Sales Product Development
Resume:
Lee A Franklin
Overland Park, KS 66212 Work: 816-***-****
Email: **********@*****.*** Cell : 913-***-****
Seeking a hospice-based marketing position in Fort Worth that builds upon my professional and educational experience.
Attributes Competencies
Self starter New Product Development & Marketing
Commitment to Excellence Strategic Planning
Fast learner Innovation
Effective and persuasive communicator Project/Program Management
Highly adaptive Creative Direction
Relational Change Management
Business Background
Hallmark Cards, Inc.
April 2010 to present Innovation Leader II
Use a portfolio of innovation tools to discern consumer need, develop consumer insights, innovate, and market new product solutions. Distill various insights and trends into distinct consumer point of view that will drive opportunity development. Discern the emotional core of a need or concept and lead its translation into a relevant business opportunity. Advocate for consumer and brand: Ensures alignment of solutions to consumer need and opportunity promise. Present new product solutions to Hallmark senior leadership.
January 2009 to April 2010 Creative Director
Led cross-functional teams in development of innovative product solutions, including $20 million, 16-foot games and activities line sold to Walmart. Presented innovative product solutions to customers, including Walmart and Target.
April 2005-January 2009 Strategist, New Product Development, Retail
Identified consumer needs and market trends and translated them into new product opportunities. Collaborated with other members of my product development team to create pitch boards. Led cross-functional teams in bringing product vision to fruition. Presented product initiatives to senior leadership.
June 2003 – April 2005 Senior Writer
Conceptualized and provided copywriting for new product lines. Wrote for a variety of card and gift needs, i.e., humor, non-humor, alternative, verse, and prose.
Southminster Presbyterian Church
January 2001 – May 2003 Ministry Intern
Worked in all aspects of ministry, including marketing, counseling, visiting the sick and elderly, preaching, and leading classes in conjunction with Master of Divinity degree.
Free-Lance Writing Business
March 1990 – January 2000 Responsible for marketing and financial aspects of running my own business.
Hallmark Cards, Inc.
January 1984 – March 1990 Senior Writer, Shoebox Greetings
Selected as one of founding members of Shoebox, Hallmark’s first alternative card line. Initially generated over $40 million in annual sales. Was most productive writer with the most high-ranking cards; some best-selling cards are still selling. Shoebox exceeded all sales and longevity expectations, and this year celebrated its 25-year anniversary.
August 1981 – January 1984 Editor-Senior Editor
Along with design partner, was responsible for creative development of product lines for retail sale. Supervised artists and writers in implementation of creative vision.
Education MBA, Strategic Management, University of Kansas, Graduated with Highest Distinction, 2010. GPA: 3.9/4.0
Master of Divinity, Saint Paul School of Theology, Graduated with Honors, 2004. GPA: 3.99/4.0
BA, Communications, Eastern Illinois University, Graduated with Honors, 1981. GPA: 3.8/4.0
Volunteer Activities Claridge Court Retirement Village, regular volunteer visitor
Volunteer for sons’ sporting activities
Boy Scout leader
Aids Care Team Coordinator
Classroom volunteer
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