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Sales Marketing

Tucson, Arizona, 85743, United States
March 28, 2011

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Trish Giroir-Harris



**** *. ****** **** ***

Tucson. AZ 85743

Profile Experienced professional seeking career in new product development and implementation of marketing strategies. Resourceful and knowledgeable in project management, market research and launching of new brands. Excellent problem solving skills, organizational skills and team management. Self-motivated, hard-working individual. In-depth understanding of financial budgets and forecasting. Proficient user of word processing, spreadsheets, executive summary and other technical programs including creative tools and social networking.

Education AA Dental Technology Pima Community College, Tucson AZ

Certified American Dental Association Two Years of Continuing Education

United States Postal Service Direct-Mail Certification, US Domestic Mail - 2009

Bar-Coding Certification, US Domestic Mail - 2009

Skills MS Office Proficient

Public Speaking

National Marketing

Building Positive Customer Relationships


Experience 1999-2009 Arizona Mail Order Tucson, AZ

Director of Media & Print Services: Lead the media development and new customer acquisition for 13 catalog titles. Plans included promotion across multi- media outlets. National media planning, budgeting, placement, and tracking results. Worked with ecommerce teams to ensure consistency of advertising campaigns and promotions. Worked as liaison with internal and external creative teams on strategic initiatives, including an annual and 3-year strategy development process to include a national launch of new and existing product.

Coordinated and executed efforts of retail store, including media budgets and placement. Catalog and retail store advertising included working with National Television, Cable, Radio Stations, and Magazine and Newspaper Publishers.

Negotiated contracts for national printing, paper and media. Saved over $5 million during 2008-2009 on print contract with RR Donnelley & Sons.

1998-1999 Jones Intercable Tucson, AZ

Senior Account Executive: Responsible for building customer relationships and bringing on new advertisers, as well as keeping existing customers. Increase cable advertising expenditures and creating sales results for advertisers business.

1994-1998 TCI Cable Tucson, AZ

Marketing Manager: Responsible for creating marketing proposals for sales staff of 10. Worked with National Cable Networks including Lifetime, Comedy Central, CMT, ESPN and Fox Sports. Created, trained and help execute sales for Account Executives. Increased net sales by 70% annually.

1993-1994 Geo Advertising Tucson, AZ

Vice-President/Media Director: Responsible for internal communication with creative department. Obtain clear communications from clients for media plans, as well as reporting back to President. Generate enthusiasm through-out the office and drive product-line performance. Continuously monitor customer requirements. Responsible for quarter-million dollar media budgets for Jim Click Automotive Team. Client base included home-builders, hotels, cell-phone companies, LPGA and others totally 20 clients. Media included strategies, planning budgets, presenting to clients, placement and analysis.

1989-1993 Alphagraphics International Headquarters Tucson, AZ

Media Specialist/Franchise Development: Established a relationship with groups of seven to twenty-seven franchisees to form regional marketing groups. Increase percentage of stores participating; reinforce market dominance, build trust and educate regional marketing groups by traveling to each region on a consistent basis. Developed systems from initial phase to completion to include accounting procedures and collection of franchise fees.

Media Buyer: Ensure on-time completion of marketing and advertising efforts that generate leads to sell high-ticket franchise. Work with creative team to establish market direction to ensure all phases of marketing program are cohesive. Budget, plan, place and monitor all media. Analyze cost-per-lead per advertising source daily/weekly/monthly/annually to ensure positive results. Track results by region.

Averaged 700-900 leads per month for franchise recruitment. Responsible for direct-mail program for 175 franchisees, with individual customization. Established systems and procedures for this program, while growing contribution margins from $35,000 to $135,000 the first year in development.

Honors &

Activities American Women in Radio & Television (ARWT) panel speaker on Media Planning and Budgeting.

Direct Marketing Association panel speaker on Insert Media, Increasing Response and Gross Demand Sales.

Launched two new Internet Sites for Crosstown Traders/Arizona Mail Order. On planning committee with IBM Project Management Team and executives. Had extensive input on planning, budgeting, analyzing and researching competitive brands.

Developed and executed marketing campaigns and budgets for various industries and markets.

Associate recognition at AZ Mail Order for contract negotiations, saving the company millions of dollars.

Awarded Employee-of-the-Month at Alphagraphics.

Awarded Outstanding Support at AG National Conference.

Instructed new Dental Assistants.

References: Jim Click/Owner

Jim Click Automotive Group

1301 S. Wilmot

Tucson, AZ 85711


Ms. Linda Fahey/Partner

Dark Horse Media

4441 E. 5th Street

Tucson, AZ 85711


Other references available upon request.

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