Marketing Customer Service

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Michael James Cammon

PROFILE

Home: (703) 242 - 3530 Mobile: (347) 453 - 7865

An accomplished brand marketer and digital media strategist with a proven track record of growing my businesses’ revenue, profit and customer bases annually. Areas of expertise include developing compelling brand visions and differentiated ROI-based marketing plans that build awareness and establish strong brand market positions, defining key quantitative/performance metrics (including acquisition cost targets based on lifetime value) to optimize off and online media/campaign spend for maximum ROI, driving the execution of digital marketing campaigns (including social media) that drive website traffic, building and implementing effective high return acquisition and retention programs, structuring website user experiences that drive high conversion rates and cultivating work environments that foster collaboration and superior performance

AXCESS FINANCIAL, Cincinnati, OH Vice President, E-Business Group

2008 – 2011

EXPERIENCE

• Led e-commerce group of 70 FTE including web development, website user experience, digital marketing and transactions processing personnel

• Grew brand’s share-of-market to fourth highest among branded players (3,000 offerings in category) via aggressive performance metrics driven SEO, pay-per-click and email campaigns (retention focused) and affiliate program (CPA based)

• Grew annual revenue 355% and group EBIDTA 550% between 2008 and 2010 (business revenue on track for +$100M within 18 months), increased website conversion rate 20 percentage points to 85% and doubled the active user base

• My group was rated by The Cincinnati Enquirer as one of Cincinnati's best places to work, and me as one of the city's best small/medium financial services company leaders, in 2010

AARP SERVICES INC., Washington D.C. 2005 – 2008 Vice President, E-Commerce

• Led e-commerce team of 10 FTE including web development, website user experience, digital marketing and advertising sales

• Increased online-generated memberships 4% year-over-year consistently through a restructuring of the website to deliver well-defined, transaction-oriented user experiences

• Increased average monthly traffic +10% year-over-year consistently via the execution of performance metrics driven SEO, pay-per-click, email campaigns and +80 member affiliate network

AOL INC., Dulles, VA 2001 – 2005 Vice President, Web Audience Marketing

• Led digital marketing team of 10 FTE in developing and executing marketing plans and initiatives for AIM, AOL.com, AOL Travel, AOL Retail, MapQuest, Moviefone, and Netscape

• Delivered 10% traffic on average (base of +120M monthly visitors) via performance metric based SEO, pay-per-click and targeted message email campaigns and on-site promotions; increased pages views four pages and time-on-site 10 minutes on average

Vice President, Product Marketing

• Led team of 25 marketing, product development and project management FTEs • Generated/retained 10M incremental subscribers over 24 months to AOL’s productivity products

(address book, calendar, alerts)

CITIGROUP, New York, NY 1996 - 2001 Vice President/Director, E-Commerce Initiatives

• Led team of 5 business alliance and marketing professionals • Increased Citigroup UK’s customer base 40% at positive ROI via a strategic alliance with Virgin Net

to provide free Internet access to jointly acquired new customers (first such deal anywhere); established similar strategic alliances with AT&T, British Telecom, AOL and Juno for global business units, generating 10% sustained increases in customer bases on average

• Selected for prestigious chairman’s organizational change task force focused on defining opportunities and expected impact of then emerging Internet related technology on Citigroup’s core businesses

TACO BELL, INC., Washington, DC 1993 - 1996 Regional Manager

• Led 40 company owned restaurants generating +$30M annual revenue; thirty direct reports and +1,200 employees

• Delivered 5% annual revenue growth on average for 3 years • Consistently scored among Taco Bell’s top 10 markets on customer service, operational quality and

employee retention/development metrics

HAAGEN-DAZS, INC., Teaneck, NJ 1990 - 1993 General Manager, Canada and Mexico

• Structured strategic alliances in Canada and Mexico; jointly led combined 50 person marketing and sales organization

• Drove the delivery of $50M annually in run rate revenue from joint ventures Director of International Marketing

• Led brand building/marketing team of 20 located in France, Germany, UK and US • Established brand as category volume share leader in UK and Germany within 18 months (top ten

category brands in France over same time); drove delivery of $100M in combined run rate revenue

CLAIROL, INC., New York, NY 1985 - 1990 Director of Marketing

• Led 10 FTE marketing professionals in planning and executing marketing initiatives that delivered increased awareness, market share and revenue

• Drove development and launch of product enhancements, advertising (TV, radio, print and billboard) and promotion campaigns that generated annual revenue growth of 5% for 3 consecutive years across a $150M portfolio of 6 hair color and hair care brands, including flagship brands Loving Care and Miss Clairol

• Grew the condition* brand hair-care line to $100M run-rate revenue (Clariol’s first); drove improvement in franchise’s profit margin from less-than-10% to +30%

PROCTER & GAMBLE, INC., Cincinnati, OH 1983 - 1985 Brand Assistant

• Drove 5% year-over-year revenue growth on $100M base via a reformulation and repositioning of Spic 'n Span (first new formula and package design in 10 years)

EDUCATION MBA, Kellogg School, Northwestern University, Evanston, IL 1981 - 1983

• Concentrations in Marketing and Finance; graduated Magna cum Laude (3.7 cumulative GPA) • Johnson and Johnson Leadership Fellow (10 awarded annually)

BA, Northwestern University, Evanston, IL 1977 - 1981

• Concentrations in Economics and History; graduated Magna cum Laude (3.7 cumulative GPA) • 4 year letterman (football); 3 time first team All Big Ten Academic Team • President and co-founder of NU's Black Athletic Union

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