Manager Sales
Resume:
Michelle Lucas
San Diego, CA 92107
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PROFILE
Accomplished business professional, trainer and administrator with extensive leadership experience, as well as a demonstrated record of achievement in providing communications, public relations and proposal writing success.
SUMMARY OF QUALIFICATIONS
• Wealth of experience, including 15 years of highly visible and demanding leadership roles.
• Proposal writer with understanding of fund-raising strategies.
• Critical thinker with ability to develop compelling arguments.
• 10 years experience with writing detailed business proposals and marketing communications with large business-to-business objectives.
• Outstanding interpersonal skills. Easily able to build productive, enduring relationships.
• Recognized as effective spokesperson for departmental programs and interests.
• Skilled in creatively promoting new products and programs.
• Energetic and organized. Able to effectively handle the demands of multiple projects.
• Committed to ideals of excellence.
PROFESSIONAL EXPERIENCE
Hendricks & Partners
Director of Marketing
Phoenix, AZ (11/06 – 3/09)
Created and managed all aspects of the marketing plan for company brand including but not limited to: product promotion, product positioning, packaging strategy, creative strategy briefs, advertising public relations, licensing, web/internet, and targeted consumer/trade outreach and promotions.
• Managed three separate teams within department: strategy, design and production. • Collaborated and acted as liaison between senior management and separate marketing teams in identifying company marketing needs and priorities. • Experienced with all different marketing mediums: print, web, multimedia and video.
The Grand Lodge Spa & Resort
Director of Sales & Marketing
Crested Butte, CO (08/05 – 10/05)
Oversaw group sales and business development functions for a 230 accommodations hotel, including key account management, all marketing initiatives, customer relationship development, contract negotiations and the management of a three person sales team. Hold P&L budget responsibilities. Provide cross-functional team training, coaching and mentoring. Design, implement and adjust various sales plans and programs with the focus of developing new market segments and maintaining the already existing market segments.
• Instrumental in developing successful new group sales team by training, setting high expectations and instituting individual team member accountability.
• Met or exceeded all in-season group sales budgets averaging over 500,000 per season (4 month period).
• Consistently developed strong, sustainable relationships with wholesaler partners, group contract contacts and vendor relationships.
• Created and executed on new brand development and new website development for marketing and advertising purposes of the hotel.
Access Distribution, General Electric Company
Services Program Marketing Manager
Westminster, CO (02/05 – 08/05)
Management of all Services Program Marketing initiatives for largest company vendor, Sun Microsystems.
• Oversaw development and execution of annual marketing plan for all Sun Microsystems Services initiatives focused on driving revenue for Services Business.
• Marketing efforts included collateral, events, training, communications and sales focused on business channel.
• Managed budget exceeding $1MM.
Access Distribution, General Electric Company
Senior Program Marketing Manager – Contract
Westminster, CO (08/04 – 02/05)
Responsibilities include management of all program initiatives including, but not limited to, the execution of all marketing strategies that profitably grow the program’s revenue base. Promotional activities include direct mail, web presence, editorial and feature article placement and internal/external program trainings.
• Oversaw all aspects of high revenue producing program for the Sun Business Unit – Upgrade Advantage Program.
• Oversaw marketing efforts and management of largest revenue producing promotion for the Sun Business Unit – The Sun Super Bowl Promotion.
• Managed and collected over $500,000 on past due Upgrade Advantage Program bill backs for company.
Qwest Communications Inc.
Creative Lead Project Manager, Centralized Marketing Department
Denver, CO (04/00 – 05/03)
Lead creative marketing manager responsible for developing consistent, reliable communication tools for the purpose of assisting the Qwest sales force in influencing potential customers. Key responsibilities focused on account management, supervision of team, and coordination of different mediums such as: video, print, direct mail, web site, campaigns, events and promotions.
• Fostered long-term, trusting relationships with key executive accounts.
• Introduced and trained on new methods for project management within creative marketing team.
• Managed high-profile projects with budgets exceeding $500,000.
• Recipient of “Most Valued Marketing Manager” on three separate occasions.
Girls Incorporated Youth Entrepreneurial Manager Carpinteria, CA (1997 - 1999) Responsible for new entrepreneurial training program for teenage girls. Accountable for vision, strategy, budget and execution of program, allowing the team the opportunity to create, monitor and implement daily business tasks associated with the management of a start-up special events/custom design business. • Developed and implemented an after school program for 8th grade girls focusing on math, science and technology skills. • Director of a national, designated career development day for aspiring youth.
Ojai Valley Youth Foundation Youth Entrepreneurial Manager Ojai, CA (1998 – 1999) Responsible for new entrepreneurial training program for teenage youth.. Accountable for vision, strategy, budget and execution of program, allowing the team the opportunity to create, monitor and implement daily business tasks associated with the management of a start-up business.
VOLUNTEER WORK
Maricopa County Master Gardener
Scottsdale, AZ (10/12 – present)
Intern
Valley Permaculture Alliance
Scottsdale, AZ (10/11 – present)
Volunteer
Scottsdale Community Garden Club
Scottsdale, AZ (8/10 – present)
Vice President and Marketing Manager
Yoga Gives
Scottsdale, AZ (10/11 – present)
Yoga Instructor/Organizer of Community Classes
EDUCATION
Bachelor of Science in Business Administration, Arizona State University
Tempe, AZ (1989-1994)
Maricopa County Master Gardener, University of Arizona
Scottsdale, AZ (currently enrolled to complete in May of 2012)
Certified Yoga Instructor, Sumits Yoga
Scottsdale, AZ (2010 – 2011)
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