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Marketing Sales

Location:
Englewood, CO
Posted:
May 21, 2012

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Resume:

Dirk Van Slyke

PROFILE

SEASONED MARKETING EXECUTIVE OFFERING BROAD EXPERIENCE IN A VARIETY OF INDUSTRIES AND ENVIRONMENTS, FROM STARTUPS TO FULL-SERVICE ADVERTISING AGENCIES TO FORTUNE 500 BRANDS.

SKILLS

BIG PICTURE THINKER, WITH PROVEN ABILITIES TO CREATIVELY SOLVE PROBLEMS AND EXECUTE DIMENSIONAL BRAND STRATEGIES, AND IN-DEPTH EXPERTISE IN:

• POSITIONING, BRANDING

• BUSINESS DEVELOPMENT, SALES

• RESEARCH, COMPETITIVE ANALYSIS

• TARGET AUDIENCE ANALYSIS, SEGMENTATION, CUSTOMER RELATIONSHIP MARKETING,

SATISFACTION, LOYALTY

• BUDGETING, TRACKING & MEASUREMENT,

RETURN-ON-INVESTMENT

• CREATIVE DEVELOPMENT & PRODUCTION

• ADVERTISING MEDIA PLANNING, PLACEMENT, BARTER, CO-OPERATIVE ADVERTISING • INTERNET & ECOMMERCE STRATEGY

• SEARCH MARKETING

• SOCIAL MARKETING

• DIRECT MARKETING, PREDICTIVE MODELING

• EVENT PLANNING, TRADE SHOW MARKETING

• PROMOTIONS, INCENTIVES

• FIELD MARKETING

• FRANCHISE RELATIONSHIPS

• PUBLIC RELATIONS, COMMUNITY AFFAIRS,

INVESTOR RELATIONS

• STRATEGIC PARTNERSHIPS, SPORTS SPONSORSHIPS, CO-BRANDING

EXPERIENCE

SWEAT EQUITY PARTNERS, LLC DENVER, COLORADO

MANAGEMENT CONSULTING PRACTICE OFFERING A VARIETY OF STRATEGIC SERVICES, INCLUDING SERVING AS A PART-TIME CHIEF MARKETING OFFICER FOR EARLY STAGE COMPANIES.

FOUNDER, MANAGING PARTNER AUGUST 2010 TO PRESENT

DIVERSE GROUP OF NATIONAL CLIENTS, INCLUDING BAYWATCH ENTERPRISES, JETJAW, PREFER HOSPITALS, PROVIDENCE MEDICAL COMMUNITIES AND VERECLOUD.

• LED THE POSITIONING, CREATION AND DIRECT-TO-SMB LAUNCH OF THE CLOUDWRANGLER BRAND FOR VERECLOUD, ACQUIRING MORE THAN 12,000 CUSTOMERS IN THE FIRST FOUR MONTHS

GYRO:HSR DENVER, COLORADO

FULL-SERVICE BUSINESS-TO-BUSINESS ADVERTISING AND MARKETING FIRM WITH MORE THAN 600 EMPLOYEES IN 17 OFFICES THROUGHOUT THE WORLD.

ACCOUNT DIRECTOR DECEMBER 2008 TO AUGUST 2010

CLIENTS INCLUDED THE MERCHANT SERVICES DIVISION OF FIRST DATA CORPORATION, WOW! INTERNET/CABLE/TELEPHONE

(WIDE OPEN WEST) AND CLARITY MEDIA GROUP.

• LED THE SMB AND ENTERPRISE MERCHANT SERVICES DIVISION MARKETING INITIATIVES FOR LEADING FINANCIAL

SERVICES ORGANIZATION, INCLUDING PROMOTIONS, DIRECT MARKETING, MERCHANT ACQUISITION/RETENTION AND

NEW PRODUCT LAUNCHES

• MANAGED OPTIMIZATION OF CUSTOMER ACQUISITION AND RETENTION PROGRAMS FOR SUBSCRIPTION-BASED

TELECOMMUNICATIONS COMPANY

• LED CUSTOMER RESEARCH, BRANDING AND CREATION OF SALES PRESENTATION CONTENT FOR POLITICAL-FOCUSED

NEWSPAPER GROUP IN SAN FRANCISCO AND WASHINGTON DC

AMERICAN MEDICAL ID HOUSTON, TEXAS (BASED IN AUSTIN, TEXAS)

MANUFACTURER OF MEDICAL ID JEWELRY AND PERSONAL HEALTH RECORDS TARGETING THOSE LIVING WITH ALLERGIES AND CHRONIC CONDITIONS SUCH AS DIABETES AND HEART DISEASE.

