Executive Director Latin America, CEO CFO, English-Portuguese-Spanish

Francisco Feitosa Brazilian w/Italian passport

Rua Com.Miguel Calfat 128 cj 818 Vl Olímpia, SP, SP, Brazil - 04537-080 Tel.+55-11-822*-**** ***********@*****.***

Executive Director LatAm / Managing Director / Business Unit Manager / Sales & Marketing Director LatAm

P&L / Business Development / Sales / Marketing /Operations / Finance / Cost Control / HR / Team Building Training / Effective Communications / Strategic Planning / Budgets / IT / M&A / Internal Control

Utilized marketing, sales, financial, business and operations acumen and experience to drive revenue and profit growth for Brazilian and Latin American operations of industrial multinational companies, including Warner Bros. and Videolar. Played key role in startups, turnarounds and acquisitions. Valuable international experience with Deloitte & Touche, particularly in U.S. and Brazil. Fluent in English, Portuguese and Spanish. Responsible for P&L on revenues of US$1B.

 Providing strong strategic and tactical operations leadership.

 Building effective, cohesive and productive teams.

 Establishing comprehensive financial metrics, accountability and systems.

 Significant experience in manufacturing, technology, FMCG, B2B, B2C, retail.

 Interpreting budgets to foster performance improvement. SOX/IFRS/US GAAP and SAP experience.

MS, Accounting, Pontificia Universidade Catolica (some credits at NYU). Financial Broker, Certified by CVM (equivalent to SEC).

BS, Accounting, Faculdade de Ciencias Economicas de Sao Paulo.

CPA, Certified by IBRACON (equivalent to AICPA).

Professor of Financial Statements Analysis at FAI.

Speeches at FGV (most respected Brazilian business college).

Top 5 Leadership Entrepreneur of 2003, granted by Gazeta Mercantil (equivalent to The Wall Street Journal in Brazil).

SELECTED ACCOMPLISHMENTS

Launched DVD manufacturing in Brazil and LatAm market. VHS was loosing market and DVD was heating up in the US. Brazil and LatAm had no short-term neither mid-term plans for DVD. Awhile at Warner, initiated discussions with WAMO (Warner Technology) and Videolar and structured the technology transfer, the contract basis and cleared it with lawyers and finance of both parties, allowing the definitive release of DVD products in Brazil and Latin America. Developed the LatAm logistics for DVD supply for all Warner’s licensees in L.A. and subsidiaries in Mexico and Brazil. Optimized the implementation through workshops to all L.A. countries, being lately copied by other majors.

Broke all time record sales for DVDs and DVD players. DVD sales were stagnant due to the high consumer’s prices for DVD players (equipment) and lack of titles. Led the bundling and marketing campaigns (with Gradiente), offering 60 titles at once and reduction of DVD player to ½ of its price. Sales increased by more than 1000% in the 1st month and kept growing. Gradiente, the manufacturing company that participated in the bundling increased its revenue market share from 14% to 70%, WBros went to 80%, definitely starting a new era in the DVD market.

Broke all time record of Theatrical tickets sales and DVD sales, benefiting free TV Broadcast. 2nd largest Free TV broadcast had acquired WBros content, however never had benefited from its success. Through a very skillful negotiation, was able to put together the TV partner with a formidable marketing campaign promoting their joint owned content, establishing a new level of sales (first time the country achieved 100M ticket sales (2002) and over 500K DVD unit sales for a single title - Harry Potter I). Participant Free TV broadcast (SBT) reached a level of audience never seen before. WBros. saved US$ millions on TV ads with an outstanding product exposure.

Formulated and spearheaded WHV and WBT consolidation, achieving industry leading status for both. Home Video and Theatrical operations had always been separated. Requested by worldwide president to create business plan for joint operation with single local president. Demonstrated potential strategies and cost savings of uniting both companies. Upon plan approval, promoted to position of joint president. Substantially increased each company’s sales and market share. Saved 30% on overall costs. Grew and sustained both companies as industry leaders, becoming world’s benchmark. Gave assistance to other countries (England, France, Germany) to implement similar format.

Reorganized and relocated WHV manufacturing and distribution operations, reducing costs US$30million annually. Production was outsourced at considerable cost. Private courier companies were charging tremendous amounts for distribution. Negotiated with government mail service to take over courier services. Moved manufacturing to incentive zone to implement Federal Sales Tax savings. Reduced annual manufacturing cost 35% and distribution costs US$1.8M.

Circumvented inflationary effects, reduced costs and increased sales, yielding $210M WHV ten-year net profit. Over three years, company had invoiced US$51mln and remitted only US$1M. Induced tax savings, reduced costs, decreased marketing expenses with much higher exposure and implemented strategic changes. On his first-year facilitated a profit of US$12M on US$24M sales and a US$22M average net profit for the following nine years.

Conceived and implemented Projeto Valor, boosting morale, productivity and profits at Videolar. Low morale and lack of pride had detrimental effect on productivity. Developed Mission, Principles and Projeto Valor (Value Project) based on and providing training, evaluation, teamwork, community services and

awards. Received award as Number 1 Company in Rubber & Plastics, beating Goodyear, Firestone, Petrobras subsidiaries and achieved best net profit ever.

CAREER HISTORY

Daylight Films & Trinity Consulting, Managing Director/COO/CFO and Partner, 2005-Present. Manage independent distributor for international titles for DVD, Theatrical (mostly digital) and TV releases. Sells content to many TV chains (Pay-Per-View, Pay TV, Satellite, Cable, Free TV, IPTV, Mobile TV).

Videolar S.A., Deputy Managing Director, 2004-2005. Led operations for largest manufacturer/distributor of DVDs in Latin America and polystyrene in Brazil (seven factories in Brazil and Argentina). Managed $1bln budget and staff to 90.

Warner Bros. (Time Warner), fully integrated, multinational, broad-based conglomerate group.

. Executive Director Latin America, Warner Home Video (WHV), 2003-2004. Reported to Senior VP for Latin America, Canada and Australia. Managed budgets to $180M. Supervision of sales of LatAm. licensees/subsidiaries.

. Managing Director, Warner Home Video/Warner Bros. Theatrical, 2000-2003. P&L responsibility of two major businesses of Warner Bros. in Brazil. Managed budget to $160million and staff to 223.

. Deputy Managing Director, Warner Home Video, 1995-2000. Reported directly to Corporate Headquarters in California. Responsible for P&L, finance, taxes, IT, strategic plans, sales, marketing and distribution.

. Earlier, CFO/Regional Controller Latin America, Warner Home Video, 1990-1995. Managed Latin America finance.

Early Career. Deloitte & Touche, Brazil and U.S., Senior Auditing Manager and Senior Auditor (offered partnership). Major fields of expertise/clients: technology, manufacturing, FMCG, M&A and services, mostly multinational and publicly held.

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