Marketing/Sales Management, Business Manager, Event Planning

Jennifer G. Gray

540-***-**** ***********@*****.***

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Job Objective

To obtain a position with a concentration in communications or events for a company whose environment will support growth and allow me to utilize my marketing leadership skills

Education

Virginia Commonwealth University- Richmond, Virginia

B.A. Fashion Marketing & Merchandising

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Special Skills

IT: HTML & CSS coding, Microsoft Word, Office, Excel, Outlook, PowerPoint, Sales Force, Company Email Management, Adobe Photoshop, Illustrator CS, CMS

Marketing: Social Media Expert (Pinterest, Blogger, Twitter, Facebook) Developing & Marketing Brands, Writing Web Content & Marketing Material Content

Setting Marketing Budgets, Long Lead Sales, Visual Merchandising, Basic Website Design & Update Management

Event Planning & Event Sales

Creative: Photography & Styling Sets, Visual Layout Boards, Writing

Team Leadership & Management, Public Speaking

Business Plans: Income Statements, Balance Sheets, Profit & Loss Statements, Cash flow

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Employment History

Stanford University Sierra Conference & Events, Lake Tahoe, California

AP Conference & Event Spring Season Staff 2012

Event setups, Guest hospitality services, Children’s activities/event leader

Marketing & Event Director

Pure Hospitality, Hook Tacklebox Inc.,Washington, D.C 2010-2011

Created quarterly marketing plans for two businesses within the company

Managed and executed strategies with innovative content to grow website and local targeted audiences.

Wrote and distributed employee communications, newsletters, bulletins, and informational materials for internal or external audiences

Responsible for posting engaging updates across social media platforms using multimedia, including video, images and written updates

Private Events Coordinator, full control of event calendar, sales, and completion of event

Sold average of 20-30k per week in events, Showed clients space, wrote unique menus, catered to clients’ demands

Worked closely on a daily basis with the Publicist to ensure accuracy of company image

Reorganization of all company offices

Handled high volume phone activity in head office for three restaurant groups

Maintained all databases, mailing lists, facilitated website changes

Held initial interviews with incoming staff, and developed HR training program

Organized daily meetings with Management team and correspondence with staff

Advertising & Marketing Account Executive

Northern Virginia Magazine, Mclean, Virginia 2010

Managed and grew existing accounts, Prospected new business

Responsible for posting engaging updates across social media platforms

Beat sales records set by manager each week (5 New contracts per week, 20k per issue)

Met with client to present written marketing plans outlined for new business

Presented to partners and business owners on a daily basis (10+ presentations per week)

Helped execute and plan promotional events for the public

Worked with design team and client to produce advertisements by a monthly deadline

Proven track record of meeting and exceeding set goals

Brought in new sponsorship opportunities, and worked with marketing to develop ideas

Advertising Executive, Fashion Coordinator, Writer 2008-2010

Georgetown Media Group, Washington, D.C.

The Georgetowner & Downtowner news

Published articles on a bi-weekly basis

Managed and executed strategies and innovative content to grow social media presence

Responsible for posting engaging updates across social media platforms using multimedia, including video, images and written updates.

Pitched advertising & event campaign ideas to team members and clients’

Planned press related events

Conducted high volume sales of advertising space each issue

Coordinated and booked all fashion editorials for every issue

Consistently worked on and developed new public relations efforts

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References Contact numbers & emails upon request

Burak Bilgin (Director of Operations for Pure Hospitality LLC)

Sang Yang (Publisher of Northern Virginia Magazine)

Sonya Bernhardt (Publisher of The Georgetowner & Downtowner News)

Charlene Louis (Marketing for Georgetown Media Group)

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