VICE PRESIDENT, SALES & MARKETING 2004 TO 2008

LED PRODUCT DEVELOPMENT, ADVERTISING, PUBLIC RELATIONS, DIRECT MARKETING, WEBSITE/ECOMMERCE, SEARCH MARKETING, AFFILIATE PARTNERSHIPS AND SALES OF PRIVATELY HELD MEDICAL PRODUCT COMPANY.

• GREW REVENUE FROM $2 MILLION TO NEARLY $20 MILLION IN JUST FOUR YEARS

• IMPROVED EFFICIENCY OF MARKETING SPEND AS A PERCENTAGE OF REVENUE BY MORE THAN 50%

• SUCCESSFULLY EXPANDED SALES, DISTRIBUTION AND OPERATIONS TO CANADA AND THE UNITED KINGDOM IN 2007

• ACHIEVED DISTRIBUTION IN MORE THAN 20,000 RETAIL PHARMACY LOCATIONS, INCLUDING COSTCO, CVS/PHARMACY, WALGREENS AND WAL-MART, AND PARTNERSHIPS WITH DOZENS OF NON-PROFITS AND ASSOCIATIONS, INCLUDING THE AMERICAN DIABETES ASSOCIATION AND THE AMERICAN HEART ASSOCIATION

• CREATED AND LAUNCHED AN ONLINE PERSONAL HEALTH RECORD APPLICATION

VAN SLYKE & COMPANY MARKETING SOLUTIONS AUSTIN, TEXAS

VIRTUAL ADVERTISING AND MARKETING FIRM TARGETING SMALL, MEDIUM-SIZED AND EARLY STAGE COMPANIES. TYPICALLY SERVED AS OUTSOURCED, PART-TIME CHIEF MARKETING OFFICER.

FOUNDER & PRINCIPAL 2000-2003

GREW TO MORE $3 MILLION IN BILLINGS IN LESS THAN THREE YEARS. JOINT VENTURE IN 2003 WITH CREATIVE AGENCY TKO ADVERTISING, AND GREW TO A FULL SERVICE AGENCY WITH MORE THAN $6 MILLION IN BILLINGS.

CLIENTS INCLUDED AMERICAN ACHIEVEMENT CORPORATION/BALFOUR, AMERICAN MEDICAL ID, BIRKMAN INTERNATIONAL, BUSINESSUITES, CYGNAL INTEGRATED PRODUCTS/SILICON LABORATORIES, LOWER COLORADO RIVER AUTHORITY, MINDSIGHT ASSESSMENT PRODUCTS (CO-FOUNDER), SAN ANGELO CONVENTION & VISITOR’S BUREAU/CHAMBER OF COMMERCE, STEPS TO A HEALTHIER AUSTIN (AUSTIN/TRAVIS COUNTY HEALTH & HUMAN SERVICES/CENTERS FOR DISEASE CONTROL & PREVENTION), TEXAS DEPARTMENT OF HOUSING & COMMUNITY AFFAIRS, TEXAS RESEARCH INTERNATIONAL AND TRE/ORRTAX.

