responsibility working with internal metrics team to minimize sales variance of Top 100 accounts based in Indiana market

- 2002 Circle of Excellence Award winner (Salesman of the Year)

Warner Lambert - Indianapolis, Indiana

Pharmaceutical Territory Manager. 1999 - 2000

- Conduct face-to-face presentations with Endocrinologists, Cardiologists, General Practitioners, Primary Care and Physician Assistants

- Positively educate clientele on drug mechanism of action, side effect profiles,

FDA indications, therapy studies and basic education of current products

- Increase formulary penetration and market share of Type II

Diabetes/Thiazolidinedione, Atherosclerosis/Statin and Depression/SSRI products with regional health care providers

- Territory finished fiscal year in Top 15% performers domestically 1999

Maytag Appliances - Bloomington, Indiana

District Sales Representative. 1995 - 1999

- Increase market share and overall sales for Maytag, Jenn-Air and Magic Chef

appliance brands to independent retail locations

- Training representative for all national account locations in Midwest

- Successfully opened 4 franchise Maytag Home Appliance Centers with independent business owners

- Promoted twice due to successful sales growth and overall territory achievement

EDUCATION

Butler University – Master of Business Administration

Marketing concentration. 2004.

Indiana University - Bachelor of Science

Marketing, Distribution Management concentration. Economics minor. 1995



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