SIXXON PRECISION LTD & INTERSOURCE GROUP Inc. Taipei Taiwan
January 2005 to present
Manager of European Sales and Marketing
Creation of a European office for Sixxon Precision, the largest privately held contract machining company in the Pacific Rim.
Development and implementation of an action plan to create a new base of European customers, targeting primarily the bicycle, motorcycle and automotive markets.
Development of a marketing plan including web site design, collateral materials design, trade show presence, advertising and public relations.Management of the budget for this new division
SOURCE VAGABOND SYSTEMS Tirat Carmel Israel
April 2003 to December 2004
Manager of International Sales and Marketing
Hired as a consultant to set up a new division for a company involved in the Outdoor business. Main focus was to create a network of distributors in the cycling market. Also responsible for creating brand awareness through marketing, public and press relations, trade shows, and sponsoring.
Responsibility, in conjunction with the designer at headquarters, for developing a new line of products.
Defined pricing strategy as well as product positioning.
Helped develop incentive programs, including Point of Sales System, Employee Purchase Program, custom-made units, and special packaging for retailers.
Product presentation at press conferences and distributor meetings.
Responsible for the forecasting of sales and all other issues relevant to the company development.
CAMELBAK PRODUCTS INC. Petaluma California
June 1996 to October 2002
Director of International Sales and Marketing
Initially hired to set up a European office for Camelbak Inc, the leader in hydration systems. Was ultimately given the direction of all international sales outside of the US market. Responsible for hiring and management of 54 distributors worldwide plus key accounts: Decathlon, and Intersport International. Following key accounts were managed in conjunction with our distributors: Karstadt, El Corte Ingles, Halford’s, Go Sport, and Citadium. Sales growth of more than 400% over the last 6 years.
Organization and management of European Sales and Marketing office and staff. Dealing with all press and public relations, trade shows, advertising, sponsoring. Management of distributors and key accounts orders including payments, freight and customs issues.
Forecast, pricing,development of European specific product and other issues relevant to the company’s international development.
Design along together with headquater of specialy made units for large key accounts.
DIAMONDBACK INTERNATIONAL Hong Kong
December 1994- April 1996
Director of European Sales and Marketing
Was hired to set up a new corporation in France specifically for the promotion and support of the Diamondback brand in the European market. Set up all office operations, hiring, training and supervision of employees. Responsible for sales and marketing for Diamondback bicycles and Avenir parts and accessories. Managed international distributor relations. Expanded Diamondback distribution to two more European countries. Worked closely with Diamondback USA on the advertising and marketing project.
Successfully managed the first edition of a four year contract as official sponsor of the Mountain Bike World Championship. Planned, developed and executed a merchandising and promotion program associated with the World Championship. Also responsible for the Diamondback professional World team. Developed a new downhill team for the 1996 season: recruited and hired riders and support personnel for this team. Negotiated a major sponsorship (a well-known television network) for this 1996 racing team.
GIRO SPORT DESIGN Santa Cruz California
1989 - 1994
Director of European Marketing and Promotions
Initially set up Giro’s distribution in France. Later in charge of product promotion, particularly Sport Marketing. Involvement in major cycling events; European and International trade shows; selection and contract negotiations with riders and teams; communication with media. Participation for four years in the Tour de France with Giro for public relations and rider support.
Set up European marketing office in France.
Responsible, with a team of specialists, to develop research on helmet ventilation.
Outspoken advocate on the use of helmets in cycling.
Responsibilities expanded in 1994 to coordinate the distribution of Giro products between the Irish factory and all Giro European distributors. Selected new distributors, expanding distribution of Giro products to new countries. Organized first Giro European Distributors’s meeting in Ireland. Responsible for securing and executing new trade show booth for Giro at IFMA 94. European Sales grew from $1.2 million in 1989 to $8 million in 1994.
American resident status