Experienced Recent Graduate

LAUREN E. LAIRD

EDUCATION

Northeastern University

Boston, MA

Bachelor of Science in Business Administration May 2008

Concentration: Marketing

Cumulative Grade Point Average: 3.33

Honors and Activities: cum laude, Northeastern University Marketing Association

EXPERIENCE

Pioneer Investment Management

Boston, MA

Public Relations Co-op June 2007-December 2007

•Collaborated with the PR team in increasing positive publicity in both investment trade and retail publications.

•Disseminated press releases via BusinessWire and Cision—coordinated compliance approval, distribution to shareholders, and posting to company Web site.

•Marketed media appearances by creating and distributing TV flyers throughout the company.

•Drafted disclosure for media appearances with accompanying transcripts for company Web site.

•Communicated daily with the Press; assisting with coordination of publication coverage and TV appearances between portfolio managers and TV stations.

•Located and consolidated daily press mentions using Factiva to measure and determine which appearances occurred as a result of Pioneer’s PR efforts.

•Coordinated reprints of highly positive articles and distributed to sales force to support their selling efforts.

•Created and distributed weekly and monthly “Pioneer in the News” media books throughout the company.

Institute for Healthcare Improvement Cambridge, MA

Project Assistant Co-op

July 2006-December 2006

•Designed, managed layout and editing of ‘one pagers’ and brochures in Microsoft Publisher.

•Wrote and edited copy for blast emails; utilized HTML Kit to lay out the emails; set up and managed their distribution with approval using Email Marketing Director.

•Collaborated with Event Planning Department to ensure successful planning and implementation of corporate events.

•Provided onsite support for the National Annual Forum in Orlando, with 5500 attendees from the medical community— assisted with the execution of pop-up meetings and provided support at both the Information and Registration desks.

•Coordinated event logistics for several meetings and business partner dinners; submitted RFPs for meeting space, managed catering, reviewed BEOs, monitored attendee lists, produced name badges, and tent cards while working within assigned budget.

•Assisted with the ‘Virtual Collaborative’ Web site— listened in on conference calls, worked with marketing to promote this new site by creating a ‘one pager’ promotional piece, added content to the web via CMS.

MFS Investment Management Boston, MA

Communications Manager Co-op

June 2005-January 2006

•Provided project management assistance at MFS’ internal advertising agency in the development of marketing materials such as brochures, ads, and presentations while adhering to established company guidelines and standards.

•Adapted to a fast-paced environment alongside multiple internal business partners in Sales, Product Development, and Compliance.

•Collaborated directly with marcom writers and designers to manage the development and timeline for each project; scheduled and chaired weekly status meetings for projects assigned.

•Ensured jobs remained on schedule while meeting corporate marketing objectives.

COMPUTER SKILLS

Proficient user of Microsoft PowerPoint, Excel, Publisher, Word, and Outlook; FileMaker, Job Tracking, Email Marketing Director, HTML Kit, Outlook Express; exposure to CMS, Photoshop, InDesign

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