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Sales Marketing Professional

coram, New York, 11727, United States
May 26, 2010

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Phone 410-***-****


Jennifer A. Cascone






May 2006- to April 2009 Washington Apartment Guide/Consumer Source

Account Executive

• Responsible for growing accounts through prospecting and cold calling

• Maintained and services 105+ advertising accounts which bill over $ 100,000monthly

• Increase revenue through new print and internet sales on

• Created and designed print and internet ads

• Represented company at trade shows and other networking events

May 2005- to May 2006

Account Executive

• Prospect hundreds of sites about online ad campaigns

• Manage and maintain over 80 accounts

• Contact new and existing accounts regarding new inventory

• Generated 100K in new business within 6 months

• Average 50 – 75 cold calls a day through phone and email

February 2004 – February 2005 Baltimore Magazine

Account Executive

• Serviced new and existing accounts

• Generated new business through cold calling

• Responsible for maintaining and creating a prospect list of 150+ accounts

• Compiled and distributed media kits to prospects for upcoming editorials

• Billed between $40,000-$60,000 per issue

• Assisted with networking events hosted by Baltimore magazine

May 2003 – February 2004 Sinclair Broadcast Group/Fox45 and WB54

Sales & Marketing Consultant

• Launched brand new multi-media marketing program combining direct mail and television

• Generated new accounts through telephone and in person cold calling

• Customized TV advertising campaign based on individual client’s targeted demographic

• Liaison between client and media director in creating and approving ads

• Responsible for 100% of invoicing and collections

March 1999 – April 2003 Baltimore Apartment Shoppers Guide/HAAS Publishing

Account Executive

• Maintained and services 80+ advertising accounts which bill over $1 Million annually

• Increased revenue by up-selling existing accounts with new print & Internet products

• Generated new accounts while exceeding monthly goal on 1 new advertiser

• Created and designed print and Internet ads and other marketing material

• Implemented marketing and leasing seminars for client

Towson University- BA in Communication-Concentration in Advertising

Experience with Microsoft family of products

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