Vice President Project

Boyu Cao (Oscar)

*** ****** *****, *** ****, Brooklyn, New York, 11205

541-***-**** ******@*****.***

EXPERIENCE Intern, Weber Shandwick, Manhattan, N.Y. June 2012 – August 2012

• Proposed the launch strategy for Mtn Dew Regional LTO Flavor.

• Generated Holiday Inn 60th anniversary fact sheet.

• Conducted coverage reports for Cadillac XTS.

• Provided presentation on Chinese media during staff meeting.

• Created media lists for four industries.

• Investigated potential bloggers who may be open to vehicle

experiences for Honeywell Turbo.

• Monitored Nespresso daily news.

Intern, Livescribe, Oakland, Calif. August 2011

• Developed Chinese Gaokao project website.

• Translated and embedded videos for Chinese market.

• Developed Livescribe Chinese PR campaign for Chinese market.

Intern, Weber Shandwick, Beijing, China July 2010

• Supported Nike event “Kobe China Tour” and communicated with the media.

• Completed monthly reports on media coverage for Nike.

• Conducted research on competitor’s media coverage and

created PowerPoint report.

• Contributed to brainstorming section for Nike new season proposal.

• Worked for three days at Nike PR Department to manage gifts.

Intern, Blue Focus PR Consulting Co. Ltd, Beijing, China August 2009

• Supported Lenovo’s media conference and communicated with

the media.

• Tracked media coverage after news conference.

Additional Co-owner of Travel Secure, LLC.

Experience 2009-2011

• Conduct marketing research in China.

• Help international students find basic living amenities.

ACTIVITIES President, Chinese Students& Scholar Association, Eugene, Ore, 2009-2010

• Helped to develop better cultural diversity on campus.

• Organized an event for more than 500 people. Successfully pitched the event to student

newspaper.

Vice President, Chinese Students& Scholar Association, Eugene, Ore, 2008-2009

EDUCATION Bachelor of Science in journalism, major in public relations, graduated in June 2012,

University of Oregon, Eugene

SKILL Final Cut Pro, Photoshop, Adobe InDesign, Microsoft Office

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