Manager Sales Representative

KENNETH SCARBERRY

**** *** **** ****** ******: 415-***-****

San Francisco, CA 94110 ****************@*****.***

SUMMARY

Results-oriented creative and production management professional with extensive experience in planning, scheduling, art directing, writing, and producing print and on-line collateral for acquisition, customer rewards and fulfillment programs. Deadline and results driven with excellent communication and presentation skills. Proven strengths in meeting and exceeding financial and team goals. Expertise includes:

• Project Management • Vendor Management • Production Management

• Art Direction • Copy Writing/Editing • Competitive Analysis

• Rewards Marketing • Cost Management • Brand Management

PROFESSIONAL EXPERIENCE

BARKERBLUE DIGITAL IMAGING, San Mateo, California 7/2011 – 12/2011

Business Development

Successfully developed data base of new leads in Salesforce.com for large-format graphics used in trade shows and corporate environments. Developed content and executed email marketing campaigns.

• Lead generation and optimization

• Program strategy and implementation

WELLS FARGO BANK, San Francisco, California 5/2008 – 12/2010

Marketing Program Manager, Assistant Vice President

Managed creative for Business Direct marketing communications that include; customer and acquisition direct mail, rewards, and fulfillment programs, as well as Wachovia conversion collateral. Selected and managed outside creative agencies, copywriters and the internal graphic designer on my team. Took responsibility for creative in 2008 and promoted to Marketing Program Manager in 2010.

• Researched competitor’s creative and offers, then leveraged my analysis to develop winning creative.

• Partnered with Enterprise Marketing to develop new brand standards/stagecoach creative.

• Negotiated contracts with creative agencies and expanded in-house creative for on-going cost savings.

WELLS FARGO BANK, Concord, California 6/2000 – 5/2008

Marketing Consultant, Assistant Vice President

Successfully managed creative and production of marketing communications as well as customer fulfillment for the Business Card Products group. Managed annual budgets of over $8MM. Promoted to Assistant Vice President in 2001 and to Marketing Consultant 3 in 2006. Hired, trained, and managed staff that included a graphic designer, production manager, accountant, and fulfillment manager.

• Created intranet site and online project management system to enhance workflow and customer experience.

• Navigated complex security requirements to on-board new vendors; creating over $400M in annual savings.

• Managed complex, large-volume, direct mail marketing, and customer fulfillment programs.

• Built and managed a team to support growth as acquisition direct mail programs grew from 720M to 24MM packages a year, generating annual revenue of over $18MM.

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JDA ADVERTISING/CONNECTED BRANDS, Redwood City, California 5/1998 – 6/2000

Production Manager

Selected vendors and managed the relationships, while providing press supervision and quality control. Purchased all printing, mail services, and trade-show materials for the Redwood City, Seattle and Annapolis offices. Johnson Direct Advertising was ranked the number one advertising agency in Silicon Valley, (Advertising Age magazine - 1998).

• Worked front-line with dot-com clients, account executives, copywriters, graphic designers, and vendors to develop and produce marketing, direct mail, corporate identity, and trade show collateral.

• Responsibilities grew exponentially as the agency’s annual revenue grew from $37MM to $93MM.

FREELANCE PRINT PRODUCTION MANAGER,

Emeryville, San Francisco, Menlo Park, California 9/1997 – 5/1998

• Managed print production of packaging designs for clients that included Dryer’s Grand Ice Cream, Ghirardelli Chocolate and various wineries.

• Worked with printers located in Hong Kong and Singapore to produce high-end, large format, coffee-table art books and managed print production for marketing and tradeshow collateral.

HARBOR PRINTING, San Carlos, California 4/1996 – 9/1997

Print Sales Representative

Responsible for business development and managing every aspect of high-end, multi-color, printing projects.

• Provided color correction and press supervision for knowledgeable and demanding clients.

FORMAN LITHOGRAPH, South San Francisco, California 2/1994 – 4/1996

Print Sales Representative

Responsible for business development and managing the high-end, multi-color, printing projects that included marketing collateral, corporate identity systems, and annual reports.

• Brought clients on-board that included corporations such as Silicon Graphics Inc. and Stanford International Medical Center, as well as top Bay Area creative agencies.

FREELANCE GRAPHIC DESIGNER, San Francisco, California 5/1990 – 2/1994

Working in Adobe Illustrator, Photoshop and Quark Express, I designed marketing collateral, packaging, sports equipment graphics, direct mail, and newspaper advertising.

• Took projects from concept and design to press-check and delivery.

• Clients included KPIX (channel 5), Berkeley Planning Associates, The Circle Star Center, Easton Sports, Studio West Design (now doing business as masudhusain.com), among others.

EDUCATION

B.F.A. in Graphic Design

Ohio University, Athens, Ohio

Academy of Art University, San Francisco

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