Management Marketing

DUC B. NGUYEN

***** **** ***** ***, ******** Valley, CA 92708 Cell: +1-714-***-**** ***.*.******@*****.***

• Business Development • Project Management • Market Research • Strategy • Process Improvement

QUALIFICATION SUMMARY

An analyst and consulting professional with a background in Public Administration, Change and Project Management as well as Process Improvement. With a broad understanding of business, organizational and technological knowledge which led to successful results in restructuring, training and implementation of new business processes. Able to build and motivate teams, design and implement business processes that focused on implementation of efficient processes and automated systems. Conscientious and proficient in identifying organizational needs to institute best-practices in order to achieve goals. Analytical and methodical in order to solve tough problems and is recognized for meeting tough deadlines.

EDUCATION

MASTER OF BUSINESS ADMINISTRATION (MBA), August 2009

Hult International Business School, Dubai, UAE / Shanghai / Boston / London

BACHELOR OF ARTS IN POLITICAL SCIENCE May 1998

California State University, Long Beach, CA

PROFESSIONAL EXPERIENCE

AMERICAN FIRST CREDIT UNION, LA HABRA, CALIFORNIA APRIL 2011 – CURRENT

A full service financial cooperative that possesses over $550 million in assets and serves more than 50,000 members.

Marketing Analyst / Coordinator (April 2011 - present)

Coordinate marketing projects including project management, vendor relations, survey data collection and analysis, MCIF report generation, database analysis, expense monitoring, staff communication, maintenance of the marketing intranet site and similar tasks.

• Recommend how to optimize marketing reports, queries and extracts using internal marketing customer information file (MCIF) and customer relationship management systems (CRM).

• Suggest strategies to maximize return on marketing investment using internal systems to market to pre-defined member segments.

• Identify trends and define specified segments of the membership in order to target marketing efforts. Measure profitability of various segments and provide solutions while migrating unprofitable ones upward.

• Measure, track and calculate results of direct mail, marketing and business development programs – including response rate and return on investment (ROI).

• Gather benchmark data from other financial institutions for presentation to the competitive analysis team.

• Managed and manipulate data for forecasting purposes. Adjusted forecasts based on new data and/or trends.

• Manage vendor relations, including timeline, budget and fulfillment and adherence to contractual obligations.

INTERNATIONAL SERVICES INC, CHICAGO, ILLINOIS SEPTEMBER 2010 – APRIL 2011

A full service business development group and general management consulting firm focused on small and medium sized, privately held companies.

Senior Business Analyst (September 13, 2010 – April 1, 2011)

Responsible for analyzing small and medium sized companies and determine the financial impact of ownership decision making, corporate structure, business planning, and industry benchmarking.

• Conduct qualitative and quantitative examination of each company to identify strengths and deficiencies.

• Review and analyze financial statements (P&L, Balance, A/P and A/R) to enhance company’s monitoring procedures.

• Identify process improvements through audits of existing functionality and processes.

• Identify key business drivers and evaluate current marketing and sales campaigns.

• Developed and instituted company specific success metrics, criteria and checkpoints to monitor performance.

• Identify constraints; re-develop processes, and maximizing efficiency through resource planning.

• Developed forecast targets (short and long term) and analyses for all phases of product development cycles.

• Conducted quantitative and qualitative research for the purpose of developing pricing and brand strategies.

• Determine whether or not tax strategies should be implemented, tax defense services are needed; determine the level of asset protection may be needed as well as preparation for ‘exit strategy’ planning.

• Determine whether current corporate entity structure is appropriate for the client’s needs. If not, assist in appropriate actions to address the inadequacies.

THIRTEEN MINUTES MAGAZINE, FOUNTAIN VALLEY, CALIFORNIA NOVEMBER 2009 – SEPTEMBER 2010

Fashion oriented magazine geared toward Asians living in a multicultural world.

Chief Operating Officer (October 2009 - present)

Responsible for restructuring of the magazine, develop marketing and sales teams and recruitment of new talent.

• Incorporated from proprietorship to S Corporation.

• Instituted organizational change by developing and establishing organizational structure and hiring department heads.

• Developed a business plan detailing the company’s desire to grow and expand in upcoming years.

• Refining the company’s imagine and developing a strategy for branding and positioning.

• Conduct market research to find relevant issues used to develop market strategy and plan in pursuit of appropriate advertisers.

• Oversaw other departments to ensure continuity of the magazine’s brand.

