Marketing Professional with over 15 years experience

Lisa A. Sokolowski

*** ******** ***** • Buford, Georgia 30518

phone 678-***-**** • fax 253-***-****

cell 678-***-**** • email *********@*****.***

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OBJECTIVE

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A Marketing Manager position where my experience and successes in product management, promotions, programs, web management, advertising, strategic vision and marketing/business plan authoring can be be utilized in new and challenging ways to increase business and revenue. ________________________________________

SUMMARY

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Marketing executive with over 15 years progressive experience managing and marketing branded products, focusing on the development, promotion, advertising, web content and design, training and implementation of strategies - can bring to the table new ideas and spins on existing ideas; strong marketing focus in all areas; proven problem-solving skills demonstrated under difficult conditions with limited resources available; strong team leadership skills; excellent communication skills – presentation, interpersonal and written – successfully completed Arbinger training; successful completion and authoring of business plans, marketing plans and product launch plans; track record for resourcefulness, innovation and process development.________________________________________

WORK EXPERIENCE________________________________________

Maytronics US, Inc., Norcross, GA October 2007 – Present

Maytronics US is a global manufacturer and marketer of residential and commercial robotic pool cleaners.

Marketing Manager – US

Established the US Marketing Department with limited resources and ahead of schedule and implemented all processes for running the department. Designed all sales tools for all models of Dolphin robots from concept - sell sheets for all models, displays, posters, banners, trade ads, display racks and giveaways. Implemented a demo program, a rebate program and display rack program within 2 months.

Set budget parameters and developed 3 year budget plan for Marketing. Authored Business Plans for both Commercial and Residential Business of Dolphin products. Managed residential & commercial units through marketing, advertising, PR, promotions & trade shows. Managed outside vendors to create and design new trade show booth. Re-designed US website and managed all content on site. Major accomplishments include:

Within one week, a rebate program was initiated and mailed to over 65,000 consumers in the Florida market - postcards, posters, counter cards, $25 rebate, and securing 24 dealers to participate. Program generated 5% in sales and exposure into an untapped market. Gained a potential $2million account as a result of the pull-through.

BioLab, Inc., Lawrenceville, GA December 2003 – September 2007

BioLab is a global manufacturer and marketer of residential and commercial pool and spa chemicals and household cleaners.

Marketing Manager – BioGuard (Dealer-Direct)/Distributor Products

Managed 6 brands for Distributor products including pricing and forecasting. Maintain marketing budget and P&L for all products. Developed programs, promotions and advertising for all brands. Track success or failure of promotions and programs. Transitioned sales presentations and program training tools to online methods to reduce paper waste and allow greater flexibility to update materials. Major accomplishments include:

Successful launch of a new brand with 20 SKUs in just five months both ahead of schedule and under budget with positive feedback from both sales and customers. Included writing the product plan, setting the cross-departmental team, package design, sales collateral, merchandising, advertising, launch plan, ROI analysis & forecast and conversion to new brand.

Successfully launched a new electronic testing product to the market that added $245k in additional profitable business in 18 months.

Inherited $4 million annual budget and delivered expense savings of $1 million with no reduced promotional effort.

Redesigned six branded websites; added dealer-only section that saved time for sales & customer service.

Analytics Manager – Home Care Labs (Mass Retail)

Performed data capture, integration, validation and analysis to provide sales & marketing accurate information to manage/evaluate products, marketing efforts, customers, commissions & sales territories.

Mastered sales information software tools to determine profitability & success of marketing vehicles.

Created concise, automated Daily Sales Reports that were delivered to key personnel and sales reps.

Converted data into sales presentations that simplified complex analysis to strong marketing points.

Lisa Sokolowski Page 2

Advantis Technologies, Alpharetta, GA December 2002 – August 2003

Advantis Technologies, Inc. manufactures surface water chemicals, pool and spa chemicals, and accessories.

Marketing Promotions Manager

Responsibilities included development, management, budget and analysis of ongoing brand programs, marketing communications, planograms and support materials for dealers and distributors. Updated and refreshed programs to renew excitement and created new to enhance brand awareness. Trained and developed an HTML format for enhanced email communications. Accomplishments include:

Researched, designed and implemented brand new national Authorized Dealer program which included marketing plan, co-op, training, sales presentations and dealer agreement resulting in a more robust database, 150 new spa dealers and increased exposure in the market.

EarthLink Inc., Atlanta, GA May 2000 – May 2002

Provider of dial-up/high-speed Internet service, voice, web hosting, wireless and home networking to five million subscribers.

Product Marketing Manager – Integrated Marketing

Development and authoring of marketing plans and creation of online and offline marketing collateral and other pieces for affinity partners, training, presentations. Brainstormed ways to attract new members to EarthLink through promotions and communications. Researched the website, portal and properties for effective means of marketing to the member base. Created & analyzed Personal Start Page and Mall surveys to determine direction for marketing efforts. Accomplishments include:

Successfully implemented the first online promotion for the EarthLink Personal Start Page driving an average of 8,000 additional hits to the start page each day of the promotion. Retention rate of those new customers was 20%.

London International Group, Norcross, GA August 1998 - December 1999

Manufacturer/distributor of a broad range of health and personal products, including condoms, medical and industrial gloves.

Associate Brand Manager, Durex Consumer Products

Responsible for US implementation of marketing concept, package design, research and pricing analysis. Team leader and project leader for new product initiation and launches. Worked closely with vendors, manufacturers, and other company departments to ensure inventory. Accomplishments:

Launched a new line of retail gloves capturing 14% of market share and extensive distribution.

The Sherwin-Williams Company, Lawrenceville, GA May 1997 – July 1998

Manufacturer, distributor and seller of coatings and related products in professional, industrial, commercial and retail markets.

Brand Manager, Caulks and Sealants

Manage promotional & sales activity, forecasting, pricing, budgeting, P & L, design sales tools, ads, other printed materials, packaging, trade shows, business review & development plans. Team Lead - Product Initiation and Tactics Squad – development of new products, changing existing products and determining the manufacturability of products in-house vs. outsourcing. Accomplishments include:

Design & implementation of store merchandising for caulk area resulting in 12% sales increase.

Introduced colored caulk line to custom builders nationwide resulting in $750,000 sales increase.

CIBA Vision Corp., Duluth, GA September 1994 – May 1997

Global leader in the research, development and manufacturing of contact lenses and lens care products.

Assistant Brand Manager

Coordinate programs & promotions, training, research & analysis, forecasting and promotional budget. Participated in launch of lens care system –emphasis on focus groups, market research and sampling. Accomplishments include:

Produced & tracked sweepstakes for patients and techs – 38% participation level (15% expected)

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EDUCATION

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University of San Diego – Master of Business Administration, May 1993

Emphasis: Marketing

University of Hartford – Bachelor of Science in Business Admin, May 1991

Major: Marketing

Academic Honors: Dean’s List, Fall 1990 and Spring 1991

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