Sales Marketing

TONY J. PATTON

***** ******** ***** ***** • Gainesville, VA 20155 • 703-***-**** • **********@*****.***

PROFILE

Versatile sales leader with solid record of success in market share expansion and surpassing sales goals in new and established markets. Adept at launching new and complex products. Expertise in both B2B and B2C sales. Resourceful problem solver who performs well in demanding, competitive environments.

CORE COMPETENCIES

Strategic Planning Sales & Marketing Management Business Development

Partner Relations Budgeting & Cost Control Product Introductions

Training & Supervision Product Market Penetration Product Development

PROFESSIONAL EXPERIENCE

SOUDAL USA (2008 - Present)

Vice President Business Developmnet , North and South America

Direct North American Division, which involved recruitment, strategic sales and marketing planning, goal setting, and new product development. Manage profit & loss $10 million sales and marketing operation. Identify market segments. Design comprehensive marketing plan for new products, including product art, marketing materials and advertising plans. Ensure production meets sales demand. Serve on international sales and marketing team to enhance gobal awareness of the Soudal brand.

Reorganized U.S. sales and operations, as well as established manufacturing facility using innovative environmentally-friendly technology.

Created new product line with 20+ new sealants, adhesives, and foam to fortify U.S. operations.

Formed highly-qualified sales team to launch new product line. Added new distribution companies as well as established manufacturer representatives thought U.S. and Canada.

Expanded customer base by 65% within 2 years by aggressively creating market demand through continuously reaching out to prospective customers in marketplace.

Doubled market share 2009 - 2011 with projected market share growth in triple digits for 2012.

Consistently surpassed sales goals for division.

Increased profit margins 36% in 2009, 39% in 2010, and projected to increase 40% by end of 2011.

KANEKA TEXAS CORPORATION (2001- 2008)

National Sales /Marketing Manager, North and South America

Built and developed relationships with clients. Opened new areas of business and developed new product lines, working closely with R&D and marketing staff. Assisted new clients to bring new products to market. Managed profit and loss. Recruited and supervised sales and technical staff spanning North and South America.

Increased sales 20% annually for 7 consecutive years, producing annual sales up to $13.5 million.

Introduced unknown technology in U.S. market and developed it to become $15 million product line.

Established office in South America, which grew to produce 6% of global sales volume within 5 years.

Partnered with customers to boost recognition in US construction market, achieving 25% market share.

EDUCATION

Bachelor of Science: Business Administration, Marist College

United States Marine Corps

AFFILIATIONS

Construction Specification Institute; Sealant Waterproofing Institute; American Sealants and Adhesives Council; International Concrete Restoration Institute; National Walls and Ceiling Bureau; American Inst. of Architects

COMPUTER SKILLS

MS Word, Excel, and PowerPoint; QuickBooks, SAP, Sales Force, and various CRM applications

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