DANIEL R. EMMERICH
Senior-Level Product Development Manager
PROFILE
Assertive, results-driven professional with 15+ years of progressively responsible experience managing new product development functions, encompassing international sourcing, new product planning based on market research, and strategic planning. Diverse background spans sales and sales training. Adept in developing vendor and customer relationships based on trust and honesty. Maintains contact with a network of Asian manufacturing factories. Additional areas of expertise include P&L responsibility, budget preparation, and team facilitation/motivation.
SELECTED CONTRIBUTIONS
• Was credited as a key contributor to the development of Micro Innovations, IBM branded, HP/Compaq branded, and private label programs for distribution to mail order companies, consumer electronics companies, office super stores, and mass merchant stores.
• Drove the new media business division at PNY Technologies to achieve $30M in revenue with a gross margin of over 28% in the first year.
• Developed pricing strategies, promotional programs, and fulfillment methods to maximize Worldspy Corporation’s website for sales and consumer loyalty.
• Collaborated with corporate executives at Hayes Microcomputer Products in introducing new remote access products, reducing the cost of ownership, and boosting profits.
• Developed and expanded a cohesive data communications category for Global Computer Supplies and drove gross margin dollars from 40% to as much as 90% through extensive international sourcing. Achieved overall annual category growth of 25%+ by fostering strong relationships with customers in the power protection markets. Increased furniture category and accessories volume by $21M and $12M, respectively. Boosted gross margin by 2% in six months by reducing acquisition costs.
CAREER TRACK
— TECHPRODUCT DEVELOPMENT & SOURCING CONSULTANTS
Director/Owner 2006 to Present
Consulting with companies on product development in the Consumer Electronics and Computer Industries, methods of sourcing, introductions and negotiating with factories in China and Taiwan, in addition to product trends and packaging concepts. (URL http://www.techproductsourcing.com )
— HAIER AMERICA
Director of Product Development & Marketing, Accessories 2005 to 2006
Was hired to plan and lead the creation of a new business unit of PC and new technology accessories for this $600M+ reseller of household appliances, air conditioners, plasma/LCD HDTVs, and cellular phones.
— MICRO INNOVATIONS
Vice President of Product Development 2002 to 2005
Drove the development of new, profitable products, along with packaging, for this $100M+ reseller of keyboards, mice, digital cameras, speakers, headphones, power production devices, USB connectivity devices, firewire products, and networking, mobile, and PDA accessories. Sourced Asian manufacturers and negotiated all product-related costs, including those for materials and packaging.
Product Development Manager 2001 to 2002
Developed and added new technology categories in USB connectivity, digital imaging, multimedia, and power protection.
— PNY TECHNOLOGIES
Product Development Manager 2000 to 2001
Launched the consumer market introduction of new and exciting products targeting specific age groups and users to national retail chains, featuring such program elements as sales presentation development, product packaging and display design, product pricing literature, and ad creation.
— WORLDSPY CORPORATION
Merchandise Manager 1999 to 2000
Managed the computer, peripheral, and networking categories of this start-up e-commerce company that marketed assorted product categories nationally to the consumer market. Administered programs for MDF and website listing. Interfaced with senior management of manufacturers to attain required authorizations. Supervised an assistant and two copywriters.
— HAYES MICROCOMPUTER PRODUCTS
National Accounts Manager, Northeast 1998 to 1999
Directed sales and training programs for this manufacturer of remote access and data communications products to corporations and value-added resellers in the Northeast, spanning New Jersey to Maine.
— GLOBAL COMPUTER SUPPLIES
Product Manager, Direct Mail 1992 to 1998
Managed multiple categories, including data communication, power protection, modems, video graphics, generic keyboards, mice, printer sharing batteries and IO cards, pointing devices, and disk and CD-ROM drives. Identified alternate sources of product supply to attain sales, profit, and quality objectives. Headed special projects to improve inventory control, reduce overstocks, implement liquidations, and maintain advertising integrity between the company and vendors. Instituted programs to consolidate, move, and/or sell companywide obsolete inventory through negotiations with trading and barter companies.
— ADIRONDACK DIRECT
Product Manager, Direct Mail 1992
Led efforts to increase product assortment and develop MDF programs for 12 catalogs. Oversaw copywriting and layouts.
— GLOBAL COMPUTER SUPPLIES
Product Manager, Direct Mail 1990 to 1991
Headed the development of new ergonomic and space saving products.
Previously served as a senior buyer for major department/home center stores and as a manager for a large mass merchant department store, supervising 120+ associates and maintaining full P&L responsibility.
EDUCATION
Bachelor of Arts in Psychology, Central Missouri State Teachers College