• TRE/ORRTAX, WHICH PROVIDES TAX PREPARATION SERVICES, SOFTWARE AND FINANCIAL INSTRUMENTS, GREW FROM $8 MILLION ANNUALLY TO NEARLY $40 MILLION IN THREE YEARS AND ACQUIRED ITS LARGEST COMPETITOR, ORRTAX

• BUSINESSUITES, A NATIONWIDE PROVIDER OF EXECUTIVE OFFICE SUITES, GREW TO 14 LOCATIONS THROUGHOUT THE COUNTRY IN LESS THAN THREE YEARS

• CYGNAL INTEGRATED PRODUCTS, ACQUIRED BY SILICON LABS FOR MORE THAN $150 MILLION

• TEXAS DEPARTMENT OF HOUSING & COMMUNITY AFFAIRS DEVELOPED A COMPREHENSIVE MARKETING PLAN THAT HAS INCREASED DISTRIBUTORS 88% AND INCREASED LOAN ORIGINATIONS BY 258%

THE RICHARDS GROUP DALLAS, TEXAS

FULL-SERVICE ADVERTISING AGENCY, WHICH GREW FROM 100 PEOPLE AND $100 MILLION IN BILLINGS TO MORE THAN 1,000 PEOPLE AND $1 BILLION IN BILLINGS AND REMAINS THE LARGEST INDEPENDENTLY-OWNED AGENCY IN NORTH AMERICA.

ACCOUNT DIRECTOR 1998-2000

ACCOUNT SUPERVISOR 1989-1994

CLIENTS INCLUDED 7-ELEVEN, THE CATFISH INSTITUTE, CONTINENTAL AIRLINES, JIFFY LUBE INTERNATIONAL, NEIMAN MARCUS, OXXFORD CLOTHES, PINEHURST COMPANY RESORTS (A DIVISION OF CLUBCORP), TGI FRIDAY'S RESTAURANTS, TURNER BROADCASTING SYSTEM (TBS, TNT) AND WYNDHAM HOTELS AND RESORTS.

• CHOSEN AS ONLY AGENCY REPRESENTATIVE FOR CONTINENTAL AIRLINES ACCOUNT TO SERVE ON TEAM THAT CREATED A NEW, SISTER AIRLINE TARGETING SHORT-HAUL ROUTES, WHAT BECAME CONTINENTAL EXPRESS

• LAUNCHED FIRST NATIONAL BRAND ADVERTISING CAMPAIGN FOR NEIMAN MARCUS HANDLED BY AN OUTSIDE AGENCY

• MANAGED LOCAL STORE MARKETING FOR TGI FRIDAY’S NATIONAL RESTAURANT CHAIN

• LED THE TEAM THAT PITCHED AND WON THE $30 MILLION JIFFY LUBE ACCOUNT; LED BRANDING, MARKETING, PROMOTIONS, ADVERTISING AND FRANCHISE GROUP RELATIONS

• LED BRAND POSITIONING AND PROPERTY MARKETING FOR CLUBCORP RESORTS, WHICH INCLUDED BARTON CREEK, DAUFUSKIE ISLAND, THE HOMESTEAD, PALMILLA AND PINEHURST

GSD&M ADVERTISING AUSTIN, TEXAS

FULL-SERVICE ADVERTISING AGENCY.

ACCOUNT SUPERVISOR 1995-1997

CLIENTS INCLUDED DOUBLETREE HOTELS, PEBBLE BEACH RESORTS, THE PGA TOUR AND TEXAS COMMISSION ON THE ARTS.

• MANAGED BRANDING AND ADVERTISING INITIATIVES FOR THE HOTEL DIVISIONS OF PEBBLE BEACH RESORT PROPERTIES

• LED THE ADVERTISING INITIATIVES FOR THE GLOBAL BRAND, AS WELL AS LOCAL AND REGIONAL PROPERTY MARKETING FOR DOUBLETREE HOTELS AND RESORTS IN NORTH AMERICA

• PART OF THE STRATEGIC AND CREATIVE TEAM THAT PRODUCED “THESE GUYS ARE GOOD” CAMPAIGN FOR THE PGA TOUR

• LED THE STRATEGIC BRANDING AND PROPERTY MARKETING FOR THE LODGE AT PEBBLE BEACH AND THE INN AT SPANISH BAY AS WELL AS FOUR GOLF COURSES.

EDUCATION

THE UNIVERSITY OF TEXAS AT AUSTIN BACHELOR OF SCIENCE IN ADVERTISING



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