ELINOR GAIDA

619-***-**** ~ rfcuhi@r.postjobfree.com

EXPERTISE

Market research expert with management and consulting expertise.

In-depth understanding of research techniques and methodologies. Very detail oriented and able to translate numbers and statistics into meaningful contexts and actionable recommendations.

Expert in project management and execution of qualitative, quantitative and mixed mode methodologies. Research includes new product development, concept testing, satisfaction, social media research and branding among others. Has experience in directing projects using advanced analytic concepts such as segmentation, regression, perceptual mapping, TURF, MaxDiff and conjoint analysis. Key industries include telecommunications, consumer technology, online retailers, health care providers, and utilities.

Worked with C-level client contacts on project budget, research design and execution. Responsible for managing internal and external resources for day-to-day operations as well as achieving overall company growth and profitability. Participates in annual company goal setting, strategies and budgeting meeting.

EXPERIENCE

Jan 2012 – Sept 2012 Senior Research Manager (Luth Research, Inc., San Diego, CA)

Management responsibilities included improving departmental efficiency and help accomplish overall company growth:

• Fulfilled responsibilities of Senior Vice President in charge of department during her absence.

• Provided expert support to sales team on new client presentations, proposal writing, and project budgeting.

• Lead meetings, managed project flow, project origination and planning.

• Received reports on project status, helped with completion evaluation and budget compliance.

• Supported team with best practices, quality monitoring, and advisory.

2009 - 2011 Senior Research Analyst (Luth Research, Inc., San Diego, CA)

Supervisory and management responsibilities to support departmental efficiency:

• Managed client accounts

• Managed and coordinated internal data QA resources

• Developed training plans. Trained new team members.

• Documented department best practices and standard procedures

Responsibilities for custom research projects and project management included:

• Worked with client to identify research objectives and key business questions

• Managed client expectations

• Recommended and developed research methodology and design

• Coordinated project execution with internal and external resources

2005 - 2009 Research Associate (Luth Research, Inc., San Diego, CA)

Responsible for managing research projects from start to finish:

• Developed research instruments: screeners, questionnaires, discussion guides

• Monitored data collection

• Produced tabulations and performed statistical analysis

• Created reports including actionable recommendations

2003 - 2004 Sales Coordinator & Associate Client Development (Luth Research, Inc., San Diego, CA)

Sales Coordination

• Customized sales software and implemented reporting tools

• Created documentation and training materials

• Trained new sales members on sales software

• Generated weekly and monthly reporting of sales results, forecasts and year-end reporting

Client Development

• Identified prospects

• Generated new leads and new clients

2002 - 2003 Portfolio Specialist (ResortCom International, San Diego, CA)

Responsible for international timeshare portfolio. Managed delinquent accounts and ensured high collection rates

• Collections with 96%+ rates of non-delinquent accounts

• Analyzed payment histories to reconcile accounts

• Created invoices and standard correspondents for international customers in local language

EDUCATION

Certificate in the Principles of Marketing Research, (2006)

The University of Georgia (Online Certificate Course)

Master of Business Administration, (2002) in general management with emphasis on marketing and marketing research in elective courses. Graduated with distinction

Craig School of Business (California State University, Fresno)

Bachelor in Business Administration, (2000) Economics and Business Law

University Passau (Germany)

SKILLS

General Software Applications: Advanced knowledge of MS Office programs, specifically Excel, Word, PowerPoint

Databases: Structured query language with application of Microsoft SQL and Oracle

Analytical Software Applications: SPSS, CfmC Mentor, webbased analytical software applications

Client Relationship Management: Goldmine, Mastermine, both on the user and administrator level

Bilingual: English and German

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