Office Manager/Executive Assistant

Claudette Springer

***-* ******** ****** * Honolulu, Hawaii 96825

Phone: 808-***-**** * Email: *****************@*****.***

Professional Experience

Sea Life Park Hawaii - Marketing Manager 3/2010 - Current

Accomplishments:

• Managed a $500,000 marketing and advertising budget and campaigns on budget and ahead of schedule

• Managed project to re-create all internal 40-acres of park signage. Including design input, translation into multiple languages, production input and installation oversight.

• Created “Name the Baby Dolphin” online contest. Executed project from concept, planning, implementation, deployment and completion. Managed over 4,000 global entries, prizes, judging and PR and marketing

Responsibilities:

• Manage branding, advertising messages for eastbound, westbound and local resident markets

• Establish and manage annual marketing and advertising budgets for print, radio and TV media

• Provide monthly budget analysis for allocation of all funds

• Responsible for website and social media content including Facebook

• Manage onsite photo shoots

• Ongoing review and completion of advertising and public relations projects and ensure public relations image adheres to corporate direction and guidelines

• Art and design review of all advertising, images and marketing for internal park branding (park signs) and external branding (collateral materials)

• Monthly inventory and ordering of all printed collateral

• Seek out and secure corporate sponsors for local special events

• Manage local, national and international media effort in a matrix environment which included working with market segment managers, general managers and corporate marketing divisions

Mandara Spa – Sales and Marketing Coordinator /Acting Director 2009-2010

Accomplishments:

• Served as acting director, improving staff morale, ensuring a consistent and quality client experience, executed operational outcomes

• Within two months with of starting penetrated the local resident marketing with minimal resources

Responsibilities:

• Responsible for all marketing and advertising for the largest spa in Honolulu

• Liaised with Hilton Hawaiian Village Public Relations Department to supply print stories for publications

• Managed group sales of over 100K

• Trained concierge staff on outstanding customer service communication and up sell techniques for services and products

• Assisted in all spa daily operational and staff functions

`Ōlelo Community Television - Outreach and Special Projects Manager 2007- 2009

Accomplishments:

• Increased usage of `Ōlelo’s service by 70% in the non-profit sector

• Secured a new contract for advertising reducing $5000 in overhead for the organization annually

Responsibilities:

• Partnered with non-profit organizations to fulfill their marketing needs by utilizing media services

• Created, produced and executed small and large scale events for `Ōlelo, including: Annual Volunteer Party and their televised statewide Annual Youth Xchange Video Awards Competition

• Liaised with different departments and managed community outreach in execution of all events and marketing

• Coordinated with venues, vendors, local media and sponsorships and events

• Assisted with request for proposal and secured a new advertising agency

• Responsible for bidding of all print and merchandising vendors for logo items

Honolulu Streetwear Corporation – Assistant Director of Concert and Event Operations 2006-2007

• Managed negotiations for concert and special event functions

• Find and secured talent, acts, groups and other performers for events

• Managed all rider requirements including air and ground transportation, technical and backstage requirements

• Responsible for all public relations, marketing and media buying for events

• Responsible for communications between ticket outlet, media partners and talent

Honolulu Weekly – Promotion Manager/Account Executive 2004-2006

• Manager for all internal and external promotions

• Created and executed small to large scale events including the annual event Little Kitchens. Responsible for coordinating advertising, invitations, chefs, entertainment, silent auction, security and cashiers

• Sales account executive in display advertising

• Responsible for assisting clients with the creation of their advertising

• Performed payment collection on all sold advertising

• Handled and managed accounts from small business, University of Hawaii and advertising agencies

New Wave Broadcasting – Promotion Director 1999 to 2004

• Department head in charge of creating and executing all sales and programming promotions both on and off air for four radio stations.

• Created revenue and ratings for the stations with minimal budget allocation

• Spearheaded and worked publicity, press releases, television and print campaigns and advertisements

• Controlled promotional web content and liaised with webmaster for execution

• Managed branding to ensure unique market positions for each station including choosing logo merchandise

• Ensured on-air brand image for all internal promotional campaigns

• Interfaced all sales level verticals to create and execute sales and ratings driven promotions

• Produced and executed large scale events for radio station such managing all aspects of POI Fest Concert Events

o Event and vendor coordinator at Turtle Bay Hilton for these events. Attendance: 8,000

o Worked with the radio sales department, vendors, corporate and non-profit sponsors, local media and venue on all aspects of the event

• Interviewed, hired and trained promotion staff of eight

• Created and implemented operational forms for promotional policies and procedures and ensure staff compliance and communication of all company values and policies

• Facilitated weekly promotional meetings for all stations

• Managed the training, staffing and scheduling of staff and interns during work day and at staff events

• Worked with engineering on all electronic needs for weekly remotes for four stations

• Administrated monthly and weekly reports, scheduling and payroll of promotional staff

• In partnership with the business office, created a database for prize-winners for tax and marketing purposes

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