• Developed a marketing strategy to attract high end advertisers to the magazine.

• Worked with various companies, corporate sponsors, non-profit organizations and event coordinators in promotional events.

AXIOM TELECOMMUNICATIONS, DUBAI, UNITED ARAB EMIRATES 2009

Leading authorized dealer of mobile communications products in the Middle East, Egypt and India.

Associate Consultant (2009)

Lead a cross-functional innovation team responsible for researching future business opportunities, preparing business concepts and models, presenting to Chief Executive Officer, and other management level executives.

• Developed a customer reward and retention program.

• Developed a marketing strategy which maximized retention of current customers to reduce expenditures in cultivating new clients.

• Won first place out of four teams for Best Business Plan, Outstanding Performance and Lasting Contribution to Axiom Telecommunications.

LOS ANGELES COUNTY PROBATION DEPARTMENT, Los Angeles, California 1998 - 2008

A government entity that employs over 6000 people in various positions to supervise convicted felons in community based programs. World renown as a leader in the field of community based criminal justice corrections.

Executive Staff Assistant (2005 - 2008)

Assisted the Deputy Director of Field Service overseeing the operations of nineteen Field offices throughout the County of Los Angeles.

• Researched and prepared reports for all levels of management within the Department.

• Analyzed highly complex problems related to the operations, business practices and implementation of new behavioral correction methods and programs.

• Suggest areas of improvement in internal processes with plausible solutions to identified areas.

• Coordinated the implementation of document delivery enterprise systems with the Superior Courts, District Attorney’s and Public Defender’s office.

• Made presentations to management on project updates and expected results. Ensures projects are completed on time and in scope.

• Recommend processes; corrective and preventive actions, and evaluate effectiveness of process improvements.

• Worked with vendors and other agencies to define project scope and performance expectations of automated systems.

• Liaison between business and Information Systems Office in developing new IT solutions and enhancements to existing systems as well as implementation of new systems

• Assisted in the development of business processes and identifies best practices to ensure the most effective and efficient processes and operations.

• Worked with the Information Systems Office in customization of the enterprise system and helped coordinate new business practices.

• Played a role in successfully defining, designing, testing, accepting and implementing technology-based solutions/applications.

• Oversaw the implementation, training of employees, and audits of Medi-Cal Administrative Activities and Targeted Case Management programs.

• Trained approximately 1000 employees on the use of new electronic report delivery system.

• Researched and implemented new innovative behavioral assessment tools for the Adult Field Services Bureau.

• Coordinated and trained approximately 200 employees on the use and theory behind new cognitive behavioral methods of correction.

• Coordinated the implementation of digital dictation system within the department.

Deputy Probation Officer II (2002 – 2005)

Responsible for community based supervision of convicted felons.

• Directly supervised convicted felons who have been identified as members of various “Asian Gangs”.

• Worked with law enforcement agencies to enforce court ordered conditions of probation that prohibited identified gang members from congregating with one another as well as possessing firearms.

• Coordinated multi-agency task force operations and felony bench warrant sweeps.

• Worked with cross-functional / interdisciplinary teams such as Social Services, Children Services and law enforcement and counseling agencies in developing and providing rehabilitative services to criminal offenders.

• Coordinated with various service providers to assist probationers enroll in court ordered counseling and rehabilitative programs.

• Prepared legal petitions and court reports for probationers who are in violation of court orders.

Compliance Deputy (2000 – 2002)

Responsible for reviewing management processes and workload of Adult probation caseloads of other deputies.

• Reviewed and audited caseloads to ensure proper supervision of probationers in accordance with standards, policies and regulations of the Probation Department.

• Identified deficiencies in various areas such as lack of supervision, lack of necessary tools to perform duties, lack of proper time management skills and lack of compliance with Departmental requirements to document case work.

• Assisted in training and assisting employees in order to meet Departmental standards.

Juvenile Counselor (1998 – 2000)

• Responsible for the daily care and supervision of juvenile court wards in a camp setting.

• Provided mentoring and career development programs to wards.

• Worked with Mental Health workers to develop programs for wards in a therapeutic counseling setting.

AFFILIATIONS AND SKILLS

Languages: Fluent in English and Vietnamese

Affiliations: Hult Consulting Club (member), Hult International Strategy Club (member) and American Political Science Association (member).

Technologies: QuickBooks, SQL, MS Word, Excel, Power Point, Access and Publisher, Adobe suite, and Criminal history information in the United States.

Work Authorization: United States

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